New Brand Campaign Toolkits

We're thrilled to offer a range of campaign toolkits designed to empower and support your involvement in the Big Brothers Big Sisters Brand Campaign. These toolkits provide valuable resources and guidance to help you make the most impact. Here are a few of our new toolkits that are now available:



• Local PR: This toolkit equips you with the tools and knowledge needed to excel in local public relations efforts. It includes press release templates, sample pitch angles, and tailored outreach messaging.
• Social Media Messaging: In today's digital landscape, social media is the heartbeat of communication. Our Social Media Messaging Toolkit empowers you to use compelling messages for different platforms.
• Constituent Journey Campaign Emails: Our Constituent Journey Campaign Emails Toolkit equips you with the tools needed to create personalized, engaging, and impactful email campaigns.
• BBBS Corporate Partnerships: This Corporate Partnership Toolkit is intended to be a resource for your local corporate partnership cultivation efforts as part of the It Takes Little to be Big brand campaign.

Additional Helpful Documents

In addition to our new toolkits, we want to emphasize the wealth of other valuable documents at your disposal for the Brand Campaign, including:



• End of Year Giving Toolkit
• Spanish Assets
• BBBS Paid Search Ad Copy & Keywords
• Email Templates for Local Board Engagement and Paid Media Platform or Agency
• Unified Brand Calendar

Branding

Don't forget to explore the Brandfolder for an array of logos, banners, and graphics ready for use in our national campaign! Together, we can ensure that our National Brand Campaign is not just seen but also remembered!

BIG Thanks to Our Partners!

Today’s Campaign Launch is powered by a group of partners who are a who’s who of the media and entertainment industry, including:



• iHeartMedia
• ClearChannel Outdoor
• TikTok
• Fandom
• Multiple billboards, including Macy's, Express, the Nasdaq Billboard in New York’s Times Square, and Pendry on Sunset Boulevard

And that's just naming a few! Click here for a full overview of the involvement of our campaign partners & influencers!

We Have Our Own Song!

In support of our campaign, singer, songwriter, philanthropist, and BBBS supporter Aloe Blacc released an original song and campaign anthem "Never Let You Down", inspired by the stories of matches across the country.

Join us in celebrating this incredible collaboration by streaming, sharing, and spreading the word about "Never Let You Down". Together, we'll make our mission resonate louder than ever before!

Click the video to watch an extra special music video featuring our Bigs and Littles, and then share this streaming link with everyone!

Campaign Swag

We've got swag! Check out the latest campaign merchandise at the PromoShop and email service@thebbbspromoshop.com to get a quote today!

With the official launch of our "It Takes Little to be Big" campaign, here is a list of additional actions you can take to amplify the campaign's momentum:

• Update your email signature.
• Update your Zoom background (options: #1, #2, #3, #4).
• Update your LinkedIn and Facebook cover photo to help celebrate the campaign. 
• Post the campaign PSA on your social media profiles with the hashtag, #BEBIG and URL www.BeBigNow.org
• Install the new brand header font to use across all internal and external documents. (Please discontinue the use of Steelfish.)
• Wear your BBBSA shirt or colors.
• If you live in a city where a campaign billboard is live, take a selfie with it and share it with BBBSA and your network using #BeBig.
• Join our "It Takes Little to be Big" Workplace group.
• Follow BBBSA on social media and share campaign-related posts to help spread the word!

1. Instagram
2. LinkedIn
3. Threads
4. TikTok
5. Twitter
6. Facebook

Find answers to commonly asked questions in our FAQ section, and dive into our recorded webinars from the past couple of months here:

• View the July 19 webinar.
• View the July 27 webinar.
• View the August 3 webinar.
• View the August 24 webinar.
• View the September 6 webinar.

For additional campaign questions, please email lauren.couch@bbbsa.org.