Vendors selling their own products online is always a contentious issue. Here is one vendor who I feel is in the forefront of this very difficult issue, balancing both the needs of consumers ,as well as supporting brick and mortar. This is what they just sent out:
"At some point you’re going to get a retailer that complains about us selling direct on our website. The response why we do it is simple.
, the public expects we will have a website showing our products.
(and your retailers)
would rather customers found our product on
website than on Amazon.
, our website will never undercut the retailers.
Fourth, and most importantly
, we attempt to send customers into brick & mortar stores at every turn. We have the Shop Local button at the top of the page and the Buy Locally button on each item. If they are on
, their local customers will find them!"
This is a company I am proud to represent.