The Sunny Side Marketing Newsletter
Hello Optimist,

And hello to all of you District Marketing Chairs and District Leaders! Greetings from your international Marketing Department.

We have some exciting news for you! Over the course of the last month, we developed several new promotional packages for your use.

First, to increase attendance at our International Convention, we developed a video along with a set of flyers/ads. This package is being sent to all District Convention Ambassadors for their use, but we also wanted to share it with our District leaders and Marketing Chairs. Our goal this year is 2,000 plus Convention attendees. To do this, we need everyone's help.


Our second marketing package highlights “Optimists in Action” month, which occurs in May. We have created a set of flyers/ads to help you promote this event to the Clubs in your District. Let’s really promote this event and make this “Optimists in Action” month the best ever!

Next, we have graphics to help promote our new Member recruitment incentives. Beginning April 1, 2023, the Member from each Region who recruits the most new Members between April 1 and June 30 will receive a $100 gift card. The winners' names will also be placed in a drawing for free registration to the International Convention in Arlington, Virginia. A second-place winner from each Region will receive a $75 gift card and be entered into a drawing for a ticket to the President’s Banquet at the Convention, while a third-place winner from each Region will receive a $50 gift card and be entered into a drawing for a ticket to the Heritage Brunch.

Last but not least, we are working with the Junior Golf Committee and staff to increase awareness and participation in this premier program. We have developed a series of promotional materials, and after they are reviewed by the Junior Golf Committee, you will be able to download them from the International website. Did you know that the more participation we get from our Clubs and Districts, the more impact this program has in helping us attract sponsorships and the Optimist brand worldwide?

We hope these promotional materials will be of help to you. However, we need your feedback. Let us know what you think about them and what other things we can do for you and your District to help promote Optimism.

Did you know you can get direct marketing assistance for your Club and District? All you have to do is fill out a marketing request form. Use this form to let the marketing department know the type of branding or marketing assistance you need, and we will do our best to help you with your request. We prefer all requests to come through or from the District Marketing Chairs.

Please be aware that Optimist International does not currently have any marketing/promotional funds available. However, we do have some mighty talented marketing and design professionals that will assist you on a case-by-case basis.

Just remember, you are part of the Optimist International marketing team. Together, we can help our Districts and Clubs tell the Optimist story and continue to expand our brand.

Don’t forget to let us hear from you!

All the best,
Past International President, Nick Prillaman
Quotes of Positivity
Contributed by past Governor of the Indiana North District and Marketing and Communications Committee Member Sandra Kay Doyle

“Surround yourself with only people who are going to lift you higher.”
—   Oprah Winfrey

“If you get the chance, TAKE IT, and if it changes your life, LET IT.”
—   Heidi Wilson

“Try to be a rainbow in someone else’s cloud.”
—   Maya Angelou
 
“Being Optimistic is like a muscle that gets stronger with use.”
—   Robin Roberts

“You are braver than you believe, stronger than you seem, and smarter than you think.”
—   A. A. Milne

“People like to be around those who give off positive energy.”
—   Eric Heatherton

“Make your life a masterpiece, imagine no limitations on what you can be, have, or do.”
—   Brian Tracy
Convention Promotional Video
Optimists in Action
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Membership Challenge
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Junior Golf
LOGOS
OI Roundel
OI Roundel (Black)
OI Roundel (Blue)
Official Optimist International logos are available for download in both high-resolution and low-resolution formats. Go to our logos page and click on the logo you want. A new window will appear with the logo in it. Right-click on the logo and choose "Save as" or "Save image as" to save the file to your computer.
What is an Optimist?
Contributed by Past International President H. Nick Prillaman, Jr.

Optimism is the winning way a person has that draws others to them like a magnet, bringing respect, achievement and success along with it. It is crucial for anyone wanting to achieve anything in life to have an optimistic outlook.

  • Optimists are winners: They know you get the best out of others when you give the best of yourself.
  • Optimists are always looking for something encouraging to say to someone.
  • Optimists let people know they are needed. They know that people need to be needed.
  • Optimists encourage and compliment people in front of other people. They know every person wants to feel worthwhile in life.
  • Optimists give others a reputation to uphold. They look beyond people’s pasts and give them reputations for their futures. John C. Maxwell said, “Many people go farther than they thought they could go because someone else believed they could and told them so.”
  • Optimists say the right words at the right time in the right place. They look for opportunities to uplift others with their words.
  • Optimists encourage the dreams of others. They offer specific help in bringing another person closer to making their dream a reality.
  • Optimists pass the credit onto others. They check their egos at the door!
  • Optimists always offer their very best. They make the most of their gifts and opportunities. Optimists strive to make every day a masterpiece.
  • Optimists give people the benefit of the doubt. “Forgiveness is not an occasional act; it is a permanent attitude.” — Martin Luther King, Jr.
  • Optimists keep their eyes off the mirror. They know that by focusing on others they will increase their own sense of purpose, energy and contentment. “I don’t know what your destiny will be, but one thing I know: the only ones among you who will be really happy are those who have sought and found how to serve.” — Albert Schweitzer
  • An Optimist listens with their heart.
  • Optimists know they can get everything in life they want if they just help enough other people get what they want.
  • Optimists add value to people’s lives. “Try not to become a man of success, but rather try to become a man of value.” — Albert Einstein
  • Optimists give with no strings attached. They are purposely kind and generous to every person they meet. “Studies have shown that the higher one’s level of helpfulness to others, the greater well-being one will experience.” —  John C. Maxwell
  • Optimists are always full of encouragement and support for everyone around them.
  • Optimists help people win. They believe in people and give them hope.
  • Optimists know they are someone’s hero.
  • An Optimist is a person who understands that they can make a difference in someone’s life and, in doing so, change the world.
Optimist International | www.optimist.org