Oreos and Marketing Research Surveys --

Who Would Have Thought

Who doesn't like an Oreo?  Oreos are the world's best-selling cookie, with 500 billion sold since its introduction in 1912. Believe it or not, an Oreo cookie and a Marketing research survey share important characteristics.

An Oreo has three pieces: cookie on top, cream filling in the middle, cookie on the bottom. Similarly, a marketing research survey has three pieces: developing survey questions that don't bias the respondent, collecting the survey data (the cream), and properly interpretating the collected data and reporting the survey results/findings. 

As delicious as the cream center of an Oreo tastes, it's just some cream without the cookies, and you no longer have an Oreo. With a marketing research survey, online tools such as SurveyMonkey make data collection easy and come with little or no cost. You get the "cream" (the survey data) but you still need to address the two other key parts of a survey project: developing valid questions before sending the survey out and interpreting the data once surveys have been returned. A qualified marketing research professional can help with both, while the absence of expertise in these areas (the cookie) can negatively impact the quality of the data and render your survey results meaningless, as well as create the risk of making business decisions that are not based on accurate data. 

If you have decided to use an online tool such as SurveyMonkey to collect the data for a customer satisfaction survey, we can help you make sure the survey questions are valid and that the results will be analyzed properly. You will realize the tremendous cost savings from SurveyMonkey, but without the worry about whether or not the survey questions and interpretation of results are handled appropriately.



P.S.: We are conducting an informal survey regarding how people approach eating an Oreo. Do you eat it whole, break it apart, or do you not eat Oreos? Please click here: https://www.research.net/r/NewOreoSurvey