• Light Up A Life - Walnut Park
  • River Park Walk for Downtown Streets Team
  • Merchant Holiday Open House & Kentucky Street Marketplace
  • Artaluma Artisan Store Grand Opening & Open House
  • Rebuilding Together Petaluma 25th Anniversary Fundraiser
  • Light Up The Square - Tree Lighting Celebration
  • Holiday Parlor Tour & Carols
  • Holiday Makers Gift Fair
  • Petaluma Lighted Boat Parade
  • iLeoni Cookies with Mrs. Claus
  • Petaluma Arts Alive
  • Gingerbread House Showcase
  • Petaluma Lighted Bike Parade
  • Petaluma Business Improvement District (BID) Annual Review
  • Street Light Flickering Mystery Solved
  • Luma Bar & Eatery Opening
  • Petaluma's SAFE Team
  • Sign up for Emergency Alerts

  • Shop Petaluma E-Gift Card
  • Petaluma Museum Toy Drive
  • City of Lights Driving Tour
  • Donation Drive for Downtown Streets Team
Petaluma's Community Gift Card - If you are not already participating in the FREE Shop Petaluma eGift Card Program, click below to find out how you can list your business and participate!

Don't forget to add new incentives, end-of-summer sales, and holiday shopping to your account!

Visit the site to take advantage of over 40 discount offers from participating businesses.

Are you looking for the perfect gift? The Shop Petaluma Gift Card gives the gift of choice of over 135 participating locations to spend your gift card funds.
Self-guided tour of decorated homes in Petaluma

These homes have gone all out to share the holiday spirit! Gather the family, plan your route and get ready to ooh and ahh!

December 1 - 31

The month of December is National Safe Toys & Gifts Month. With it also being the holiday season and gift giving is all around us, help bring cheer to someone in need by donating a new, unwrapped safe toy to the Petaluma Museum's Toy Dropbox inside the Museum.
They will be collecting toys until December 18, after which they will be brought to the Petaluma Police and Fire Departments for distribution.
December 1 - 18
Petaluma History Museum
Light Up a Life is an annual community event hosted by St Joseph Health Hospice Services where all are welcome to gather in remembrance and celebration of the lives of those who have loved and lost.

Light Up a Life Trees will be illuminated by hundreds of bright, clear lights symbolizing the life, hopes, and dreams of loved ones.

Friday, December 2, 6p
Walnut Park

Petaluma River Park is collecting donation items for their partners at Downtown Streets Team (DST) — a local nonprofit working to end homelessness through the dignity of work.

Drop off items Monday - Friday, 9 am - 4 pm, at their office: Petaluma River Park Foundation HQ, 101 H Street, Suite B

Join in a group walk at the River Park on Saturday, December 3 to donate items and enjoy a complimentary cup of coffee or hot cocoa!

Group Walk at River Park - Saturday, December 3, 9:30a - 11a
Donation Drive - November 28 - December 23

Bring your shopping list and make holiday shopping fun! Downtown stores will welcome patrons with holiday cheer, tasty goodies, and great festive deals for the Holiday Open House!

Kentucky Street will turn into a Holiday Marketplace ~ showcasing local merchants and vendors. You'll find various unique and handmade gift ideas, honey, pottery, knitted items, and more! Live entertainment, music, and Santa & Mrs. Claus will stop by!

Saturday, December 3, 11a-5p
Free event, rain or shine!

Artaluma's new Artisan Store will be open for shopping this Saturday! Choose from a curated selection of quality art supplies, artistic gifts, youth and adult craft kits, games, locally created jewelry and books on the subject of creativity and art. Purchases support Artaluma's non-profit creativity center, keeping art classes accessible for all.

Artaluma will also be hosting an Open House with an all day hot chocolate bar, Makers Mini-workshop, Interactive improv acting games for all ages with Cheryl King, and an inaugural performance by “The Riffs”, Artaluma’s performing arts program, featuring 18 Petaluma school children.

Saturday, December 3, 11a - 5p

Rebuilding Together Petaluma has been improving the lives of low-income seniors, veterans, and people with disabilities for 25 years! 

Join RTP for an evening of food, drinks, music, and fun to celebrate and thank their wonderful founders, staff, volunteers, local businesses, donors, and all who continue to give so sacrificially.

Saturday, December 3, 4p - 7p

We hope to see everyone at this year's Light Up the Square tree lighting and holiday event that will take place in Theatre Square!

  • Live Music & Performances
  • Laser Light Show
  • Santa's Mailbox
  • Petaluma Pete
  • Tree Lighting starts at 6:30p

Saturday, December 3, 5:30p - 7:30p
Free event rain or shine!

The Petaluma Museum Association will present its first-ever Holiday extravaganza: a performance of carol-singing followed by a classic Holiday Parlor Tour of elegant Victorian homes.

The Festive Holiday Singers of Sonoma County will perform a variety of traditional European carols and contemporary favorites in period holiday costumes.

Sunday, December 4, 5p - 7p
Tickets are online only. $35/each, 12 and older.

You can get your holiday shopping done locally at this year's first Holiday Maker's Market.

Buy one-of-a-kind gifts directly from local artists and makers, all while supporting your community now.

Tickets and time reservations are required for this FREE event; sign up below!

Tuesday, December 6, 4p-7p
Free to attend with a reservation

Holiday Fun on the Petaluma River!

Join us at the Petaluma Basin and enjoy the Lighted Boat parade hosted by the Petaluma Yacht Club.

Watch the beautiful boats make there way down the freshly dredged Petaluma River ushering in the holiday season on the Petaluma River.

Saturday, December 10, 6p-7p
Petaluma Turning Basin, 12 C St
Free to attend, no reservation

Christmas Cookie Decorating for kids with a cookie-making demonstration by Nancy Leoni. Each child will enjoy a tasty homemade hot chocolate while learning the science of making the perfect gingerbread cookie, along with tips and techniques for frosting cookies using piping bags. Participants will take home 6 decorated cookies, cookie cutters, a piping bag kit, a recipe, and a Mrs. Claus photo keepsake.

  • 10 am-11:30 am (ages 5-7 with parent participation)

  • 1 pm-2:30 pm (ages 8-12)

Sunday, December 11, 4p-7p
$75 per child


Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations within walking distance of each other around Petaluma.

Thursday, December 15, 5p - 8p
Third Thursday of each month

Come and experience one of Petaluma’s favorite holiday traditions. Nearly 100 spectacularly crafted gingerbread houses will be on display in the beautifully appointed Goldman Ballroom at Hotel Petaluma.

Friday, December 16, 1p-9p
Saturday, December 17, 9a-9p
Sunday, December 18, 1p-5p Awards presentation & Santa Karaoke, 3p-5p

Decorate your bike and join your friends/family for Petaluma's first annual Holiday Lighted Bike Ride!

Bring your bikes, helmets, headlights, and bells for this family-friendly event. All ages are welcome. Route TBD, starting and ending location will be at Aqus Cafe.

Friday, December 16, 5:30p
Aqus Cafe, 189 H St

Ever wonder how the seasonal decorations, art projects, and events in the downtown area are coordinated and funded? Much of it happens thanks to the required fees and volunteer efforts of the Downtown Business Improvement District (BID). 

The annual BID assessment and yearly budget must be reviewed and approved by City Council each year in a two-step process that includes a public hearing.

The 2023 BID assessment items are on the Council agendas for December 5, 2022 (Item #6) and December 19, 2022 (public hearing)

For a link to the meeting agendas and supporting documents visit

For more info about the BID, visit
Street Light Flickering Mystery Solved
Recently, several business owners reported flickering of several historic streetlights that have been retrofitted to LEDs. The City determined that water droplets on the lenses were causing this, and new lenses are being installed to remedy the issue. If you notice a streetlamp flickering or any other non-emergency streets issue, contact the City’s Public Works Department at Include a description of the issue (&/or photo), its location, and (if possible) the street light number listed along the side of the pole.
Estimated to open mid-December in the former location of Dempsey’s, Luma Bar & Eatery will showcase local farms and highlight vegetables and sustainable meats. And the owner hopes to create an ambiance similar to that of its predecessor.

The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention, and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for the long-term improvement of our community and individual quality of life.

The SAFE Team comprises civilian first responders who will respond to and proactively address calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you need the SAFE Team’s services, you can reach them in the following ways:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.

  • Call 707-781-1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.
Click HERE to download and print a list of Emergency Alert contacts to keep in your Go Bag.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the City, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown! was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Petaluma Downtown Association