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February 2020


We are so pleased to announce our partnership with Zoom Casa, a company that helps us to provide home sellers with the opportunity to postpone the payment of staging costs as well as cosmetic home improvement costs to the closing.  
Many sellers do not have the liquid funds or do not want to dedicate funds to these upfront costs, however are very willing to defer payment to come out of the closing proceeds.  This program makes it easier for you to do what is necessary to make your home stand out from all of the other homes like yours that are currently on the market right from the start, with no cash out of pocket.  The program provides an approved and vetted contractor to paint and otherwise cosmetically update the apartment, if necessary. Designed to Appeal has also been vetted and approved to be in their program. 
See the article below, and feel free to contact me by phone or email for more information.

Warm Regards, 

Do nna M. Dazzo, President
Designed To Appeal
In This Issue
Featured Article: Partnership with Zoom Casa
Market Overview: New York, NY
Tips and Tricks of the Trade: Styling Your Coffee Table by Camille Styles from HGTV
Did You Know.....? Leap Year Facts We Bet You Didn't Know! By Jenna Birch
Market Overview: The East End
FREE Closet Organization, Open House & Moving Checklists
Designed to Appeal has partnered with Zoom Casa  to help home sellers prepare their home for sale. Our goal is to help execute the most lucrative sale possible for you, and to do so in an expeditious manner. 
Zoom Casa is a concierge platform for home sellers offered by professional real estate brokerages and home stagers. Working together, we provide painless solutions with no cash out of pocket that help ensure your home sells for top dollar, faster. 

Your home is an asset worth hundreds of thousands or millions of dollars. In the real estate market, sales prices actually realized can be highly volatile and subject to market whims and buyers' emotions, for better or worse. Smart real estate agents have partnered with Zoom Casa to power a proprietary program which will facilitate the cosmetic improvements and professional staging in order to differentiate your listing and to help it sell faster and for the best possible price. 

Our partnership with Zoom Casa facilitates both professional home staging services and cosmetic renovations with no cash out of pocket by the home seller. Instead, payment is made after the home sells, out of escrow, subject to certain terms and conditions.

Continue reading here for more details and whom to contact for more information.
To view the entire report from Corcoran click  here.
Tips and Tricks of the Trade:  Styling Your Coffee Table 
by Camille Styles from HGTV

Photo Credits:  Designed to Appeal Stagings

Maintain Balance
Nothing makes for a cluttered surface faster than a large collection of small knick-knacks. Contrastingly, displaying only large items can look heavy and cumbersome. To keep your coffee table balanced, vary the scale of display items and stack or group like objects together.  

Form a Grid
When working with an oversized coffee table, knowing where to begin can be half the battle. Our tip: tape off sections to form a grid and position objects within the squares. This helps compartmentalize your styling and makes the entire task less intimidating. 

This large coffee table was created by four square tables.  In this case, we accessorized each quadrant.  You can see we utilized various objects:  trays, books, games, small plants, and decorative objects.

Three's Company
Generally, there is a rule of 3's for accessorizing a coffee table - either 3 objects or 3 clusters of objects. Like in Tip #2 (Form a Grid), dividing your tabletop into three separate sections can help you decide where things look best. This especially holds true for long, rectangular-shaped tables. 

Look High and Low
When all items are at the same eye level, nothing gets noticed. To create a more eye-catching vignette, vary the height and scale of your coffee table's decorative objects.

Use a Tray
A tray serves both a practical and stylish purpose by showcasing your favorite small finds while also making them easily removable should you need to clear the surface for entertaining. A tray is also useful for giving structure and symmetry to a freeform table, anchoring tabletop items that might otherwise feel like they're 'floating.'

Be Entertaining
Give guests a way to break the ice when seated around the coffee table. A few playful options to consider: a vintage board game, deck of cards or dominos to add a bit of whimsy to your space.

Photo Credits:  Designed to Appeal Stagings

To read more on, Tips for Styling Your Coffee Table, click here.
Didyouknow    Did You Know.....? 
Leap Year Facts We Bet You Didn't Know! 

For a day that only comes around (roughly) once every four years, we certainly don't make much of a fuss about Leap Day. And what a shame! There's a ton of rich history and tradition packed into this 24-hour timespan.

It takes the Earth 365 days, 5 hours, 48 minutes, and 46 seconds to orbit the sun. So every year we're accumulating a teensy bit of extra time, which could throw off our clocks and daylight hours if it's not eventually corrected.
  Leap day hasn't been around forever

Way back when, years used to be 355 days in length with an extra 22-day month every two years to fix the issue. But when Julius Caesar became emperor, he wanted a less confusing approach and enlisted his astronomer Sosigenes to create one. Thus the 365-day year, with a leap day every four years, was born around 46 B.C.

Leap day babies are inducted into a special society

It's the rarest birthday of them all, with odds of being born on February 29th falling at 1 in 1,461. However, if you only have a birthday every four years, you are eligible for the  Honor Society of Leap Day Babies  - with 10,000 members across the globe.

According to Irish lore, women can propose to men on leap day
Although the origin story is still widely debated, St. Brigid is said to have protested to St. Patrick back in the 5th century that women should not have to wait so long for men to pop the question - so the old man set aside one day every four years that ladies could propose to men. In the UK, some jewelers and retailers even dole out discounts for women who are planning to observe tradition.

According to European tradition, men must pay if they refuse a proposal

If a man turns down a woman's proposal on Leap Day, they don't get off scot-free. As traditions out of Europe typically go, they pay in gloves - to cover that ring finger that won't be sporting a diamond or a band.

According to yet other customs, the day carries a dose of bad luck

Bad luck, eh? Some think the 29th ushers it in. There's an old Scottish saying that goes, "Leap year was ne'er a good sheep year." In Greece, there are a slew of couples that actively avoid marrying in a leap year, since legend says it's bad luck.

Leap day has an official cocktail, should you want to toast the 29th
Concocted by a London bartender in 1928, the Leap Day Cocktail is supposed to usher in more proposals than any other drink you could possibly mix. It's a blend of lemon juice, gin, Grand Marnier, and sweet vermouth. Cheers!

To read more on Leap Year Facts We Bet You Didn't Know, click  here!
Market Overview: The East End
We have switched to a quarterly update of market conditions on the East End. Our next quarterly analysis will appear in the April issue. 

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HomeStagingConsultationHome Staging
(occupied homes) 
For Manhattan and the Hamptons from Montauk to Southampton:  $400 for the first 2 hours, $125/hour thereafter. Plus sales tax. 

Other Areas:
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Click here for more information and to schedule a Home Staging Consultation.