• 2023 Petaluma Downtown Association Events - Applications, Volunteer
  • 2023 Good Egg & Grand Marshal Announced
  • Floathouse Events
  • Petaluma Arts Alive
  • California Artisan Cheese Festival
  • Butter & Egg Days Opening Ceremonies & History Month
  • Butter & Egg Days Parade and Festival
  • Petaluma Spring Antique Faire
  • Petaluma's 2nd Annual Deviled Egg Competition
  • Petaluma Native Nicole Mann Returns from Historic Space Voyage
  • Serve on Sonoma's Fire Memorial Task Force
  • Petaluma's Pathway to Housing

  • Women's History Month
  • Sign Up for 2023 Petaluma Downtown Association Events
  • Shop Petaluma E-Gift Card
  • Petaluma's SAFE Team
  • Sign up for Emergency Alerts
  • Free Tax Preparation
  • Join the Petaluma General Plan Advisory Committee
  • Mystic & Phoenix Events
Welcome New PDA Members!

Petaluma's Community Gift Card - If you are not already participating in the FREE Shop Petaluma eGift Card Program, click below to find out how you can list your business and participate!

Don't forget to add new incentives, end-of-summer sales, and holiday shopping to your account!

Visit the site to take advantage of over 40 discount offers from participating businesses.

Are you looking for the perfect gift? The Shop Petaluma Gift Card gives the gift of choice of over 135 participating locations to spend your gift card funds.

The 2023 Butter & Egg Days Parade and Festival needs over 200 volunteers, sign up to join in the fun!
Groups of 10+ receive their logo on their event tshirts!


The Butter & Egg Days Parade and Festival will take place on Saturday, April 22.

The Spring Antique Faire will take place the following weekend on Sunday, April 30.
In 1980 the National Women’s History Alliance mobilized and convinced Congress of the need to acknowledge and celebrate women’s role in history, eventually leading to the official declaration of March as National Women’s History Month.

~ Official First Day of Spring, March 1 (astronomically speaking) or March 21 meteorologically speaking)?
~ What does Equanox mean? Are day and night equal this one day a year? Can an egg balance on it's end?

The annual Good Egg Award, presented to one or more locals with a strong connection to Petaluma and a dedicated track-record of promoting its rich identity, river town history, and varied, ever-shifting culture.
Chosen by past Good Egg nominees, this year’s honor goes to Mitch and Barbara Lind, whose community involvement and philanthropic efforts over the last 52 years are legendary. A true legacy company, Lind Marine has provided dredge, barge, and tug services throughout the San Francisco Bay and Delta for well over 100 years.

Each year, a Grand Marshal is selected to lead the Butter & Egg Days Parade. This year, in keeping with the parade’s home-related theme, the Grand Marshals will be volunteers and staff of Petaluma’s Rebuilding Together nonprofit who have created and renovated homes for Petaluma seniors, disabled persons, and families for the past 25 years.

SUP with Shirley
Saturday, March 25, 10a - 12p

Kayak Clinics with Kristine
Friday, March 24. 2p - 4p
Saturday, March 25, 1p - 3p

Boating Club Demo Days: Lokahi Outrigger Canoe Center
Saturday, March 25, 1p - 2p

The 17th Annual California Artisan Cheese Festival. With its first return to being a full three-day weekend event since pre-pandemic days, the event will highlight many Petaluma-area producers.
Festivities include a plethora of tour options around Sonoma and Marin (and Sacramento) counties, as well as seminars and tastings.

Friday, March 24 - Sunday, March 26

Petaluma businesses and artists are encouraged to participate in Petaluma's monthly Arts Alive events!

Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at around Petaluma.

Third Thursday of each month

Join us as we Kick-off History Week, and Butter and Egg Days!
The Petaluma Downtown Association invites you to join us at the Petaluma Historical Museum on Saturday, April 15 to applaud and thank Petaluma's newest Good Eggs, cheer on the Grand Marshal, and kick off Petaluma's History Week, and start our countdown to the Butter & Egg Days Parade!

Saturday, April 15, 12p - 1p
Petaluma Historical Museum, 20 4th Street
Generously Sponsored by Ghilotti Construction Company 
The 2023 parade highlights 40 years of tradition in Petaluma and is an opportunity to celebrate our community, our history, and our great sense of fun! are celebrating the Ruby Jubilee Anniversary and the theme “There’s no Place Like Home”with artistic visions from the Land of OZ, Ruby Slippers, our amazing Earth (as it’s also EARTH DAY), and what makes Petaluma such a special Hometown. 

The Festival is a feast for the entire family offering a wide variety of foods, crafts, arts, “kid areas,” and so much more all spread over four city blocks.

Saturday, April 22, 10a - 5p
Free Admission - Come join the fun and celebrate all things Petaluma!
Visit for sponsorship opportunities, volunteering, Cutest Little Chick Contest, Cow Chip Contest, and other ways to participate.
Barber Cellars & Barber Lee Spirits are hosting the 2nd Annual Deviled Egg Competition!
There will be various categories for professional and amateur egg-enthusiasts to try their hand at. All registration fees, egg sale proceeds, as well as a portion of drink and bottle sales will be donated to Petaluma People Services Center.

Sunday, April 23, 11a - 3p
$25 entry fee, free to attend

Amid the beautiful historic buildings, one-of-a-kind stores, and an incredible array of restaurants and cafes, guests can find an incomparable selection of affordable antiques from over 200 dealers as Historic Downtown Petaluma transforms into an antique marketplace. The Petaluma Antique Faire offers a variety of estate jewelry, linens, furniture, art, kitchenware, vintage décor, books, and all kinds of unusual collectibles.

Sunday, April 30, 8a - 4p
Free Admission

Nicole Mann, a Petaluma native who in October became the first Native American woman to launch into space, has returned to Earth.
Mann, who commanded the spacecraft, and her crew of three astronauts, made their return trip from the International Space Station. She had spent 157 days on the space station, where she and other astronauts conducted hundreds of experiments while orbiting Earth at 15,000 mph.

United Way of the Wine Country’s FREE tax support has helped local families get back $80M in tax refunds.

~ FREE for households earning $70k or less
~ FREE support by IRS certified tax preparers
~ FREE in-person or drop-off tax preparation

The GPAC meets on the third Thursday of each month with work anticipated to conclude in 2023 or early 2024.
For More Info ~
Join the Petaluma General Plan Advisory Committee
Help shape the future of Petaluma! The Petaluma City Council will select residents to fill current vacancies on the General Plan Advisory Committee (GPAC) to review and provide guidance on draft General Plan documents.

GPAC members represent the diversity of the Petaluma community and serve as advisors and project ambassadors to the community throughout the General Plan process.
Serve on Sonoma County's Fire Memorial Task Force
Sonoma County Board of Supervisors approved a plan to create and install a commemorative artwork recognizing the lives of those who perished in the 2017 wildfire complex. Creative Sonoma, a division of the Economic Development Board, will facilitate the project on the County’s behalf.

The project will be overseen by a Fire Memorial Task Force in conjunction with Creative Sonoma, a division of the County’s Economic Development Board. The Task Force will finalize the project work plan, oversee the development of community engagement activities and artist Requests for Proposals, and select the finalist(s). The Task Force will consist of approximately 7 members reflecting a broad cross-section of stakeholders, including representatives of families who lost loved ones in the fires, first responders, artists, and arts workers, and will be drawn from across the County.

Interested community members are asked to apply via the link below by April 3.

More Info & Task Force Responsibilities ~
Like most cities across the country, some members of our Petaluma community experience homelessness. There are complex reasons that lead to loss of housing and the City of Petaluma is committed to helping our most vulnerable in their time of need and protecting our community.

Click HERE to view the City's "Strategic Plan to End Homelessness."

The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention, and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for the long-term improvement of our community and individual quality of life.

The SAFE Team comprises civilian first responders who will respond to and proactively address calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you need the SAFE Team’s services, you can reach them in the following ways:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.

  • Call 707-781-1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the City, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown! was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Petaluma Downtown Association