• Petaluma Black History Month Events
  • 2023 Petaluma Downtown Association Events - Applications Open!
  • Vote for 2023 Petaluma People's Choice Awards
  • Vote for 2023 Good Egg
  • Petaluma Arts Alive
  • The Salad Lab at i Leoni
  • Brooks Note Events
  • Mardi Gras at the Block
  • Barn Mixer for Rivertown Revival
  • Kapu Tiki Bar Now Open
  • Ivy's Hideout to Open in Former Location of Bryan's Comics
  • McNear's Saloon & Mystic Theatre Up For Sale
  • Mystic & Phoenix Events
  • Join the Petaluma General Plan Advisory Committee


  • Petaluma Celebrates Black History Month
  • FeBREWary with SMART
  • Shop Petaluma E-Gift Card
  • Sign Up for 2023 Petaluma Downtown Association Events
  • Petaluma's SAFE Team
  • Sign up for Emergency Alerts
Petaluma's Community Gift Card - If you are not already participating in the FREE Shop Petaluma eGift Card Program, click below to find out how you can list your business and participate!

Don't forget to add new incentives, end-of-summer sales, and holiday shopping to your account!

Visit the site to take advantage of over 40 discount offers from participating businesses.

Are you looking for the perfect gift? The Shop Petaluma Gift Card gives the gift of choice of over 135 participating locations to spend your gift card funds.

Applications for the 2023 Petaluma Downtown Association (PDA) events are live! Check the PDA website to apply for the Butter & Egg Days Parade and Festival, and Spring Antique Faire.
Art & Garden Festival and Fall Antique Faire applications are coming soon, sign up to be notified.


The Butter & Egg Days Parade and Festival will take place on Saturday, April 22.

The Spring Antique Faire will take place the following weekend on Sunday, April 30.

West African Drumming & Dance
Thursday, February 16, 6p & 7p

Children's Storytime at the Museum
Saturday, February 18, 11:30a - 2:30p

Art in Conversation: Black Resistance in Contemporary Art
Sunday, February 19, 1p - 3p

45th Annual Black History Program
Saturday, February 25, 5:30p

The Bay Area Brewers Guild has a calendar of North Bay brewery events. With dozens of craft breweries to choose from, you’ll want to stay and explore Marin and Sonoma counties.
SMART is your ticket to celebrating FeBREWary – a month-long craft brewery event featuring beer tastings, tours, tap takeovers, and special limited-edition releases of world-renowned craft beers that you won’t want to miss! 
SMART is a climate-friendly way to visit some of the best breweries in the North Bay. From a SMART station, you can walk to some taprooms, or take a quick Uber or Lyft to reach others.

The Petaluma People’s Choice Awards are a chance to recognize your favorite people, places, businesses, food & drink. Show your support for all of the great businesses and professionals that call Petaluma home by participating in Petaluma People's Choice.


Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations within walking distance of each other around Petaluma.

Thursday, February 16, 5p - 8p
Third Thursday of each month

Viral TikTok and Instagram influencer Darlene, creator of The Salad Lab, will host a demonstration style class at i Leoni. Darlene will prepare three of her most popular salads using local ingredients, and will pair the salads with local non-alcoholic beverages. Guests will get a basic lesson on how to use and care for wooden bowls while taking in new tips and tricks to keep salads inspiring and enjoyable.

Sunday, February 26, 12:30p - 2:45p

During the month of February treat your sweetheart to the ultimate experience at Brooks Note Winery. Sweetheart’s choice and enjoy a gift together!
All Month of February

Friday, February 17, 6:30p - 8p

Sunday, February 19, 1p - 3:30p

Let the good times roll at the 9th Annual Mardi Gras Party!
The King Street Giants will have you up and dancing with their infectious energy and second line groove, and you can nosh on the delicious Mardi Gras dinner by Zimi (jambalaya, red beans & rice, cornbread, collard greens, and more!)
All proceeds go toward the Petaluma Music Festival which funds music programs in all Petaluma area public schools.

Tuesday, February 21, 4p - 9p
The Block Petaluma

Calling all artists, musicians, makers, crafters, joyful spirits, party planners, and everyone who loves a good celebration!
The Rivertown Revival team will host a gathering to connect with the community, and discuss becoming part of the 2023 Rivertown Revival Festival, which will celebrate the Greatest Slough on Earth, the Petaluma River.
Rivertown Revival is a fundraiser for Friends of the Petaluma River and supports river stewardship, education, & community access.

Sunday, February 26, 4:30p - 5:30p
David Yearsley River Heritage Center

The GPAC meets on the third Thursday of each month with work anticipated to conclude in 2023 or early 2024.
For more info:
Join the Petaluma General Plan Advisory Committee
Help shape the future of Petaluma! The Petaluma City Council will select residents to fill current vacancies on the General Plan Advisory Committee (GPAC) to review and provide guidance on draft General Plan documents.

GPAC members represent the diversity of the Petaluma community and serve as advisors and project ambassadors to the community throughout the General Plan process.
Kapu Tiki Bar has opened on Keller Street in Petaluma.
Owner Michael Richardson is a longtime tiki bartender and co-author of “Liquid Vacation.”
Chef Mike Lutz will helm the kitchen, serving Hawaiian-inspired dishes.

Downtown Santa Rosa’s second-hand comic book and toy shop, The Batcave is opening a second location in Petaluma.
Ivy’s Hideout will open in the former location of Brian’s Comics at 1 Fourth St in March. Grand Opening Information will be available on

The owners of McNear’s Saloon & Dining House and the Mystic Theatre, neighboring downtown Petaluma favorites that have attracted locals and visitors for more than 30 years, have put the businesses up for sale as they look to retire.

The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention, and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for the long-term improvement of our community and individual quality of life.

The SAFE Team comprises civilian first responders who will respond to and proactively address calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you need the SAFE Team’s services, you can reach them in the following ways:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.

  • Call 707-781-1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.
Click HERE to download and print a list of Emergency Alert contacts to keep in your Go Bag.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the City, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown! was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Petaluma Downtown Association