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 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association


Message from Kathy Siefken, Nebraska Grocery Industry Association

The long winter has finally given up to the approach of spring, so I hope this finds you thinking fond thoughts of golf! We're finalizing another great annual conference to be held July 15 at the Henry Doorly Zoo in Omaha. The Annual Sand Bagger Golf Outing at Iron Horse in Ashland follows, on July 16. It's a unique golf course built around an old rock quarry, featuring incredible views and an exceptional course.  

The speaker lineup already confirmed will make this year's conference one of the best ever.  

Click here for more information on the golf outing, and watch Farmer Goes to Market and the NGIA website for more details as we finalize the conference. For now, please remember to reserve July 15 and 16. It'll be here before we know it!




Kathy Siefken
Executive Director

Nebraska Grocery Industry Association

Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


Translating Food Technology: Organic marketing takes a beating. Are you next?

Dressing up it going to cost you?

A widely reported academic review released last month was highly critical of organic marketing claims, accusing the industry of growing its business through widespread deceptive marketing practices. But the bigger question that went unanswered in any of the press reports was this: If the grocer is implicated in letting the mistaken impression stand that organic is healthier for shoppers, will there be a price to pay in reputation? Click here for Farmer Goes to Market's sobering interpretation.

Foresight on Food Politics:
Outlaw milk, e-cigs, 'shopped' models? The rise of food anti-freedom
The rise of the food police

Have we officially set off down the road to the "tyranny of the next-door neighbor" that the 19th century political philosopher cautioned against? Several recent political developments may be signposts of just such a trend. Here's a brief wrap-up on some trends in food anti-freedom.


Navigating the New Food Movement: 

Menu labeling goes off the radar
with no answer to a critical question        

What you're not hearing about menu nutrition labeling

Plans to require what the National Grocers Association called burdensome and unworkable regulations mandating nutritional labeling of prepared foods are moving stealthily ahead. But one important question about such labeling has gone largely unasked--until now. Do menu labels work to make consumers healthier? What some recent research suggests.

Competitive Commodity Insight:
Eggs on the rise

Eggs are golden

Boosted by the new protein craze and some creative marketing revolving around health research, egg demand has increased over the last decade. Will farmers be able to keep supplying the demand for the simple, now-golden, egg? Here's some of the latest market data and projections.   

Meet your Farmers...
The inspiring story of Nebraska agriculture, told through its farmers           

Nebraska agriculture  

Open spaces, abundant water, rich and fertile soils all contribute to the state's No. 1 industry. But it's the dedication and talent of the families who tend those resources that make Nebraska agriculture the envy of the world. Take this stylish video tour of the land where agriculture happens.

On the Lighter Side:
'M' is for the maiming that I gave him... 


Happy Mothers Day, almost  

'O' means only that we're oddly off. Put them all together, they spell the year's most dysfunctional ode to all our mothers this Mothers Day.        

Click here for more details on today's Food Morality Movement