Does your website convey what your church is known for?

On this episode of The Tech Arts Podcast, host David Leuschner sits down with nationally recognized church branding speaker, communication strategist, ordained pastor, and founder of Be Known for Something, Mark MacDonald.

Churches have more ways to communicate than ever before,

but are we actually communicating clearly?

David and Mark dive into the rapidly changing world of church websites, SEO, branding, online communication, and AI, including why a person's first visit to your church often happens online long before they ever walk through your doors.

They also unpack Mark's powerful "Google Street" concept!

You'll discover practical strategies including:

• The three things every first-time visitor needs to quickly find on your church website
• How quickly should a visitor be able to get to your church's service times and location
• How to improve your church's SEO and online visibility
• Why clarity is more important than simply creating more content
• How to remove confusing "Christianese" and communicate with real people
• How churches can use AI as a research assistant instead of simply a content generator
• The importance of clear headlines, searchable keywords, H1 tags, and calls to action
• Mark's communication formula: "Say their name, speak their pain, solutions to proclaim, then show their gain."

Whether you're a pastor, communications director, worship leader, technical artist, creative director, or church leader, this episode will challenge you to take a fresh look at how your church communicates—and ask one important question:

What is your church known for?

This podcast will show you how to find out that answer!

BONUS SEGMENTS:

SHURE TALKS VOCAL MICROPHONES

THE PARAGON ANGLE - WHAT IS THE BEST LOUD SPEAKER?

LISTEN OR WATCH NOW



Brought to you by: AC Americas, RESI, Shure, DiGiCo, Paragon 360