Marketing on Social Media - What's Allowed?
The Greater PDRA MLS Board of Directors recently implemented a clear rule on what is allowed and not allowed when marketing (promoting &/or selling) real estate property and/or your business on social media. This rule is in place to protect you and your agents from copyright infringement and lawsuits from property owners.
1) You cannot post personally created pictures or videos of a property without consent from the listing agent/broker and owners of a property.
2) When marketing property for which you are not the selling agent, you must clearly identify the listing brokerage firm. You can simply satisfy this requirement on the internet and/or social media by 'sharing' a post from the selling agent/broker which identifies the selling agent/broker, by including a link to the listing broker's website or including the selling brokerage company name in the post (these examples are from SC LLR Law SECTION 40-57-135, E2.)
3) As a buyer's agent, if your client purchases a property you can post pictures once the closing process has completed, with the permission of your client who now owns the property.
If you have any questions, please contact the Association office at 843-665-2242.