News and updates on Sonoma County's outdoor recreation economy!
Newsletter: Winter 2019
Explore New Trails at Tolay Lake Regonal Park
Spectacular views and grasslands await you along the newly expanded trails of the 3,400-acre Tolay Lake Regional Parkin southern Sonoma County. Now open daily to the public, be sure to take advantage of hiking, horseback riding, and biking along the park’s 12 miles of trails.
Marmot Wins prestigious 2019 ISPO Gold Award
Local outdoor clothing manufacturer Marmot is
receiving accolodes for its groundbreaking WarmCube insulation technology.Read More
Lake Sonoma 50 Ramping Up
This year marks the 11th anniversary of the Lake Sonoma 50, one of the country’s toughest ultramarathon races. Read More
Autocamp Set to Expand
Leading outdoor glamping brand, Autocamp, announced a $155 million investment to expand its operations in California and North America. Read More
Kitsbow Featured in Bikpacking.com Gear of the Year
Petaluma-based outdoor clothing company, Kitsbow, was recognized in Bikepacking.com's 2018 Gear of the Year awards. Read More
Major Upgrades Planned for Maxwell Farms
The 85-acre Maxwell Farms Regional Park in Sonoma Valley is set to get a new bicycle pump track and pickleball courts as part of its draft master plan update. Read More
Sonoma County Tourism Gets a New Look
Sonoma County Tourism has unveiled its new "Life Opens Up" brand to encourage visitors to experience outdoor adventures. Read More
Kevin Jorgeson aims high to recruit new climbers
World-class climber, Kevin Jorgeson, is recruiting new climbers through his 1CLIMB organization. Read More
Sonoma Coast named Top Spot
for Whale Watching
Trip Savvy.com named Bodega Bay and Jenner as two of the best spots for winter whale watching. Read More
Sonoma Raceway Steve Page finalist for the 2018 NASCAR humanitarian award.
Safari West welcomes a new baby giraffe Falkor to its wildlife preserve