Lessons Earned: How a Three-Day Off-Site "Changed My Life"
Geoff Curtis, IPR Trustee, EVP and CCO, Horizon Therapeutics
In partnership with PRNEWS, "Lessons Earned" is a series featuring IPR Trustees sharing a difficult lesson.

For 12 years, I was in the “if you want it done right, do it yourself” camp. Any thought of delegation was a sign of weakness. I wasn’t anti-team or anti-collaboration, I was independent. Maybe it’s because I am an only child, and lacked trust in everyone other than myself.

In addition, I had a very high bar when it came to quality–one only I could surpass. It was a stressful, tiring and downright miserable existence. More important, it was miserable for teammates and colleagues. Are there a few of you, or more than a few, who can relate?

As a tactician, I was advancing. But not as a manager. Self-awareness wasn’t in my vocabulary.

Read the rest of Geoff Curtis' blog to learn how a three-day off-site led to a journey of self-awareness.
What Americans Expect From Corporate America During COVID-19 Recovery
Harris Poll, JUST Capital
Harris Poll and JUST Capital examined Americans' expectations for corporations during the recovery from the COVID-19 crisis.

An online survey of 1,000 U.S. adults was conducted.

Key findings include:

  • 46% of American consumers said shareholders are a company's "most important" stakeholder, followed by employees (37%), and customers (16%).
  • This is a big change compared to Harris Poll results from 2017 which showed that 69% of Americans thought shareholders were the "most important" stakeholder, followed by customers (22%), and employees (9%).
  • When asked what makes a company employee-centric, participants said compensationretrainingdiversity, and work-life balance are critical.
  • 80% of respondents said they "agree" with the statement that "the pandemic has opened my eyes to acceptable and unacceptable corporate behavior."

Read more to find out what Americans expect from corporate America following COVID-19.
Pessimistic Climate Change Appeals May be More Effective
Brandi S. Morris, Ph.D., Aarhus University; Polymeros Chrysochou, Ph.D., University of South Australia; Simon T. Karg, Aarhus University; Panagiotis Mitkidis, Ph.D., Aarhus University
This abstract is provided by the IPR Behavioral Insights Research Center based on the original journal article in Humanities and Social Sciences Communications

Dr. Brandi S. Morris and colleagues examined the use of emotion in climate change messaging.

A series of three online experiments was conducted with 1,115 U.S.-based participants. Optimistic, pessimistic, and fatalistic appeals were studied. Optimistic appeals were positive in tone. Pessimistic appeals were negative in tone but included the possibility of a hopeful outcome, whereas fatalistic appeals were negative and suggested that it is too late to turn climate change around. Researchers studied the influence of these appeals on emotional arousal, climate change risk perception, and outcome efficacy. Effects of personal beliefs were also studied.

Key findings include:

  • Participants who saw a pessimistic message felt that climate change was more of a risk and reported higher emotional arousal than the other appeals.
  • Politically conservative participants reported lower levels of risk perception when their emotional arousal was low, as did people with a greater belief in individualism or hierarchy (compared to collectivism or egalitarianism).
  • Emotional arousal triggered a greater increase in risk perception for these groups, compared to liberal participants whose risk perception was already high.
  • The higher the level of emotional arousal, the more likely a participant was to believe they could make an impact regarding climate change.

Read more to discover how message appeal and personal beliefs influenced individuals' emotional arousal, risk perception, and outcome efficacy regarding climate change.
Favorited or Forgotten? Online vs. Offline in a Post-Pandemic World
Victoria Sakal, Managing Director of Brand Intelligence, Morning Consult
Morning Consult’s “Favorited or Forgotten” series explores if – and how – consumer behavior will change in a post-COVID-19 world and what business leaders can do to prepare for those changes.

Morning Consult explored consumers' online and offline buying habits during the COVID-19 pandemic, and whether or not consumers expect their buying habits to change post-pandemic.

A poll of 4,400 U.S. adults was conducted April 16-18, 2020.

Key findings include:

  • 71% of Americans expect to return to buying the same brands they did pre-pandemic, and 64% will revert to the same purchasing channels they used before the outbreak.
  • 64% of U.S. adults said they will buy more from local businesses, 59% will buy more locally made products, and 50% will frequent local restaurants more.
  • 28% of Americans are now spending more online.
  • This trend may continue after the pandemic, with only 20% of people expecting to shop more at malls post-pandemic.

Read more to learn about Americans' buying habits during the pandemic and how they expect these habits to change post-pandemic.
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