• Shop Petaluma E-Gift Card
  • Final Historical Walking Tours of Petaluma for 2022
  • Applications Open for Veterans Day Parade
  • Petaluma Election Forums
  • Petaluma Pride Festival
  • Petaluma West Side Stories
  • Clo Cow Half Marathon
  • Petaluma Arts Alive
  • Local Pumpkin Patches
  • D Street Bridge & Dock Closures
  • Petaluma Parklets Here to Stay
  • Historic Sonoma County Restaurants
  • Expanded SMART Train Schedule
  • Sign up for Emergency Alerts

  • Veterans Day Parade - Nov 11
  • Santa's Riverboat Arrival - Nov 26
  • Holiday Open House & Marketplace - Dec 3
  • Lighted Boat Parade - Dec 10
Petaluma's Community Gift Card - If you are not already participating in the FREE Shop Petaluma eGift Card Program, click below to find out how you can list your business and participate!

Don't forget to add new incentives, end-of-summer sales, and holiday shopping to your account!

Visit the site to take advantage of over 40 discount offers from participating businesses.

Are you looking for the perfect gift? The Shop Petaluma Gift Card gives the gift of choice of over 135 participating locations to spend your gift card funds.
Join costumed docents dressed in period attire as they guide you through the historic downtown Petaluma business and residential districts. You’ll be informed by their historical knowledge and entertained by their characters’ stories. Tours are FREE to the public and occur most Saturdays between May and October. Meet on the steps of the museum at 10:30a to embark on your trip back through time.

Saturdays through October, 10:30a
Petaluma Historical Museum
Free - Donations Appreciated

Applications are open for those intending to participate in Petaluma’s 2022 Veterans Day Parade on Friday, November 11 at 1p.

As this year’s parade theme is “Korean War Veterans, You Are Not Forgotten,” Petaluma will welcome, honor, and recognize all Korean War Veterans.

Petaluma’s mayoral candidates will share their individual visions for the future of the City in an election forum on October 6 at Hotel Petaluma.

On October 11, the City’s council candidates will share their thoughts on how to improve Petaluma at the Santa Rosa Junior College.

Thursday, October 6, 5:30p
Hotel Petaluma

Tuesday, October 11, 5:30p
Santa Rosa Junior College

Join in the celebration this weekend for the first-ever Petaluma Pride Festival!

The day will be filled with family-friendly activities at the Petaluma Farmer's Market, Walnut Park, and Putnam Plaza. The festivities will continue at the Big Easy After Party for some 21+ fun!

Saturday, October 8

West Side Stories Petaluma believes that everyone has a story. Their goal? To give those stories a forum. After producing successful shows where stand-up comedians told their stories, former comic turned storyteller, Dave Pokorny sought to accommodate all those people who asked, “When can I tell my story?” And to encourage those people who doubted they had a story worth telling.

Wednesday, October 5

After a two year break, the 10th running of the Clo Cow Half Marathon is back! 10K & 5K will take place. The cowbells will be ringing, chocolate milk flowing, and cows mooing!

Sunday, October 16, 7:30a-12p
Downtown Petaluma


Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations within walking distance of each other around Petaluma.

Thursday, October 20, 5p - 8p
Third Thursday of each month

For the past 50 years, the City of Petaluma has leased the 55-acre Fairgrounds property to the 4th District Agricultural Association – which operates the Sonoma-Marin Fair – allowing them to determine the Fairground property uses. The City’s lease of the Fairgrounds will expire December 31, 2023.

The City of Petaluma is committed to broad and inclusive public engagement as it establishes a vision for the future of the property. The discussion about next steps will continue at a special City Council Meeting.

Monday, October 24, time TBD
City Council

A time of Bats and Broomsticks, Blood and Bugs - and of course, Downtown Petaluma’s safe “Trick or Treat Trail” with the downtown Merchants!
Parents - gather your little ghosts, goblins, monsters, Harry Potters, witches on broomsticks and princesses, and join the participating downtown merchants for the Annual Trick or Treat Trail this Halloween!

Over 50 businesses will be handing out Halloween candy to costumed children.
Come and celebrate a safe and spooktacular time in our wonderful downtown!

Monday, October 31, 3p-5:30p
Downtown Petaluma

Fall has arrived! Here's a guide to this year's local pumpkin patches.

With huge pumpkin fields to pick from, rustic ambience, and plenty of attractions like a hay mazes, games, tractor rides, inflatables, and farm animals, these are ideal destinations to put on the family fun list!

A Message from the City of Petaluma ~
Our community benefited from the Petaluma River dredging project in 2020. Now it’s time for the next phase – dredging the Turning Basin and renovating City docks and trails on the north end of the Basin.   
The Turning Basin dredging will take place October 3 - 18, 2022.

Petaluma is planning to extend its program allowing downtown restaurants to use parklets for outdoor dining.

Plans for a permanent program will be developed with community input, so business owners and will have input during the process.

In the restaurant business, it’s saying something to make it through the first year and rare to last more than 10. But in Sonoma County, there are more than a dozen restaurants that have survived well past their 30th year and a handful which have outlasted generations of diners, stretching back more than a century.

Sonoma-Marin Area Rail Transit (SMART) has expanded midday and afternoon service between Santa Rosa and Larkspur.

The addition of two midday trips on weekdays aligns with the Petaluma City School District’s new schedule, better serves Larkspur area employees, and improves connectivity to the Golden Gate ferry.

Three weekend trains have also been changed to better align with the schedule of the Golden Gate ferry at Larkspur, facilitating the use of public transit for weekend leisure trips.

The new schedule is the product of many months of extensive outreach through listening sessions, online surveys, and customer input.

Visit for more info and SMART Train schedule
A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.
Click HERE to download and print a list of Emergency Alert contacts to keep in your Go Bag.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the City, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown! was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Petaluma Downtown Association