McDonald's to Test Plant-based Patties in Canada
Sept 20, 2019
"McDonald’s will be conducting a 12-week test of a new plant-based burger called the P.L.T., (an acronym for Plant, Lettuce and Tomato) in 28 restaurants in Southwestern Ontario, starting September 30th. The P.L.T. is made with a Beyond Meat plant-based patty formulated for McDonald’s.
Ann Wahlgren, VP of Global Menu Strategy stated "McDonald’s has a proud legacy of fun, delicious and craveable food—and now, we’re extending that to a test of a juicy, plant-based burger," She added "We’ve been working on our recipe and now we’re ready to hear feedback from our customers." She concluded "this test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact"
Beyond Meat (BYND) advanced 12 percent to $150.15 by noon on Thursday 26th following the pre-trading release of the McDonald’s announcement."