• Petaluma West Side Stories
  • Veterans Day Parade
  • Petaluma Arts Alive
  • Holiday Food Fair
  • Santa's Riverboat Arrival
  • Small Business Saturday
  • Sign Up for Petaluma Downtown Holiday Marketplace & Merchant Open House
  • Downtown Holiday Passport
  • Petaluma Woman's Club November Events
  • Barber Cellars' New Cheese Shop
  • Stellina Alimentari Italian Specialty Food & Bottle Shop Now Open
  • Turning Basin Dock Replacement
  • Petaluma North SMART Station Groundbreaking



  • Shop Petaluma E-Gift Card
  • Native American Heritage Month
  • Día de Muertos ~ 11/1, 11/2
  • Daylight Savings Ends ~ 11/5
  • Veterans Day ~ 11/11
  • Thanksgiving ~ 11/23
  • Live Music ~ Mystic Theatre, Big Easy, Phoenix Theater

Welcome New & Returning PDA Members!


Looking for the perfect gift? The Shop Petaluma Gift Card gives the gift of choice of over 120 participating locations to spend gift card funds, while supporting shopping local!

Visit the site to take advantage of a myriad of discount offers from participating businesses.

Click Here for More Info

Petaluma West Side Stories - November: The Bright Side

West Side Stories Petaluma believes that everyone has a story. Their goal? To give those stories a forum. After producing successful shows where stand-up comedians told their stories, former comic turned storyteller, Dave Pokorny sought to accommodate all those people who asked, “When can I tell my story?” And to encourage those people who doubted they had a story worth telling. ​

Next Event - Wednesday, November 8

Polly Klaas Community Theater

Click Here for More Info, Tickets, and Monthly Winners

2023 Veterans Day Parade

This year the Parade Theme "Salute to Iraq & Afghanistan Veterans" will honor and recognize all Iraq & Afghanistan Veterans.

If you are an Iraq or Afghanistan Veteran or know one please let them know and consider marching on this historic day!

Saturday, November 11, 12p-3p

Downtown Petaluma

Click Here for More Info

Petaluma Arts Alive


Join us in celebrating the final Arts Alive Event for 2023, which will take place as a community mixer! The multi-site Arts Alive events will resume in January 2024.

This mixer, organized by long-time Arts Alive host Life On Earth Art, will bring together hosts and participants to celebrate the great work that has been done to further Arts Alive's mission of ‘promoting and connecting Petaluma’s vibrant arts community.'

Organizers are currently seeking sponsors to help support the event. Any interest or correspondence for Arts Alive events can be submitted through the Arts Alive website or email heartmaking@lifeonearthart.org.

Thursday, November 16, 5p-8p

Life on Earth Art (133 Copeland St)


Holiday Food Fair

Shop local and stock your holidays the right way! The 7th Annual Holiday Food Fair creates a one of a kind shopping experience with over 30 local artisans participating in this unique indoor farmer's market. Don't miss out on the opportunity to purchase directly from local artisans this holiday season. Santa will be on site for photos!

Tuesday, November 21, 3:30p-7:30p

FREE to attend with reservation

Click Here for More Info and Make Your Free Reservation

Petaluma Turkey Trot

Have a healthy, family-friendly, and fun start to your Thanksgiving day at the 16th Annual Petaluma Turkey Trot for a four-mile running (or walking) course through trails at Ellis Creek. There is no registration fee, but everyone is welcome to donate to the Redwood Empire Food Bank during registration. The course starts and ends at 3900 Lakeville Hwy.

Thursday, November 23, 8:30a-12p

3900 Lakeville Hwy

FREE to attend with reservation

Click Here for Info and Registration

Santa's Riverboat Arrival & Small Business Saturday

Santa and Mrs. Claus are coming to town on November 25, the Saturday after Thanksgiving!

When Santa arrives in Petaluma, he leaves his sleigh at home. Instead, he and Mrs. Claus sail up the Petaluma River on a Lind Marine tugboat, arrive in the Turning Basin, cross the Balshaw Bridge, and stop in the River Plaza Shopping Center for pictures and activities!

Don’t let the fun stop there! Keep the festivities going by making the short walk to historic downtown Petaluma for Shop Small special offers and specials.

Saturday, November 25

Santa's Riverboat Arrival - River Plaza Shopping Center, 11:30a-1:30p

Small Business Saturday - Downtown Petaluma, All Day

Click Here for More Info

Petaluma Downtown Holiday Passport

The Petaluma Downtown Business Improvement District invites you to have some holiday fun this holiday season with the Downtown Holiday Passport! A great way to get your holiday shopping done and and win great prizes!


Here's how it works:

1. Starting November 25, pick up a Passport at the Petaluma Visitor's Center (210 Lakeville St), any participating Downtown business, or download a printable passport via the link below.

2. Visit participating businesses from November 25 to January 7 to receive special discounts, and get your visit marked off on your passport!


3. Once you have 5 or more marks, drop off the passport and be entered to win over $900 in Shop Petaluma Gift Cards and more!

November 25, 2023 - January 7, 2024

Downtown Petaluma

Click Here for More Info

Petaluma Woman's Club November Events

The Petaluma Women's Club will host a variety of events this November including ~

Join PWC for an afternoon luncheon, an evening dinner event, help fund young girls going to college, or attend one of their fantastic Speaker Series presentations.

Speaker Series and Fundraisers are open to the public. 

All PWC member lunch and dinner events are interesting, educational, entertaining, and fun. Come visit and get social with the PWC!

Visit petalumawomensclub.com for More Information

Petaluma Downtown Holiday Marketplace & Merchant Open House

Kicking off the holiday season in Petaluma, Kentucky Street will host a Holiday Marketplace ~ showcasing local vendors including handmade pottery, knitted items, honey, and more. Live entertainment, music, and Santa & Mrs. Claus may even stop by!

Downtown stores will be welcoming patrons with holiday cheer, tasty goodies, and great festive deals for the Holiday Open House!

Saturday, December 2, 11a-5p

Downtown Petaluma

Click Here for More Info and Apps

Downtown BID Businesses and Handmade Artisans are welcome to participate!


The Big Easy

Click for Events Calendar

Mystic Theatre & Music Hall

Click for Events Calendar

Phoenix Theater

Click for Events Calendar


Barber Cellars New Cheese Shop

The owners of downtown Petaluma’s first tasting room, Barber Cellars, have reimagined their space to now include a longtime dream of theirs: the Petaluma Cheese Shop.

This is great news for anyone who loves quality imported and local cheese and wine, and certainly brings back delicious memories of when Barber used to regularly offer incredible grilled cheese sandwiches on their regular menu, as well as special cheese events.

Click Here to Read the Article


Stellina Alimentari Now Open

Stellina Pronto owners have opened an Italian inspired deli, market, and bottle shop called Stellina Alimentari.

As a take on a classic Italian specialty food and bottle shop ('alimentari'), Stellina Alimentari offers house-made sandwiches, antipasti, salads and charcuterie plates, pantry items from their favorite Italian and local producers, as well as wine and beer to enjoy in their inviting seating area. They offer pantry items from their favorite Italian and local producers.

Stellina Alimentari 

160 Petaluma Blvd N

Turning Basin Dock Replacements

The Turning Basin Dredging & Dock Restoration is a 3-phase project designed to improve river access for the community, improve access and docking amenities for visiting boaters, and increase safety via a new fire suppression system.

The third and final phase of the project has now begun - the Turning Basin Dock Restoration. Work is expected to be completed in January 2024.

Project Manager ~ Lucas Pereira


Click Here for Project Details

Petaluma North SMART Station Groundbreaking

SMART and the City of Petaluma invite you to the Groundbreaking of the Petaluma North Station.

The long-awaited second station will feature vehicle and bicycle parking, & electric vehicle charging stations. The project also includes construction of a 3-mile segment of the SMART Pathway, part of the Great Redwood Trail. The pathway will provide a link between Downtown Petaluma and Main Street Penngrove, enhancing bicycle and pedestrian connectivity. The project will also support 131 new affordable housing units adjacent to the station.


Construction of the station and pathway will commence in November 2023 with an expected completion date in late 2024.


Parking will be available at the site, enter from Corona Road. The site of the groundbreaking is a dirt and gravel lot. Wear comfortable shoes for walking on an unpaved surface

Thursday, November 9, 12 pm - 2 pm

320 Corona Rd

The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention, and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for the long-term improvement of our community and individual quality of life.

The SAFE Team are civilian first responders who will respond to & proactively address calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you need the SAFE Team’s services, you may reach them via:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.

  • Call 707.781.1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the city, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown!
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ShopPetaluma.com was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Visit ShopPetaluma.com
Petaluma Downtown Association
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