BRINGING LIGHT TO IRRIGATION WATER QUALITY
IN LEAFY GREEN PRODUCTION
Why do we continue to have outbreaks of Escherichia coli linked to lettuce? It's a valid question, and one possible answer is that regulators and industry do the same thing after an outbreak but expect a different outcome. After an E. coli outbreak, the typical play made by the Leafy Green Marketing Association (LGMA) and Food and Drug Administration (FDA) is to coordinate a response where the former comes out with positive messaging and the later says it is going to improve food safety standards.
