• Sign Up for Petaluma Downtown Holiday Marketplace & Merchant Open House
  • Applications Open for Veterans Day Parade
  • Petaluma Pride Festival
  • Petaluma West Side Stories
  • Clo Cow Half Marathon
  • Petaluma Arts Alive
  • Petaluma Woman's Club Blood Drive
  • Local Pumpkin Patches
  • Halloween Trick or Treat Trail
  • Vibe Gallery Closing
  • Amy's Kitchen Headquarters Opens in Downtown
  • Kentucky Street Sidewalk and Crosswalk Improvements
  • Huru Arrives at Petaluma River Park
  • City Climate Action Plan ~ Open House
  • Caulfield Bridge Crosstown Connector


  • Indigenous Peoples Day & Columbus Day ~ 10/9
  • Petaluma Pride ~ 10/13-10/15
  • Hispanic Heritage Month ~ 9/15-10/15
  • Halloween ~ 10/31
  • Historic Walking Tours
  • Live Music ~ Mystic Theatre, Big Easy, Phoenix Theater

Welcome New & Returning PDA Members!


Petaluma Downtown Holiday Marketplace & Merchant Open House

Kicking off the holiday season in Petaluma, Kentucky Street will host a Holiday Marketplace ~ showcasing local vendors including handmade pottery, knitted items, honey, and more. Live entertainment, music, and Santa & Mrs. Claus may even stop by!

Downtown stores will be welcoming patrons with holiday cheer, tasty goodies, and great festive deals for the Holiday Open House!

Saturday, December 2, 11a-5p

Downtown Petaluma

Click Here for More Info and Apps

Downtown BID Businesses and Handmade Artisans are welcome to participate!

Participate in 2023 Veterans Day

Applications are open for participating in Petaluma’s 2023 Veterans Day Parade.

This year the Parade Theme "Salute to Iraq & Afghanistan Veterans" will honor and recognize all Iraq & Afghanistan Veterans.

If you are an Iraq or Afghanistan Veteran or know one please let them know and consider marching on this historic day!

Saturday, November 11, 12p-3p

Downtown Petaluma

Click Here for More Info and App

Petaluma Pride Festival

Join in the celebration at the 2nd annual Petaluma Pride Festival!

The weekend will be filled with family-friendly activities and pride march at the Petaluma Farmer's Market, Walnut Park, Putnam Plaza, and Sunday Brunch at the River Front Cafe! For the 21+ crowd fun festivities include the kickoff dance party on Friday at Flying Cloud Ranch, drag & burlesque show at The Big Easy!

October 13-15

Downtown Petaluma

Click Here for More Info and Event Schedule

Petaluma West Side Stories - October: Late

West Side Stories Petaluma believes that everyone has a story. Their goal? To give those stories a forum. After producing successful shows where stand-up comedians told their stories, former comic turned storyteller, Dave Pokorny sought to accommodate all those people who asked, “When can I tell my story?” And to encourage those people who doubted they had a story worth telling. ​

Next Event - Wednesday, October 11

Polly Klaas Community Theater

Click Here for More Info, Tickets, and Monthly Winners

Clo Cow Half Marathon

The 11th running of the Clo Cow Half Marathon, 10K & 5K is set to return to Historic Downtown Petaluma. The beautiful half marathon course will take you through rural Sonoma County farm country, over rolling hills where you'll be cheered on by sheep, horses, and of course our beloved Moo-Cows!

Sunday, October 15, 7:30a-12p

Downtown Petaluma

Visit for More Info

Petaluma Arts Alive


Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations within walking distance of each other around Petaluma.

Thursday, October 19, 5p-8p

Third Thursday of each month from 5-8 pm

Full details and map ~

Blood Drive at the Petaluma Woman's Club

Because of you, life doesn’t stop.

Many blood drives have been canceled so your individual donations matter now more than ever.

The Petaluma Women's Club will host the Vitalant Bloodmobile on October 31 at their 518 B Street location.

Tuesday, October 31, 10a-2:30p

Petaluma Women's Club


for more information

To make an appointment, visit and enter blood

drive code: PWC

Or call 877.258.4825

Petaluma's Trick or Treat Trail

A time of Bats and Broomsticks, Blood and Bugs - and of course, Downtown Petaluma’s safe “Trick or Treat Trail” with the downtown Merchants!


Parents - gather your little ghosts, goblins, monsters, Harry Potters, witches on broomsticks and princesses, and join the participating downtown merchants for the Annual Trick or Treat Trail this Halloween!

Over 50 businesses will be handing out Halloween candy to costumed children.


Come and celebrate a safe and spooktacular time in our wonderful downtown!

Tuesday, October 31, 3p-5:30p

Downtown Petaluma

Click Here for More Info & Map

Historical Walking Tours throughout Downtown Petaluma

Join costumed docents dressed in period attire as they guide you through the historic downtown Petaluma business and residential districts. You’ll be informed by their historical knowledge and entertained by their characters’ stories. Tours are FREE to the public and occur most Saturdays between May and October. Meet on the steps of the museum at 10:30a to embark on your trip back through time.

Saturdays, October 7, 14, 21, 10:30a

Petaluma Historical Museum

Free - Donations Appreciated

Click Here for More Info & Tickets

2023 Local Pumpkin Patches

Fall has arrived! Here's a guide to this year's local pumpkin patches.

With huge pumpkin fields to pick from, rustic ambience, and plenty of attractions like a hay mazes, games, tractor rides, inflatables, and farm animals, these are ideal destinations to put on the family fun list!

Click Here for More Info


The Big Easy

Click for Events Calendar

Mystic Theatre & Music Hall

Click for Events Calendar

Phoenix Theater

Click for Events Calendar


Vibe Gallery Closing

Vibe Gallery will be closing its doors October 28. VIBE has been a passion project intended to create a space celebrating artists and handmade creations, and bring in a diverse selection of arts and entertainment into the community.

Stay in touch with them through social to see their next creative endeavors.

In the meantime, everything including displays will be on sale! Check their website for new business hours and blowout discounts.

Click Here for More Information

Amy's Kitchen Headquarters Opens in Downtown

The new headquarters of Amy’s Kitchen has opened in downtown Petaluma at 109 Kentucky Street.

The building was renovated to allow for a collaborative space, featuring large meeting rooms, a modern kitchen at the center, and a mezzanine with dozens of tables and workstations.

Amy’s Kitchen, which employs more than 2,600 people, will host up to 80 employees daily at the downtown HQ.

Future plans are to connect with the community by hosting cooking classes and other open events.

Kentucky Street Sidewalk and Crosswalk Improvements

Safety and accessibility improvements will be made to the sidewalk ramps around the crosswalk on Kentucky Street between Western Avenue and Washington Street during October.

City experts are also working with the local organization Amor Para Todos to update the paint on the Pride Crosswalk. Painting will be completed once updates to the sidewalks are completed and weather permits.

Sidewalk Updates: October 9 - 19

Crosswalk Painting: TBD

Questions or concerns, contact ~

Ken Eichstaedt


Huru Arrives at Petaluma River Park

Come out and say “hello” to Huru, the newest sculpture in Petaluma! Huru is a 38-foot-tall, wind-activated sculpture on long-term loan from the McKegney family to Petaluma River Park.

Huru, its artist Mark di Suvero, and the River Park.

Petaluma River Park

Click Here for More Info

Petaluma Climate Action Plan ~ Open House

Join in the community open house to learn more about the Blueprint for Carbon Neutrality ~ the City of Petaluma’s Climate Action Plan ~ before it is presented to the Climate Action Commission.

Food trucks and childcare will be available, provided in partnership with Cool Petaluma.

Thursday, October 12, 4:30p - 6p

Petaluma City Hall (Before the Climate Action Commission Meeting)

Caulfield Bridge Crosstown Connector

The Caulfield Bridge Crosstown Connector Project will create a new 500-foot moveable bridge (like the D Street bridge) over the Petaluma River connecting East and West Petaluma via Caulfield Ln to Petaluma Blvd S. 


This bridge will provide a safe, convenient route for people walking, bicycling, and driving across town and will help to reduce traffic congestion on existing crosstown connectors.


Attend the Open House on October 17 to:

~ Learn more about the project

~ Share input on the bridge design

~ Weigh in on overall look and feel (materials, colors, shapes, art)

~ Discuss amenities and bicycle / pedestrian accommodations

~ Discuss accessibility components (benches, lighting, bike lanes) 

Tuesday, October 17, 6p - 8p

Petaluma Community Center, 320 N McDowell Blvd

For more info and to RSVP ~

The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention, and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for the long-term improvement of our community and individual quality of life.

The SAFE Team are civilian first responders who will respond to & proactively address calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you need the SAFE Team’s services, you may reach them via:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.

  • Call 707.781.1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the city, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown!
Become a PDA Member was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Petaluma Downtown Association
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