The Portuguese-American Leadership Council of the United States
Serving our Community for 28 Years!
April 2019
Make Portuguese Count™ Newsletter
A Special PALCUS Publication Dedicated to the 
National 2020 Census for the Portuguese Community

In this issue......  
  • Welcome!
  • About Make Portuguese Count™
  • Introducing the PALCUS National Complete Count Committee
  • Support from the Government of Portugal
  • Meet Our Captains!
  • Affiliated Organizations
  • News from the U.S. Census Bureau
  • PALCUS Upcoming MPC Events
Marie R. Fraley  
PALCUS National Census Director
Welcome to the Make Portuguese Count™ in the 2020 Census E-newsletter!

This is the first issue of the PALCUS E-newsletter dedicated specifically to the Make Portuguese Count™ Campaign. Here you will find all the latest news about the Census campaign designed for our Portuguese community across the United States plus timely information about the 2020 U.S. Census in general.

We will post information about job opportunities with the Census Bureau, how to be counted as Portuguese, how to sign up as an Affiliated Organization, how to locate your Area Campaign Captain and frequently asked questions.  

The campaign seeks to reach out to over 650 civic, social, faith-based and academic Portuguese-American groups from coast to coast to register as "Affiliated Organizations" for the campaign and engage their members.  Area Campaign Captains, trusted members of their own communities, are volunteering to work with them to provide information and materials.

Do you have a question?  If we don't have the answer we will find out through our Partnership Coordinator, Ronald E. Brown.
Contact me, Marie Fraley at or 202-466-4664.
About Make Portuguese Count™
What is Make Portuguese Count™ about?

PALCUS has launched a national campaign to encourage the participation of Portuguese-Americans in the 2020 U.S. Census under the tagline Make Portuguese Count™.  

Why is this so important?
  • Funding for schools, public safety and roads, highways and bridges in the communities where Portuguese live is determined by population.
  • Businesses decide where to set up their headquarters and outlets based on U.S. Census data. 
  • Congressional districts are determined by population.
  • For us as Portuguese specifically, our strength is in our numbers in local, state and federal elections. Elected officials respond to the fact that Portuguese-American citizens are numerous in their districts and vote at a higher level by approximately 20% more than the national average (Scott, PALCUS Index National Survey, 2017).
  • By writing in "Portuguese" in the Race/Origin question, we can be counted by city/town, county, state and national totals.
Introducing the PALCUS National Complete Count Committee
PALCUS National Complete Count Committee

PALCUS has been working with U.S. Census Bureau to establish the first national Complete Count Committee in the history of the bureau. This campaign has the full support of the U.S. Census Bureau through its Partnership Coordinator Ronald E. Brown.  

Ordinarily, Complete Count Committees are formed within states and municipalities with the oversight of each of the Census Bureau's six district offices. Because of its national reach, PALCUS has been invited by the bureau to form this national CCC to appeal to Portuguese-Americans from coast to coast to ensure that each resident of the United States who identifies as Portuguese origin is counted.
  • Marie R. Fraley, National Campaign Director - Chair
  • Paula de Brito Cohen, U.S. Representative, Marketaccess-Portugal (DC)
  • Paul do Forno, Managing Director, Deloitte Digital (OH)
  • Helena da Silva Hughes, Executive Director, Immigrants' Assistance Center(MA)
  • Lee Neves, Owner and Principal, CrossCurrents LLC (CA)
  • Silvia Oliveira, Ph.D., Associate Professor and Director, Institute for Portuguese and Lusophone World Studies at Rhode Island College (RI)
  • David Rocha, Political Science Major, UC-Berkeley '19 (CA)
  • Angela Costa Simões, PALCUS Chair/Founder, Red Roof Industries (CA)
  • Katherine Soares, PALCUS Vice-Chair/Public Information Officer, County of Union, New Jersey (NJ)
Support from Government of Portugal
Make Portuguese Count™ has the full support of the Embassy of Portugal, its Consulates and the Ministry of Foreign Affairs

H.E. Domingos Fezas Vital

PALCUS is grateful to H.E. Domingos Fezas Vital, Ambassador of Portugal in Washington, D.C. for his unflagging support for this campaign both with the regional consulates and with the Ministry of Foreign Affairs of Portugal. 

Thank you, Mr. Ambassador!

View the Special Message from the 
Secretary of the Portuguese Communities Abroad José Luís Carneiro

Make Portuguese Count™
Make Portuguese Count™
Meet our Captains!
In each newsletter, we will feature Area Campaign Captains who have signed on with us to work in spreading the word within their community and professional networks.
If you would like to volunteer as a Captain in your area, 
contact Marie Fraley at or 202-466-4664 to learn more.

Meet our Captains in New Jersey To Date

Ana Raquel Reis, Esq.
Attorney At Law
MPC Captain: Long Branch Area

Juvenal Gaspar
.Regional VP - Primerica
MPC Captain: Essex and Hudson Counties
Affililiated Organizations

PALCUS is pleased to announce that the following organizations have registered as PALCUS Affiliated Organizations for the Make Portuguese Count™ Campaign.

More organizations are coming onboard. 
Won't you join us?
PALCUS is calling on over 650 Portuguese-American civic, social and faith-based groups and organizations to join with us in establishing a nationwide network that will help us work together in mobilizing our community to be counted in 2020.
PALCUS will provide information, materials and support through an Area Campaign Captain while the organization agrees to work with us to create a unified message and instructions for completing the 2020 Census questionnaire.
Join us and register your organization today.  It's simple and takes 5 minutes!
 Download the Guidelines for participation.
Why do we ask for registration?
1) To secure your permission for working with us and to share your link;
2) To verify your correct contact information to send campaign materials;
3) To keep you updated on all current census information.

Questions?   Contact Marie Fraley at or call 202-466-4664.

View the Make Portuguese Count™ promotional video HERE.

Visit our Facebook Page  @MakePortugueseCount

News from the U.S. Census Bureau

Interested in a job with the U.S. Census Bureau?
Your Portuguese language skills are in demand!  Click HERE to learn more. 
  • January 2019: Recruiting will begin for census taker positions for Address Canvassing, the first major field operation of the 2020 Census. The recruiting effort to support the Address Canvassing operation will take place from January 2019 through June 2019. Applicants selected to work on this operation will work mostly daylight hours, updating address lists and maps.
  • Summer 2019: The majority of job offers for the Address Canvassing operation will be made in the summer of 2019. Several thousand positions will be available throughout the country.
Upcoming Make Portuguese Count™  Events
Watch this section for a schedule of mixers, webinars and informational events! 
Are you a PALCUS member yet?  
We are stronger together!

I f you agree with the work undertaken by PALCUS to build the social, cultural and political capital of our community, then please join us and become a member today!

Strong membership participation means a stronger voice in the national Portuguese-American agenda. In order to advance Portuguese language education, increase presence in the congressional caucuses, and provide economic opportunities, the collective voice of thousands is needed!  

In addition, PALCUS is a member-driven non-profit organization that depends on membership dues and fundraising events to fund its operations.  Members of the all-volunteer board of directors donate their time and personal funds for travel, lodging and tickets to attend networking events and planning sessions so our administrative costs are relatively low but nonetheless critical to doing business on a daily basis.

There are membership categories to suit every budget and level of interest.  Please click on our membership webpage and join our voice today!

PALCUS announces that we are now using memberplanet, a user-friendly platform that will help us to serve you better.  It is an interactive service that will allow you to update your PALCUS member profile, track donations and dues and join PALCUS circles with members of similar interests all with the click of a mouse.  
When you become a PALCUS member, you will be prompted to join us on memberplanet. As always your information is confidential and will never be shared without your permission. Questions? Contact Graci for more information! 

LUSUS Newsletter Archive

Read past issues of the LUSUS Newsletter at!lusus-newsletter/cbac 

PALCUS Mission

In order to create a singular voice to advocate  for the Portuguese-American and Luso-American communities at large, the Portuguese-American Leadership Council of the United States Inc. (PALCUS) was founded in 1991 as a non-partisan, non-profit, organization headquartered in Washington, D.C. 
The PALCUS mission is to address domestic and international concerns of the Portuguese-American Community.
The Council conducts an expanding program of educational and public affairs activities on issues of interest to the Portuguese-American community and of salience to the Luso-American Relationship.
PALCUS is committed to serving the community through increasingly active government relations efforts, the promotion of a greater awareness of ethnic accomplishments and encouraging stronger ties between Portugal and the United States. In this role PALCUS advances the community professionally, politically and culturally while working to ensure that issues directly affecting our community are addressed through our network of government and community leaders.

PALCUS is a 501(c)3 non-profit organization under the IRS tax code and  incorporated under the laws of the District of Columbia.  Donations are tax deductible to extent allowed by law and will be acknowledged.  EIN: 52-1739459

 PALCUS has earned the Guidestar Gold Seal of Transparency. 

Portuguese-American Leadership Council of the United States, Inc.
9255 Center Street, Ste. 404,  Manassas, VA 20110
Email:   Phone: 202-466-4664    Web:

Copyright © 2019, PALCUS. All Rights Reserved.