• 2023 Petaluma Downtown Association Events - Applications Coming Soon
  • Fundraiser for Downtown Streets Team New Showers
  • Petaluma Business Improvement District (BID) 2023 Budget Approval
  • Petaluma Arts Alive
  • St Vincent de Paul High School Shred Event
  • Pho Sonoma's Lunar New Year Celebration
  • MJ Ward & Madilyn Mei at the Phoenix Theater
  • Petaluma Restaurants Featured in ‘Check, Please!’
  • Michelin's Best Sonoma County Restaurants under $40

  • Shop Petaluma E-Gift Card
  • VIBE Gallery Expressions Exhibit
  • Join Petaluma Advising Committee
  • Petaluma's SAFE Team
  • Sign up for Emergency Alerts
Petaluma's Community Gift Card - If you are not already participating in the FREE Shop Petaluma eGift Card Program, click below to find out how you can list your business and participate!

Don't forget to add new incentives, end-of-summer sales, and holiday shopping to your account!

Visit the site to take advantage of over 40 discount offers from participating businesses.

Are you looking for the perfect gift? The Shop Petaluma Gift Card gives the gift of choice of over 135 participating locations to spend your gift card funds.

Applications for the 2023 Petaluma Downtown Association (PDA) events will go live this month! Check the PDA website to apply for the Butter & Egg Days Parade and Festival, Spring Antique Faire, Art & Garden Festival, and Fall Antique Faire.


The Butter & Egg Days Parade and Festival will take place on Saturday, April 22.

The Spring Antique Faire will take place the following weekend on Sunday, April 30.
Purchase Award-winning wine from New Clairvaux Vineyards and support the Petaluma Downtown Streets Team's (DST) newest endeavor – THE SHOWERS. DST will receive 20% of all wine sales in support of providing safe, convenient, and dignified means for unhoused neighbors in our community to enjoy the fundamental experience of a hot shower and necessary items such as toiletries, towels, hygiene products, and more.

The fundraiser is open until January 15.

For more info about Petaluma DTS visit

For more info about the DST Showers visit

Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations within walking distance of each other around Petaluma.

Thursday, January 19 5p - 8p
Third Thursday of each month

St Vincent's High School will be hosting a shred event on Saturday, January 21. All donations ($20 requested) will benefit the SAFE & Sober Grad Night. Documents must be brought in paper bags, no plastic or boxes. Limit per donation is five paper shopping bags full of shredding material.
Volunteers are welcome!

Saturday, January 21, 9a - 12p
St Vincent's High School, 849 Keokuk St

Join Pho Sonoma in celebrating the start of the Lunar New Year with their fun, family friendly event! Lion dancers will be performing and prizes will handed out to dine-in customers.

Sunday, January 22, 4p - 8p
Pho Sonoma, Vietnamese Cuisine Petaluma Downtown Theatre Square 140 Second Street, Ste 120, Petaluma, CA

Sonoma County Teen musician and songwriter MJ Ward will be performing with Arizona-based Bedroom Pop sensation Madilyn Mei for one night at the Phoenix

Friday, January 27, 7:30p - 9:30p
Phoenix Theater, 201 Washington St

VIBE Gallery's newest exhibit features six dedicated Bay Area artists whose multi-media artwork is expressed with radiant colors, soulful portraits, and poignant moments in time and travels.

Exhibit Runs ~ January 3 - February 5

Artist Reception ~ January 21, 5p - 8p
VIBE Gallery, 1 Petaluma Blvd N
Live music by The Hot Clams!


The GPAC meets on the third Thursday of each month with work anticipated to conclude in 2023 or early 2024.
For more info:
To submit an application:
Join the Petaluma General Plan Advisory Committee
Help shape the future of Petaluma! The Petaluma City Council will select residents to fill current vacancies on the General Plan Advisory Committee (GPAC) to review and provide guidance on draft General Plan documents.

GPAC members represent the diversity of the Petaluma community and serve as advisors and project ambassadors to the community throughout the General Plan process.

Applications to be a member of the GPAC will close on January 15, 2023. GPAC members will be appointed February 6, 2023.
The 2023 BID assessment and yearly budget were reviewed and unanimously approved at the December 2022 Petaluma City Council and public hearing meetings.

Much of the seasonal decorations, art projects, and events in Petaluma's Downtown area are coordinated and funded thanks to the fees collected by and volunteer efforts of the Downtown Business Improvement District (BID). 
The James Beard- and Emmy Award-winning program “Check, Please!” hosted by Petaluma’s own Leslie Sbrocco will be showcase Street Social and Butcher Crown Roadhouse in their January 2023 episodes.

The Michelin guide, launched by French tire company Michelin in 1900, began awarding stars to fine dining establishments in 1926. In 1955 it introduced a second designation for restaurants deemed a good value by Michelin inspectors.

Eight Sonoma County restaurants received 2022 Bib Gourmands including
Petaluma's Stockhome restaurant.

The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention, and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for the long-term improvement of our community and individual quality of life.

The SAFE Team comprises civilian first responders who will respond to and proactively address calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you need the SAFE Team’s services, you can reach them in the following ways:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.

  • Call 707-781-1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.
Click HERE to download and print a list of Emergency Alert contacts to keep in your Go Bag.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the City, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown! was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Petaluma Downtown Association