Trilogy Tidings
March 2012
in this issue
An Eclectic Gig
Resources from our Archives
What does Trilogy do?


     As I close the books on 2011, I'm encouraged toward a retrospective on last year's business activities. This time I'd like to share a bit of that history with you by recounting some of the work that we did for clients in 2011. If you're curious, have a look.




   Change Ahead


An Eclectic Gig 

EclecticEver since I founded this practice in 1989, the watchword has been "eclectic". Sure, the great majority of our work relates to clinical practice and the life sciences. But, other than that bias, we've been all over the map in terms of service content. (You can review our practice areas at the end of this newsletter.) And I like it that way. The opportunities for learning, for teamwork, and for cross-fertilization have been terrific and stimulating to all concerned.


     I think our activities last year prove the point by example. Have a look at our 2011 Engagement Summaries. If any of those projects elicit a particular interest, I'd be pleased to elaborate.


     One more point about our eclectic practice: It allows me - indeed it forces me - to bring many other experts to bear on solving client problems. A small, fit-for-purpose team is assembled for each engagement, then disbanded when we're done. (Of the eight projects cited for 2011, five of them involved other service providers.) This works well for all concerned, especially for the client.


     Here's to an eclectic 2012!

Resources from our Archives 
     Check out our Reading Room to view my published articles, presentations and white papers on a variety of topics.


     And, you can examine an archive of my prior newsletters (since February 2007).


What does Trilogy do? 
     Trilogy Associates facilitates business growth and renewal through commercialization of new products, providing the following services:
  • Opportunity assessment
  • Business planning and enterprise growth strategies
  • New-product conceptualization, commercialization and marketing
  • Market research and competitive assessment
  • Business development and partnering
  • Market and technological due diligence
  • Assessment of the therapeutic and diagnostic potential of novel technologies
  • Design of efficient and effective development strategies for early-stage biomedical products
  • Business and technical writing/publishing

     Inquiries to establish whether and how we might support your business initiatives are always welcome.  Contact us.  And check out our partner, Innovalyst, A Catalyst for Innovation.

Contact Information
ContactInfoJoseph J. Kalinowski, Principal
LinkedIn Profile: www.linkedin.com/in/trilogy