• Shop Petaluma E-Gift Card
  • Polly Klaas Community Theater Reopening
  • Petaluma Veterans Day Parade & Flyover
  • Petaluma Arts Alive
  • Holiday Food Fair
  • Santa's Riverboat Arrival
  • Small Business Saturday
  • Merchant Holiday Open House & Kentucky Street Marketplace
  • Petaluma Floathouse Opening
  • Petaluma General Plan - Business Survey
  • Kentucky Street Rainbow Crosswalk
  • Swim Center Mural
  • Petaluma's SAFE Team
  • Sign up for Emergency Alerts

  • Holiday Open House & Marketplace - Dec 3

  • Lighted Boat Parade - Dec 10
Petaluma's Community Gift Card - If you are not already participating in the FREE Shop Petaluma eGift Card Program, click below to find out how you can list your business and participate!

Don't forget to add new incentives, end-of-summer sales, and holiday shopping to your account!

Visit the site to take advantage of over 40 discount offers from participating businesses.

Are you looking for the perfect gift? The Shop Petaluma Gift Card gives the gift of choice of over 135 participating locations to spend your gift card funds.
The Polly Klaas Community Theater, which has been closed for more than two decades, is springing back to life this weekend with a grand reopening celebration.

The newly refurbished theater, a 110-year-old church building located on Western Avenue, will hold two shows on Saturday, November 5, as part of its long-awaited grand reopening.

A lineup of local performers will be featured including the Casa Grande High School chorus, the O’Brien Center of the Arts dance group, Alchemia, and Ella Wen, Sonoma County’s youth poet laureate.

Saturday, November 5,
Shows at 2p and 7p
Tickets - $10

The 2022 Veterans Day Parade theme "Korean War Veterans, You Are Not Forgotten" will honor and recognize all Korean War Veterans.

If you are a Korean War Veteran or know one, visit the link below to join in on this this historic day!

Friday, November 11, 1p


Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations within walking distance of each other around Petaluma.

Thursday, November 17, 5p - 8p
Third Thursday of each month

Shop local and stock your holidays the right way! The 6th Annual Holiday Food Fair creates a one of a kind shopping experience with over 30 local artisans participating in this unique indoor farmer's market. Don't miss out on your opportunity to purchase directly from local artisans this holiday season.

Tickets and time reservation required for this FREE event, sign up below!

Tuesday, November 22, 4p-7p
Free to attend with reservation

Santa and Mrs Claus are coming to town on November 26, the Saturday after Thanksgiving!

When Santa arrives in Petaluma, he leaves his sleigh at home. Instead, he and Mrs. Claus sail up the Petaluma River on a Lind Marine tugboat and dock at River Plaza Shopping Center on E Washington to the cheers of excited children!

Don’t let the fun stop there! Keep the festivities going by making the short walk to historic downtown Petaluma for Shop Small special offers and activities.
Saturday, November 26
Santa's Riverboat Arrival - River Plaza Shopping Center, 11:30a-1:30p
Small Business Saturday - Downtown Petaluma, All Day

Kicking off the holiday season in Petaluma, Kentucky Street will host a Holiday Marketplace ~ showcasing local vendors including handmade pottery, knitted items, honey, and more. Live entertainment, music, and Santa & Mrs Claus may even stop by!

Downtown stores will be welcoming patrons with holiday cheer, tasty goodies, and great festive deals for the Holiday Open House!

Saturday, December 3, 11a-5p

At long, long last, The Floathouse has reopened!

Fall / Winter can offer some of the best boating weather of the year in Sonoma County. Take a peek at their new online reservation system, and get ready to enjoy the Petaluma River!

The schedule for Fall / Winter will be 10am - 5 pm daily.

Petaluma’s General Plan defines the City’s long-term land use and economic development strategy, including how the City supports doing business in Petaluma. The City of Petaluma is in the process of updating the General Plan and is asking for input from the business community.

Share your perspective via the Petaluma General Plan Update Business Survey and enter into a raffle for one of four $25 Shop Petaluma gift cards.

Visit for more information

Survey in English:

Survey in Spanish:

Survey is available until Nov 16
Kentucky Street has been enlivened with a colorful rainbow flag spanning the crosswalk in the center of the block.

The community art project, unanimously approved by Petaluma City Council, was spearheaded and completed by local nonprofit group Amor Para Todos (APT) with funding from donations.

Muralists MJ Lindo and Joshua Lawyer of the nonprofit organization The Mural Project, co-created an eye-catching new mural that wraps its way around a large portion of the iconic Petaluma Swim Center on Washington Street.

The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for long-term improvement of our community and individual quality of life.

The SAFE Team is made up of civilian first responders who will respond to, and proactively address, calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you are in need of the SAFE Team’s services you can reach them in the following ways:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, or paramedics, or a combination of both.

  • Call 707-781-1234 – You will reach a directory where you can choose to speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.
Click HERE to download and print a list of Emergency Alert contacts to keep in your Go Bag.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the City, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown! was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Petaluma Downtown Association