• Light Up A Life - Walnut Park
  • PPD / PPS Toy Drive
  • Artaluma Artful Holiday Pop Up
  • Festival of Trees
  • Downtown Holiday Marketplace & Merchant Open House
  • Light Up The Square - Tree Lighting Celebration
  • Holiday Makers Fair
  • Floathouse Petaluma Fundraiser - Lighted Boat Parade VIP Seating
  • Lighted Boat Parade
  • Usher Gallery Artist Reception - Michelle Carnes 'Cabaret'
  • Petaluma Chabad Jewish Center Holiday Events
  • Petaluma West Side Stories
  • Gingerbread Showcase
  • Petaluma Holiday Lighted Bike Parade
  • Buffalo Billiards Holiday Party HQ
  • Free Weekend Bus Rides Through New Year's Eve from Petaluma Transit
  • Turning Basin Dock Replacements



  • Visit Petaluma Holiday Events Calendar
  • Downtown Holiday Passport
  • City of Lights Driving Tour
  • Shop Petaluma E-Gift Card
  • Downtown Petaluma Ghost Walks
  • Hanukkah ~ 12/7 - 12/15
  • Winter Solstice ~ 12/21
  • Christmas ~ 12/25
  • Boxing Day ~ 12/26
  • Kawanzaa ~ 12/26 - 1/1
  • New Year's Eve ~ 12/31
  • Live Music ~ Mystic Theatre, Big Easy, Phoenix Theater

Welcome New & Returning PDA Members!


Looking for the perfect gift? The Shop Petaluma Gift Card gives the gift of choice of over 120 participating locations to spend gift card funds, while supporting shopping local!

Visit the site to take advantage of a myriad of discount offers from participating businesses.


Don't miss out on the many events happening this Holiday Season. Download Petaluma's City-wide Holiday Events Calendar today!


Petaluma Downtown Holiday Passport

The Petaluma Downtown Business Improvement District invites you to have some holiday fun this holiday season with the Downtown Holiday Passport! A great way to get your holiday shopping done and and win great prizes!


Here's how it works:

1. Pick up a Passport at the Petaluma Visitor's Center (210 Lakeville St), any participating Downtown business, or download a printable passport (via petalumadowntown.com).

2. Visit participating businesses now through January 7 to receive special discounts and get your visit marked off on your passport!


3. Once you have 5 or more marks, drop off the passport and be entered to win over $1,000 in Shop Petaluma Gift Cards and more!

November 25, 2023 - January 7, 2024

Downtown Petaluma

Click Here for More Info

City of Lights Driving Tour

Self-guided tour of decorated homes in Petaluma!

Grab a thermos of cocoa and load the family up in the car for a magical self-guided tour of beautifully decorated homes and businesses throughout Petaluma.

Map is available to download below or pickup a copy at the Petaluma Visitors Center.

December 1 - 31

Click Here for Downloadable Map

Light Up A Life - Walnut Park

Light Up a Life is an annual community event hosted by St Joseph Health Hospice Services where all are welcome to gather in remembrance and celebration of the lives of those who have loved and lost.

Light Up a Life Trees will be illuminated by hundreds of bright, clear lights symbolizing the life, hopes, and dreams of loved ones.

Friday, December 1, 6p

Walnut Park

Click Here for More Info

Petaluma Police Department / Petaluma People Services Toy Drive

Join in supporting the community and make a difference this holiday season!

PPD and PPS have partnered to host a toy drive to give back to those in need this year.

If you would like to participate, PPD will be accepting new and unwrapped toys now through December 11. Stop by the department to drop off your gift!

December 1 - 11

PPD ~ 969 Petaluma Blvd N

Click Here for More Info & Donation Suggestions

Artaluma's Artful Holidays Popup

Saturday, December 2 (11a-4p) ~

Just one block over from the Petaluma Downtown Holiday Marketplace, Artaluma will be hosting a holiday inspired art sales event in their 3000 sqft space. Come visit the variety of artist vendors offering handmade gifts for your holiday enjoyment!

Saturday, December 9 (11a-4p) ~

Buy direct from local artisans & artists while supporting Artaluma's non-profit community art center. A percentage of the proceeds go to Artaluma for this annual fundraiser. FREE crafts & cocoa will be available while you shop & support local!

Friday, December 2, 11a-4p

Saturday, December 9, 11a-4p

Hotel Petaluma Ballroom, 205 Kentucky St

Click Here for More Info

Festival of Trees

Kick off the holidays with this Petaluma tradition! Stroll through 40 beautiful holiday trees decorated by local artisans and businesses. Sip hot cocoa, listen to carolers and local entertainment, visit Santa, get a professional family portrait, and enjoy tasty sweets while bidding on the spectacular trees for charity.

All profits will be distributed to non-profit charities (announced Friday night at 7:30 pm).

Friday, December 1, 6p-9p

Saturday, December 2, 1p-9p

Hotel Petaluma Ballroom, 205 Kentucky St

Click Here for More Info

Downtown Holiday Marketplace & Merchant Open House

Kicking off the holiday season in Petaluma, Kentucky Street will host a Holiday Marketplace ~ showcasing local vendors including handmade pottery, knitted items, honey, and more. Live entertainment, music, and Santa & Mrs. Claus may even stop by!

Downtown stores will be welcoming patrons with holiday cheer, tasty goodies, and great festive deals for the Holiday Open House!

Saturday, December 2, 11a-5p

Downtown Petaluma

Click Here for More Info & List of Participating Businesses

Light Up the Square - Tree Lighting Celebration

We hope to see everyone at this year's Light Up the Square tree lighting and holiday event that will take place in Theatre Square!

  • Live Music & Performances
  • Laser Light Show
  • Santa's Mailbox
  • Tree Lighting starts at 6:30p

Saturday, December 2, 5:30p - 7:30p

Free event, rain or shine!

Click Here for More Info

Holiday Makers Fair

Join in a festive day of shopping, creativity, and holiday cheer at Petaluma's 2nd Annual Holiday Maker's Fair! A wide variety of talented local artisans and makers will be showcasing their unique crafts and creations. Discover one-of-a-kind gifts, handmade jewelry, beautiful artwork, and more. There will also be a raffle for great prizes benefitting North Bay Animal Services! 

Tickets are FREE but required (and will have a time reservation to space out the crowd.) Children do not need tickets.

Tuesday, December 5, 3:30p-7:30p

FREE to attend with reservation

Click Here for Info and Reservation

Floathouse Petaluma Fundraiser - Lighted Boat Parade VIP Seating

Petaluma’s Lighted Boat Parade is one of the holiday season’s most iconic events. Reserve your very own 10’ x 6’ section of The Floathouse dock - right on the waterline - for the best views of the parade. Check in with the Floathouse's Dock Valets to set up your chairs and blankets in the early evening (starting at 4p), then feel free to wander around town enjoying the lights or an early meal, or get a picnic dinner to bring back to the docks as you watch the parade of boats.

Saturday, November 9, 4p-8p

Petaluma Turning Basin

$75. [NOTE: Each dock section holds five adults.]

Click Here for Info & Reservations

Lighted Boat Parade

Join us at the Petaluma Basin and enjoy the Lighted Boat parade hosted by the Petaluma Yacht Club.

Watch the beautiful boats make there way down the Petaluma River ushering in the holiday season! Vessels of all sizes- power, sail, and man-powered are welcomed to join in the Petaluma Yacht Club’s flotilla.

Several thousand citizens line the shore to take in the spectacle. Free to attend, no reservation.

Saturday, December 9, 6p

Petaluma Turning Basin

Click Here for More Info

Usher Gallery Artist Reception - Michelle Carnes 'Cabaret'

Welcome to the neighborhood, Usher Gallery! Their curated collection of unique art and handmade objects features the work of established artists and emerging new talents. Stop by to shop their amazing curated selection of art, handcrafted gifts, jewelry, cards, books, and more.

This month they are showcasing the work of the talented oil artist Michelle Carnes. Her show "Cabaret" will be on view from November 24 - January 21 with artist reception on December 9.

Saturday, December 9, 5p-8p

Usher Gallery, 1 Petaluma Blvd N

Click Here for More Info

Chabad Jewish Center's Chanukah Celebration Calendar

Petaluma West Side Stories - December: Flashback

West Side Stories Petaluma believes that everyone has a story. Their goal? To give those stories a forum. After producing successful shows where stand-up comedians told their stories, former comic turned storyteller, Dave Pokorny sought to accommodate all those people who asked, “When can I tell my story?” And to encourage those people who doubted they had a story worth telling. ​

Next Event - Wednesday, December 12 Polly Klaas Community Theater

Click Here for More Info, Tickets, and Monthly Winners

Gingerbread House Showcase

Come and experience one of Petaluma’s favorite holiday traditions. Spectacularly crafted gingerbread houses will be on display in the beautifully appointed Goldman Ballroom at Hotel Petaluma.

Friday, December 15, 1p-9p

Saturday, December 16, 9a-9p

Sunday, December 17, 1p-5p Awards presentation & Santa Karaoke, 3p-5p

Hotel Petaluma, 205 Kentucky St

Click Here for More Info

Click Here to Sign Up

Petaluma Holiday Lighted Bike Ride

Decorate your bike and join your friends for the 2nd Annual Petaluma Holiday Lighted Bike Ride! An all ages Family-friendly event.

The ride starts and finishes at Aqus Cafe. Route is TBD and will take 60-75 minutes.

Bring your bike lights, helmets, and bells and lets spread some holiday cheer!

Friday, December 22, 5:30p

Aqus Cafe, 189 H St

Click Here for More Info

Ghost Walks Through Historic Downtown Petaluma

Join True tales of mysterious Petaluma; tragic fates, ghostly sightings, and dark crimes in a frontier town. The real dangers of everyday life in Victorian times. A host of ghosts tell stories that transcend time beyond the grave.

Dates: Nov 18, 19 ~ Dec 16, 17 ~ Dec 31, Jan 1 ~ Feb 10, 11

Rain Dates: Jan 20, 21

Time: 3p-5p

Location: Starting outside Petaluma Museum ~ 20 Fourth St

Click Here for More Info & Tickets


The Big Easy

Click for Events Calendar

Mystic Theatre & Music Hall

Click for Events Calendar

Phoenix Theater

Click for Events Calendar


Click Here for More Information on the BID

BID Committee Holiday Décor & Annual Assessment

Ever wonder how the seasonal decorations, art projects, and events in the downtown area are coordinated and funded? Much of it happens thanks to the annual BID assessments and volunteer efforts of business owners.

The annual BID assessment and yearly budget must be reviewed and approved by City

Council each year in a two-step process that includes a public hearing. The 2024 BID assessment items will be considered at City Council meetings on December 18 and early January.  

The BID is a volunteer-led committee promoting the economic growth and resilience of businesses through marketing and beautification while maintaining the unique and authentic character of the Business Improvement District.

Turning Basin Dock Replacements

The Turning Basin Dredging & Dock Restoration is a 3-phase project designed to improve river access for the community, improve access and docking amenities for visiting boaters, and increase safety via a new fire suppression system.

The third and final phase of the project has now begun - the Turning Basin Dock Restoration. Work is expected to be completed in January 2024.

Project Manager ~ Lucas Pereira

[email protected]

Click Here for Project Details

Free Transportation For the Holiday Season

Holiday Parking got you down? Leave your sleigh at home and take ours!

Petaluma Transit is offering FREE rides on Saturdays and Sundays from November 25 to December 31!

Make it fun for the family, and enjoy your walkable, friendly downtown!

Includes all routes. Visit their website for more information!


The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention, and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for the long-term improvement of our community and individual quality of life.

The SAFE Team are civilian first responders who will respond to & proactively address calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you need the SAFE Team’s services, you may reach them via:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.

  • Call 707.781.1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the city, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown!
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Find out how you can list your business and participate in the local eGift Card Program!

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