Please invite the folks at AdAge to your next event. They’re so lonesome for human interaction and probably have a healthy budget too.
Quartz created a nice multipart series on how to do a conference reboot.
Tools to Watch: I’ve joined a ton of social communities so that you don’t have to. This week it’s Preciate Social. It replicates the old-fashioned social with mixers, games, a 3D space, and simultaneous video conversations with guests. Coolest feature? It’s the one where the audio changes volume depending on how near you are to a person.
Microsoft Teams vs Zoom: Microsoft Teams is coming on aggressively in 2021. Since Microsoft won the contract to produce this year’s all digital (never say virtual) CES 2021 I’ve had the chance to use it quite a bit. The down and dirty truth is that Teams is fuller-featured (to a fault), difficult to log onto (thanks to various legacy versions of every piece of Microsoft software you’ve ever owned), and has a larger footprint. But because it combines Zoom-like videoconferencing with telephony and messaging (think Slack), it’s a robust enterprise solution.
Zoom is easier to use, easier to join and for corporations, it’s got a simple licensing plan. It’s easier to invite “mixed crowds” using different platforms to participate.
Microsoft’s Trojan horse is that Teams is pre-packaged with Microsoft 365 and that translates to a lot of users. PC Magazine said that Teams will be most appreciated in Microsoft shops.