- Santa's Riverboat Arrival
- Small Business Saturday
- Holiday Hen Hunt
- Petaluma Arts Alive
- Veterans Day Parade
- Holiday Food Fair
- Petaluma Arts Alive
- Petaluma Turkey Trot
- Gingerbread House Competition
- New Downtown Businesses
- Petaluma ReLeaf Program
- LumaGo 1 Year Review
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| | WELCOME NEW AND RETURNING PDA MEMBERS! | | |
Looking for the perfect gift? The Shop Petaluma Gift Card gives the gift of choice of over 100 participating locations to spend gift card funds, while supporting shopping local! Click below to take advantage of an array of deals from participating businesses.
Shop Petaluma Gift Card & Discounts
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Santa's Riverboat Arrival &
Small Business Saturday
Santa and Mrs. Claus are coming to town on November 29, the Saturday after Thanksgiving!
When Santa arrives in Petaluma, he leaves his sleigh at home. Instead, he and Mrs. Claus sail up the Petaluma River on a Lind Marine tugboat, arrive in the Turning Basin, cross the Balshaw Bridge, and stop in the River Plaza Shopping Center for pictures and activities!
Don’t let the fun stop there! Keep the festivities going by making the short walk to historic downtown Petaluma for Shop Small special offers and specials.
Saturday, November 29
Santa's Riverboat Arrival - River Plaza Shopping Center, 11:30a-1:30p
Small Business Saturday - Downtown Petaluma, All Day
Click Here for Map & Info
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1st Annual Holiday Hen Hunt
Kick off the holidays with Downtown Petaluma’s Holiday Hen Hunt, a festive scavenger hunt for holiday‑themed hens hidden in local shops & restaurants. Chances to win a $200 Shop Petaluma gift card and more!
Maps available after Nov 29 at Santa’s Riverboat Arrival, Petaluma Visitors Center (210 Lakeville St), participating merchants, and online (link below).
No purchase necessary, winners announced Jan 5.
November 29, 2025 - January 4, 2026
Downtown Petaluma
Click Here for Map & Info
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2025 Veterans Day Parade
This year the Parade Theme is "Salute to Military Women". The annual Veterans’ Day Parade begins at 1p. Before and after the parade, musical performances and special acknowledgments will take place at the gazebo located in Walnut Park.
Tuesday, November 11, 12p-3p
Downtown Petaluma
Click Here for Info
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Petaluma Arts Alive
PETALUMA’S SIGNATURE ARTS EVENT
Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations around Petaluma.
Thursday, November 20, 5p-8p
Third Thursday of each month
Downtown Petaluma
Click Here for Participating Locations
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Holiday Food Fair
Shop local and stock your holidays the right way! The 9th Annual Holiday Food Fair creates a one of a kind shopping experience with over 30 local artisans in a unique indoor farmer's market. Don't miss out on the opportunity to purchase directly from local artisans!
Free entry ~ tickets and reservations required. Ticket is automatic entry into raffle. Proceeds go to local charity Petaluma People's Services.
Sunday, November 23, 2p-6:30p
Hall of the Above, 199 PBN
Click Here for Info & FREE Tickets
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Petaluma Turkey Trot
Have a healthy, family-friendly, and fun start to your Thanksgiving day at the 18th Annual Petaluma Turkey Trot for a 5k or 5m running (or walking) course through trails at Ellis Creek. No registration fee, but all are welcome to donate to the Redwood Empire Food Bank during registration.
Thursday, November 27, 8:30a-12p
Ellis Creek Pond Loop, 3958 Cypress Dr
Click Here for Info & Registration
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Gingerbread House Showcase & Competition
Come experience one of Petaluma’s favorite holiday traditions. Spectacularly crafted gingerbread houses will be on display in the beautiful Goldman Ballroom at Hotel Petaluma.
Entries open! Categories for Youth, Teen, Adult, Business / Organization, Petaluma Proud. Awards in each category and community vote for the People’s Choice award. Winners announced on the final day of the showcase, Sunday, November 30.
Fri, November 28 - Sun, November 30, 10a-8p
Awards Presentation - Sun, November 30, 12p
Hotel Petaluma, 33 Washington St
Click Here for Info & Guidelines
Click Here to Sign Up
| | ART & MUSIC AROUND DOWNTOWN | | |
EXHIBITIONS, SHOWCASES, SHOPS, STUDIOS, GALLERIES
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VENUES, BARS, RESTAURANTS,
BREWERIES, WINERIES
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Art Play Cafe
A new gathering spot for families is officially open in downtown Petaluma. The Art Play Cafe, founded by local moms Kate Greenspan and Elena Kaljian, celebrated its grand opening on Saturday in the former Roaring Donkey location on Kentucky St.
The cafe is largely funded largely by local investors committed to making a community-focused creative space. Local coffee, pastries, sandwiches, and a retail corner for art supplies are available. The Art Play Cafe plans to host birthday parties, after-school art classes, and community events.
Click Here for Info
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Sonoma Portworks Becomes Portworks Wine Lounge by Heringer Estates
Heringer Estates Family Vineyards & Winery, has acquired Sonoma Portworks. The under-the-radar tasting room at Petaluma's Foundry Wharf now pours table wines from Heringer Estates in Clarksburg.
Click Here for Article
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Petaluma ReLeaf Program
ReLeaf and the City of Petaluma plan to add over 400 California native shade trees in parks, open spaces, and along our streets.
Trees will be planted by volunteers who want to make a positive impact on our town. The best time to plant trees was 20 years ago but the next best time is now.
Volunteers Needed! Help create a more beautiful and comfortable town. A wonderful way to spend time with friends and community members who also love trees.
Click Here for Info & Volunteer Signup
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LumaGo 1 Year Review
Launched in September 2024, LumaGo is Petaluma’s free, on-demand rideshare program -- which has quickly become a community favorite for flexible, affordable rides across town and helping reduce traffic and emissions.
Since the pilot began, there have been 200+ service requests to expand LumaGo to East Petaluma, Petaluma North SMART Station, SRJC campus, & expanded hours.
City Council will discuss continuing LumaGo into the next fiscal year. In the meantime, Council has directed staff to explore cost-saving measures to allow Petaluma Transit to continue or expand the LumaGo service.
Click Here for Full Report
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The Petaluma Downtown Association (PDA) works in partnership with its members, the city, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.
Take an active part in creating a vibrant downtown by becoming a PDA member!
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Petaluma Downtown Association
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