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 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association

A Message from Kathy Siefken, Nebraska Grocer Industry AssociationAs we approach the end of our first full year of publishing Farmer Goes to Market, let me thank everyone who has given us the benefit of feedback on this valuable program. 

Now that some much-needed autumn rain has come to Nebraska farm country, I hope the new season finds you ready to tackle the next set of challenges with renewed strength. I know how difficult this economy has been on the food chain. But better times are ahead. Working together,  as a team, farmers and grocers can move our economy forward to help consumers understand the great value they receive every time they visit a local, community focused Nebraska grocer supplied by a Nebraska farmer.

We have great plans in store for Farmer Goes to Market, as well. Moving ahead, we will be arranging a series of food issue roundtables to bring together farmers and grocers in discussion of important issues, as well as food-system tours to bring grocers face to face with the people who provide their food. If you have thoughts, please let me know.  


Kathy Siefken
Executive Director
Nebraska Grocery Industry Association
Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


Navigating the New Food Movement:
Organic Experiences a Sudden Identity Crisis
Organic's identity crisis
When a Stanford study hit the news last week questioning claims that organic food is more nutritious or safer than conventional food, advocates lit up the Internet claiming they never really claimed organic food was better for you. This despite studies that repeatedly show nine out of 10 consumers cite health and safety as their primary reason to purchase.
So, if organic isn't about healthier food, then what's the real reason consumers should buy it? The fundamental questions about the value of organic are bringing to a head an identity crisis that's been brewing for years.


Competitive Commodity Insight:
Drought Reaches Deep this Year,
Leaving Little Untouched, Including This Food

Drought's impact on this No. 1 Nebraska crop With more than 40 percent of Nebraska's corn acres rated either poor or very poor as farmers begin harvest, grocers are reminded again of how deeply this summer's record drought and heat will reach into commodity supplies. Take, for instance, this small but significant crop, which Nebraska is the nation's No. 1 producer of.  

Translating Food Technology:

This Summer has been a Brutal Reminder
of the Value of Biotechnology 

How technology helps cope with drought The drought has been so severe this summer that some are comparing it to the Depression Dust Bowl, driving farmers to their knees, in some cases literally, as the American Farm Bureau urges a day of prayer on their behalf.
And how will farmers respond to this abnormal--yet completely anticipated-- drought? They will increase corn production next year, by as much as 50 percent, according to at least one prediction. How?  One answer lies in the new generation of biotechnology based crops designed to make more food using less water. Here's a look at what the future holds.
Foresight on Food Politics:
Are Farmers Really Getting Rich off Subsidized Crop Insurance? One Nebraska Perspective

What's behind the anti-GMO campaign?

Despite the whithering drought this summer, national average farm profits will break records this year. That paradoxical situation has led some to question whether farmers are milking the crop insurance system designed to protect them from disasters. Here's how one Nebraskan, a national leader in the crop insurance business, explains the underappreciated value of the system to everyone.


Meet your Farmers...

Up Early for Cattle Loading
on a Nebraska Cattle Finishing Feedlot    

Click here to hear from real farmers   

What does it take to get the hundreds of cattle that leave this large Pilger feedlot every week loaded and on their way? Take a sunrise tour of this Nebraska beef finishing operation with the weekly loading crew.   

On the Lighter Side:
The Best of the Worst in Fair Food
The best of fair food Farm animals on display, bright lights, carnival rides, vegetables canned and fresh... blah, blah, blah. Everybody knows the only real reason to hit last week's Nebraska State Fair again this year was the same as always: To review the parade of sinfully fried, sugared and otherwise politically unacceptable food on display. Take a national tour of some of the best of the worst from this season's state fair fare.

Discover some truth in food