TIME Magazine: How Juul Got Vaporized

On June 7, North Carolina attorney general Josh Stein will enter a Durham courtroom with a mission: proving that the e-cigarette company Juul Labs purposely targeted teenagers with its nicotine-rich products.

If Stein—who in 2019 became the first state attorney general in the U.S. to sue Juul—is successful, the vaping company may be in for a world of hurt. Hundreds of lawsuits against Juul, many of which were consolidated into multi-district litigation in California, are pushing allegations mirroring Stein’s. They claim Juul purposely designed its stylish, flash-drive-like devices and flavored nicotine e-liquids to appeal to teenagers. The product launched with a flashy marketing campaign that, the complaints argue, was likewise meant to appeal to young people. The suits allege Juul planted the seeds for a youth addiction epidemic that would make nicotine cool again after years of historic declines in cigarette smoking.

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Addicted to Menthol: Big Tobacco’s Targeting of Black Communities Could Soon End

The Food and Drug Administration's potential ban is years away but highlights longtime racial inequities of one the most stigmatizing social habits and public health issues in American society. Bright-colored advertisements for Newport and Kool menthol cigarettes are normal sights at convenience stores and gas stations in predominantly Black neighborhoods.

Tobacco companies have faced decades of criticism for targeting the cool mint flavor of menthol products to Black people who smoke. And Black consumers who stand to be most affected by the changing policies are often left out of the conversation.

The FDA’s recent announcement was a long-sought win for anti-smoking groups and health advocates nationwide who filed a petition to force the agency to resurrect the process.

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Vaping Ups Teens' Odds for Asthma, Asthma Attacks

Though some think that vaping is a safer alternative to smoking traditional cigarettes, Canadian research suggests it could raise the risk of developing asthma or having asthma attacks for teens and adults.

"Emerging research really suggests that vaping may actually worsen preexisting health conditions such as asthma," said study author Teresa To, senior scientist in the Child Health Evaluative Sciences program at The Hospital for Sick Children in Toronto.

"Recently, most research really focused on acute or immediate health effects from vaping. The knowledge on long-term health consequences of e-cigarette smoking, especially in young people, in adolescents, young adults, remains very limited and unknown," she said.

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Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds

A new study published on Monday in JAMA Internal Medicine demonstrates the effectiveness of Truth Initiative’s This is Quitting – a free and anonymous quit vaping text message program – in helping young adults to quit vaping e-cigarettes. The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40% compared to a control group.

The results were consistent across all characteristics examined in the randomized trial, including demographics, nicotine dependence, social influences to vape, mental health symptoms, and other substance use.
These data come at a time when e-cigarette use among young people remains at epidemic levels, and public health organizations have called for research on e-cigarette cessation programs. 

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Lung Force Expo 2021
Virtual Program for Healthcare Professionals
June 24, 2021 | 11:00 AM - 6:35 PM CT
Exhibit Hall opens at 10:30 AM

Join us for the nationwide virtual Lung Force Expo to learn about the latest trends in research, treatments and recommendations for lung cancer, COPD and other lung diseases. Continuing Education credits are available for nurses, respiratory therapists, and Certified Health Education Specialists (CHES®).
Visit LUNGFORCE.org/Expo for more information.

Public Health Roadmap: Promoting Tobacco Use Dependency Treatment in Behavioral Health Setting

Thu, Jun 10, 2021 12:00 PM CDT (1:00 PM EDT)

Join the American Lung Association for an interactive webcast, ideal for public health professionals of any level. Attendees can expect to:
  • Increase confidence to engage and partner with systems and care teams in behavioral health settings that are interested in improving how they promote and integrate evidence-based tobacco use dependency treatment services.

  • Learn more about the best practices and lessons learned during the 2021 Health Systems Change Cohort group, hosted and facilitated by the American Lung Association.

  • Learn about new resources and tools for public health professionals, to coach community partners in behavioral health systems change.
For more information and to register for this webinar, click here.
Email Natasha.Neira@Lung.org to feature news in your region!

Health Promotion Resources

Resource Hub for Effective Tobacco Cessation Coverage and Health Systems Change - Key resources, webcasts, and toolkits to help states and the tobacco control community improve tobacco cessation coverage and integration into health systems

Ask, Advise, Refer to Quit Don’t Switch - One-hour tobacco brief intervention training for healthcare professionals

PA Free Quitline / Quitlogix - Providing support to Pennsylvanians who are thinking about quitting, not yet ready to quit, or have already quit

E-Cigarettes: Talk to Youth About the Risks - CDC data, guidance and resources to help parents, teachers, and health care providers talk to youth about the dangers of e-cigarettes

Tobacco Resistance Unit (TRU) - Statewide movement to help youth, ages 12 to 18, stay tobacco-free

Not On Tobacco (NOT) - Vaping and tobacco cessation program designed for teens ages 14 to 19 and taught by a trained and certified adult in ten, 50-minute sessions

Intervention for Nicotine Dependence: Education, Prevention, Tobacco and Health (INDEPTH) - An alternative to suspension or citation that helps schools and communities address the teen vaping problem in a more supportive way by teaching students about nicotine dependence and how to kick their unhealthy addiction

Save Our Lungs Team - A collection of lung health advocates committed to sending a strong message to Congress to let key decision makers know how important it is to fight back against tobacco companies and stand up for lung health for all
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