The Revenue Committee will be holding a meeting on April 20, 2023 at the Whitehall Hotel from 3:00 pm to 4:00 pm.
The guest speaker will be Jonathan Fisher, BrandExtract Chairman, Senior Co-Founding Partner. He will be speaking on the topic of Personal Branding.
After more than 30 years as a designer and branding consultant, Jonathan Fisher has developed an instinct for what matters and what doesn’t when it comes to finding a brand’s core essence. The BrandExtract founding partner and chairman has shaped the firm’s brand methodology, which focuses not on a brand’s unique selling proposition, but rather on its unique relevant promise measured against the competition and company strength. He has applied this branding process in working with internal, external, HR, IT and IR communications groups to design and implement complete brand transformation programs, for both startups and Fortune 100 giants across the country - with 300+ companies. Jonathan is a graduate of Texas Tech University. Prior to founding BrandExtract with Bo Bothe in 2005, he started Fisher Creative in 1994, where he established his position in Houston as a thought leader focused on building integrated brand communications. Jonathan’s work stretches across numerous industries and several hundred companies giving him an extremely broad perspective for solving all types of brand challenges. A lifelong believer in the compounding effect of doing good, Jonathan devotes his time outside of work to various organizations. His board service includes Emeritus status with Literacy Advance of Houston, The Branch School, Houston Community ToolBank, and Houston Philanthropic Society.
“One of the biggest hurdles is not a lack of belief in a brand, but in the process of branding. Our job is to inspire companies to take ownership of the process so they can deliver on it every day. Without an inspired strategy, your customers will fail to believe in your brand.”
Learning Objective:
By the end of this presentation, you will be able to:
1. Define branding
2. Identify the basics of building a brand
3. How to utilize LinkedIn as a tool for building a personal brand
Delivery Method: Group Live
CPE Credits: 1
Field of Study: Specialized Knowledge/Accounting
Program Level: Basic
Prerequisites: None
Advance Preparation: None needed
Registration Cost: $0 for PASH Members
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