I met a couple who ran a teacher store in Illinois, and they worked endlessly. Their life was their store.
However, they wanted to reward themselves for all their hard work that they did. Even though it was a total extravagance based on their income, they bought themselves season tickets to the Cubs.
When things were stressful at the store, they always had those Cub games to look forward to.
As you are approaching the season of retail insanity, think about what reward that you can give yourself for all the hard work that you will be doing.
I know for me, when I was doing 12-14 hour days in my store, I loved thinking about that small vacation that I had coming up right after the Holiday Season.