Read about our strategy to execute on Calgary's Destination Strategy from 2018-2020, diving into 2018, and our featured Calgary White Hat Award winners.
2018-2020 Strategic Plan
Calgarians are ultimate hosts, and Tourism Calgary’s aspiration is to make ours the ultimate host city.
To achieve that, we will market Calgary in new and exciting ways. We will advocate for what’s best for the quality of life of Calgarians and our industry. We will exemplify hosting as we bring more events and people to Calgary and showcase our community spirit. And, we will activate experiences in ways that attract, connect and inspire.
At our annual townhall sessions on Dec. 6, Tourism Calgary CEO, Cindy Ady, shared the new strategic plan for 2018-2020 , which will execute on the Destination Strategy's aim to make Calgary the ultimate host city.

Jeff Hessel, Vice President, Marketing, presented the 2018 marketing plan and research findings of the recent brand evolution project.

Thank you to our host, TELUS Spark, and industry partners who attended the sessions.
Calgary to Host Diving Grand Prix in 2018 and 2019
Following a successful bid, Diving Canada awarded Calgary the FINA Diving Grand Prix-Canada Cup in 2018 and 2019.

The FINA Diving Grand Prix invites divers from all parts of the world to compete in a circuit of nine four-day meets. It has been staged in Montreal and Gatineau, QC for the past decade. The FINA Diving Grand Prix-Canada Cup will attract over 100 divers from over 15 countries next May. Calgary’s own Caeli McKay is expected to compete alongside her synchro partner Meaghan Benfeito, who is a three-time Olympic medalist.
Things To Do
Dec.16 - 17; 23 – 24: Santa Comes to Winsport :
Take a photo with Santa at the Frank King Day Lodge. The first 88 kids that visit Santa each day will receive an early Christmas gift.

Dec. 26 - Jan.1 Mac’s Midget AAA World Invitational Tournament High level hockey from 25 male and 15 female teams from across Canada, the United States and Europe.

Dec. 31: City of Calgary New Year’s Eve Celebrations : Celebrate the New Year with an amazing line-up of local artists and a fireworks display at Olympic Plaza, a family dance party at the municipal building or a splash party at Southland and Village Square Leisure Centres.

Jan. 1: Calgary Philharmonic Orchestra Salute to Vienna New Year's Concert : This holiday season, the spirited romance of operetta, the glamour of ballroom dance, and the delicate beauty of ballet will waltz you into a triumphant New Year.

Jan.18: Heritage Park Big Rock Brewery Workshop :  Learn and participate in the brewing process from start to finish with a Big Rock Brewery representative.

Happy Holidays!
In warm appreciation of our partnership and friendship during the past year, the entire Tourism Calgary team extends our very best wishes for a happy holiday season.

We look forward to working with you and sharing your stories with the world in 2018.

The Tourism Calgary office will be closed Dec. 22, 2017 – Jan. 1, 2018.
Last chance to nominate someone for the 56th annual Calgary White Hat Awards!

 Do you know a Calgary ambassador who consistently provides excellent service? Nominate someone in the tourism and hospitality industry today .

Featured Calgary White Hat Award winners:

We're happy to recognize Jim Aird, Jenalyn Atal and Valerija Salamon, Calgary White Hat Award winners, for creating memorable visitor experiences.
Jim Aird,
Sheraton Suites Calgary Eau Claire
Exceptional Service: Beverage Specialist

There’s pulling a pint and then there’s putting artistry into each delicious drink. When Jim serves a Guinness, he adds a special flourish on top: a shamrock, a Flames logo, or a guest’s name. One night when a guest announced he was getting engaged, Jim wrote the names of the happy couple in beer foam and was invited to serve Guinness at their wedding! For 17 years, he’s been connecting with his customers, making special moments, or smoothing out the hectic ones. Your next pint should have a White Hat drawn on top, Jim. Congratulations! 
Category sponsor:
Jenalyn Atal,
Sheraton Suites Calgary Eau Claire
Exceptional Server: Banquets | Events

Often a blur of activity, Jenalyn seeks out opportunities to pitch in with her co-workers, and enlists the help of others when the pressure is on. When a large conference group needed their dinner set-up changed within 30 minutes, Jenalyn called in the troops, including her supervisor and people from other departments, to execute the change on time. To her, its all about team work, and she will happily return the favour for colleagues who need a hand. Jenalyn wears many hats in her role, and now that includes a white Smithbilt. Congratulations! 
Category sponsor:
Valerija Salamon,
Sheraton Suites Calgary Eau Claire
Exceptional Service: Culinary

In the fast-paced food industry, Valerija consistently delivers on preparedness, quality and presentation. She is a believer in preparation and likes to work a day ahead, learning how full the hotel is, and if there are any VIPs or particular allergies to know about. When lunch service was recently trimmed from the hotel restaurant, Valerija and her team stepped up their breakfast game to make it the most important meal of the day for all their guests. As a proud Calgarian and a passionate cook, we think this White Hat will look terrific with your Chef whites. Congratulations, Valerija.
Category sponsor:
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