The Style Report


FEATURE: Keeping It In The Family - Sellers Find Unlikely Buyer After Staging

Endless Summer
Creating Your Own Coastal Retreat

Summer Nights
Outdoor Options To Light Up The Night 


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JUNE 2014                                        V0L 3.5
Photo Credit: Jeff Kaufman Photography
June is finally here and kicks off a season of outdoor  entertaining from backyard barbeques, graduations and wedding parties to intimate 'al-fresco' dinners. 

Creating an outdoor room to enjoy all season long is a trend that continues. Outdoor kitchens, sectional seating and other furnishings and accessories blend interior styling with exterior functionality and finishes. To get ready for my own daughter's graduation this month, I finally developed a design scheme for my own backyard bluestone patio.  I purchased a modern outdoor sectional with "Maui Blue" cushions for all of the entertaining we will be doing and can't wait to use it!
Consider what events you'll be celebrating this summer and expand your own home's living space into your backyard. Think about furniture, rugs, and other decor to create a comfortable, inviting space for your guests. Don't forget outdoor lighting options, which will allow you to enjoy your 'room' well into the evening. We've picked some of our top choices, highlighted in our article below.  This issue of The Style Report also shares a recent staging project that brought in an unexpected buyer as well as a glimpse at coastal decor inspired by the season.

Enjoy and feel free to contact me with any questions!  

Couple Finds Unlikely Buyer After Staging
My recent clients, Leta and Carl, spent over 20 years in their Hamden, Connecticut home. For years they contemplated selling but delayed -- hoping someday one of their daughters would want to raise their own family in the home. However, neither of their daughters had an interest in the property. While it is a beautiful home with over 2,800 square feet of open living space, it was in need of some updating.

Their daughters are like most of today's younger home buyers, who make up the largest groups of today's consumers. According to a National Association of Realtors (NAR) survey, Millennials, the generation under the age of 33, and slightly older Generation X  represent over 60 percent of today's home buyers.

Younger buyers want an already updated home and with over 75 percent of the homes in New England built before 1990 that poses a challenge for today's older sellers, many who likely last updated their home's decor 10-20 years ago. Older, outdated homes give buyers a lot of reasons to cross the property off their list.

According to realtor Megan Stilwell Posner of Julia B Fee, who we recently worked with on her Irvington, NY listing, today's younger buyers only see "what is" and have difficulty visualizing how a space may look with a few simple changes. "I often walk buyers through a property and they'll comment that they don't like an area rug or paint color," she said. "Those things, which are easily changed or not part of the home at all, influence their decision and often will prevent them from considering a property."  For Leta and Carl's daughters it was even harder to envision their parent's home as anything other than what it looked like the past few years. 

With no family buyer, they brought in our team to stage the home and prepare it for a Spring sale. We staged and updated several key rooms - painting, removing dated wallpaper and replacing carpeting as well as updating light fixtures and installing new granite counter tops in the kitchen. We then selected modern rental furnishings to style the home to appeal to a young family.

Not only did the home look great but it attracted a buyer immediately - Leta and Carl's own daughter and her husband who prior to staging couldn't envision the home as an option.  After our staging they saw the home as move-in ready and chose to purchase the property before another buyer could make an offer.
A fresh coat of paint, updated light fixtures and new furnishings turn this open living and dining room into a modern, inviting space for entertaining.

Our team repaired damage in the kitchen, shifted the island to open up the layout and provide enough room for a new breakfast nook. New modern, granite counter tops brighten the space.

This bathroom was dark. We removed the wallpaper and painted a fresh neutral color to update the space.

We removed the wallpaper in this master bedroom, painted and installed new carpeting.  Modern furniture placed just right shows off this large room.  
Endless Summer
Creating A Coastal Retreat
Coastal decor is timeless and gives any home a laid back look and endless summer style. Balancing decor inspired by the beach and nautical themes with transitional furnishings creates a year round look. Our photo tour below of the Toll Brothers Columbia Model at Old Mystic Estates on the Connecticut coast features decor hand selected by our team and Pottery Barn to achieve this look. Warm neutral hues are complimented with various textures and finishes.  A few pops of bold color keep the look modern and will inspire your own beach retreat.

Great Room with Fireplace

Great Room

Kitchen and Breakfast Nook

Master Bedroom

Master Bath Retreat

Warmer temperatures offer the perfect opportunity to create an outdoor living space. With more and more furnishings and decor readily available online and in stores for the summer season, entire rooms can be built or created for outdoor relaxing and entertaining. And, when the sun goes down, an array of options will help you light up your summer nights. See some of our favorite styles below.

Outdoor chandeliers blend interior styling and exterior spaces. 

Lanterns and nautical inspired looks are a classic summer style and
add character to your decor.

Patio umbrella lights are a great, inexpensive option, with many solar powered
choices available.

Fire Pits and Tiki Torches in modern styles are dual purpose, creating warmth, warding off unwanted guests and providing light. 
We welcome your feedback. Please feel free to send your thoughts, comments, or questions to or contact us at 203-640-3762.

The Style Report is PJ & Company Home Styling's e-newsletter designed to inform, entertain, and engage our clients, colleagues, friends, and other style followers about topics in interior design, fashion, and special events.