Our New 50%+ Stamp... Coming Soon!
Last summer we rolled out the 50%+ checkmark on our website's
page, to help consumers find products made primarily with whole grains. This web-only symbol was so popular (with consumers and manufacturers!) that we're introducing a new 50%+ Whole Grain Stamp to designate products in which at least half the grain is whole grain. This Stamp will augment our existing Basic and 100% Stamps, not replace them.
WGC members are making products with higher and higher whole grain content - and we want to help consumers find your products
right in the grocery aisles
. Starting January 17, 2017, this new packaging symbol will be available to all Oldways Whole Grains Council members in good standing, for use on US products (except those requiring FSIS review). We will begin rolling out Spanish and Portuguese versions of the new Stamps in March 2017, with other languages being made available on request. We will be working with USDA/FSIS and with the Canadian Food Inspection Agency to see when/if the 50%+ Stamp may also be available on FSIS products in the US, and on products in Canada.
We'll be sending out a dedicated email about the new 50%+ Stamp in early January. If you want to get up to speed early, check out our
or contact Caroline Sluyter (617-896-4832 or