• Butter & Egg Days Parade and Festival / Spring Antique Faire - Applications Now Open
  • Day of Service with Petaluma Bounty to Celebrate MLK Day
  • Petaluma Arts Alive
  • St Vincent de Paul Drive Thru Shred Event
  • Usher Gallery Artist Closing Reception - Michelle Carnes 'Cabaret'
  • AAUW Normalizing Safety: Gun Violence Prevention
  • Floathouse Petaluma Winter Memberships & Events
  • City Regains Control of Fairgrounds: Property Now Open for Community Programming
  • Petaluma General Plan Update
  • Petaluma River Park Foundation Acquires New Riverfront Property
  • Cinnabar Theater Moving to Petaluma Outlets





  • Shop Petaluma E-Gift Card
  • Downtown Petaluma Ghost Walks
  • New Year's Day ~ 1/1
  • Martin Luther King Day ~ 1/15
  • Live Music ~ Mystic Theatre, Big Easy, Phoenix Theater

Welcome New & Returning PDA Members!


Applications Open for 2024 Petaluma Downtown Association Events ~ Sign Up Today!

Applications for the 2024 Butter & Egg Days Parade and Festival / Spring Antique Faire are now available! Opportunities to participate include sponsorship, parade, food, vendor, beverage, and volunteering.


The Butter & Egg Days Parade and Festival will take place on Saturday, April 20

The Spring Antique Faire will take place the following weekend on Sunday, April 28

Day of Service with Petaluma Bounty to Celebrate MLK Day

Come down to the Bounty Community Farm for a Day of Service in honor of Martin Luther King Jr. Join Bounty Community Farm as they work on the farm while reflecting on MLK Jr's legacy and service. Feel free to stay the entire time or part of the time.

Monday, January 15, 10a-2p

Petaluma Bounty Community Farm

Click Here for More Info

Petaluma Arts Alive


Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations within walking distance of each other around Petaluma.

Thursday, January 18, 5p-8p

Third Thursday of each month

Full details and map ~ petalumadowntown.com/arts-alive-petaluma

St Vincent de Paul High School Drive Thru Shred Event

St Vincent's High School will be hosting a shred event on Saturday, January 20. All donations ($25 requested) will benefit the SAFE & Sober Grad Night. Documents must be brought in paper bags, no plastic or boxes. Limit per donation is five paper shopping bags full of shredding material.

Volunteers are welcome!

Saturday, January 20, 9a-12p

St Vincent's High School

Usher Gallery Artist Closing Reception - Michelle Carnes 'Cabaret'

Join Usher Gallery for the closing reception of their current exhibition - Cabaret: Oils by Michelle Carnes. Michelle's expressive figurative oil paintings are captivating and emotionally engaging. Live music by the fabulous Joyce Grant. Wine and refreshments will be served.

Stop in to Usher Gallery through January 21 to view the "Cabaret" exhibition.

Saturday, January 20, 5p-8p

Usher Gallery, 1 Petaluma Blvd N

Click Here for More Info

Ghost Walks Through Historic Downtown Petaluma

Join True tales of mysterious Petaluma; tragic fates, ghostly sightings, and dark crimes in a frontier town. The real dangers of everyday life in Victorian times. A host of ghosts tell stories that transcend time beyond the grave.

Dates: Jan 20, 21 ~ Feb 10, 11

Time: 3p-5p

Location: Starting outside Petaluma Museum ~ 20 Fourth St

Click Here for More Info & Tickets

Floathouse Petaluma Winter Memberships and Events

New for 2024, the Floathouse is offering Winter Memberships to further encourage year-round boating on Petaluma's longest park, the Petaluma River. Wintertime can have some of the best boating conditions of the year, so make this the season of boating! 

The Floathouse has the largest variety of people-powered watercraft in one place than any other rental center (11 solo watercraft); why not try them all this winter? Join the Win-Win Winter Challenge and win prizes and fitness swag from local businesses.

Check the Floathouse's website and social media channels for new and added activities and events when conditions look good.



The Big Easy

Click for Events Calendar

Mystic Theatre & Music Hall

Click for Events Calendar

Phoenix Theater

Click for Events Calendar


City Regains Control of Fairgrounds: Property Now Open for Community Programming

For the last 80 years, the Petaluma Fairgrounds have been leased to the 4th District Agricultural Association (4th DAA) for $1 per year. The lease expired December 31, 2023, at which time the property transitioned back to local control. 


Local management of the Fairgrounds means all the events Petalumans know and love will continue (including the annual fair and speedway races).


Residents will also enjoy greater access to the property in the form of parks and open spaces, facilities rentals for the community, bike and pedestrian paths, a farmers’ market, and more.


The City plans to engage with residents to explore new community programming, and are asking for the community's priorities for the property. The facilities and community spaces will be available to reserve for private activities and special events. 


Share your ideas, thoughts, and concerns on the survey HERE



Have an event or activity you’d like to hold at the Fairgrounds? 

Fill out the inquiry form HERE

Email: [email protected]g

Call: 707.778.4380



Petaluma General Plan Update

The City is in the process of developing an update to its General Plan. The General Plan serves as the guiding vision document and provides policies and implementation programs to achieve the City’s goals. The General Plan also establishes the City’s legal right to regulate Land Use.


Visit PlanPetaluma.org for a summary of the project's milestones in 2023, a look at the plans for 2024, and a review of the history of the project.


Petaluma River Park Foundation Has New Riverfront Property

The Petaluma River Park Foundation has purchased a 38-acre riverfront property adjacent to the parklands it already stewards.

Development of the property promises numerous benefits, including an expanded riverfront park and communal space; a safe, cross-town connection for pedestrians and bikers; and the possibility of affordable, transit-oriented housing.

Click Here to Read Full Story

Community members can submit ideas for the River Park by taking this online survey. The foundation invites people to sign up for its email list so they can stay tuned for opportunities to give input on the Petaluma River Park during upcoming public planning workshops.

Cinnabar Theater Moving to Petaluma Outlets

The award-winning Cinnabar Theater Company has announced it will move from the converted schoolhouse it has occupied since 1972 to the Petaluma Village Premium Outlets, with an anticipated opening of Fall 2025.

An 8,250sqft former retail space will be converted into a new modern and spacious 200-seat auditorium complex with a state-of-the-art lighting and sound system, increased parking capacity, and potential for growth.

Estimated renovations are $2.5 million.

Cinnabar will launch a major capital fundraising campaign at its annual Broadway Bash gala benefit in March.

Click Here to Read Full Story

The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention, and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for the long-term improvement of our community and individual quality of life.

The SAFE Team are civilian first responders who will respond to & proactively address calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you need the SAFE Team’s services, you may reach them via:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.

  • Call 707.781.1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the city, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown!
Become a PDA Member

ShopPetaluma.com was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Visit ShopPetaluma.com
Petaluma Downtown Association
Facebook  Twitter  Instagram