PDA MONTHLY NEWSLETTER

OCTOBER 2024

IN THIS ISSUE
  • Petaluma Downtown Trick or Treat Trail
  • Petaluma Retail Happy Hour
  • Petaluma Arts Alive
  • El Día de Los Muertos Celebrations
  • Oktoberfest at Hermann Son's Lodge, Brewsters
  • Fall Vinyl Sale & Wine Tasting at Avinage
  • Community Festival ~ What’s Your Story, Petaluma?
  • 25th Annual Cemetery Walk
  • Local Pumpkin Patches
  • Veterans Parade Application
  • Dedication Bench for Petaluma Pete
  • Grand Opening ~ Hall of the Above Event Space
  • Volpi's Restaurant 100th Anniversary
CLICK HERE FOR CALENDAR OF PDA EVENTS
CLICK HERE FOR CALENDAR OF VISIT PETALUMA EVENTS

HOLIDAYS / MONTH

LONG EVENTS

  • Hispanic Heritage Month ~ 9/15 - 10/15
  • Indigenous Peoples Day & Columbus Day ~ 10/14
  • Halloween ~ 10/31
  • Downtown Petaluma Historic Walking Tours
  • Live Music ~ Mystic Theatre, Big Easy, Phoenix Theater


Welcome New & Returning PDA Members!

Welcome New PVP Team Member!

Ann Hutchinson

Marketing & Communications Manager

UPCOMING EVENTS

Petaluma Arts Alive

PETALUMA’S SIGNATURE ARTS EVENT



Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations within walking distance of each other around Petaluma.


Thursday, October 17, 5p-8p

Third Thursday of each month

Downtown Petaluma


Details & participating locations ~ petalumadowntown.com/arts-alive-petaluma

~ ARTS ALIVE NOW FEATURING ~

Petaluma Retail Happy Hour

Get ready for an exciting new addition to our vibrant downtown scene!

 

Retail Happy Hour will include:

  • Extended store hours for shopping
  • Exclusive deals and discounts at participating businesses
  • A perfect blend with the established Arts Alive events and exhibitions
  • Fresh opportunities to discover unique products from local shops

 

Thursday, October 17, 5p-8p

Third Thursday of each month, Oct-Dec

Downtown Petaluma


Details & participating locations ~ petalumadowntown.com/retail-happy-hour

El Día de Los Muertos Petaluma

Join in the 2024 Día de los Muertos “Poesía del Recuerdo / Poetry of Remembrance” celebration. Guests are invited to share, in any language, a brief poem or remembrance of a departed loved one. Those who wish to honor the memory of someone are encouraged to bring a photo or an item that reminds them of their loved one to place on a community altar.


Celebrations for Petaluma's Día de los Muertos will be held during October and November, and will feature community altars, bilingual storytelling, sugar skull workshops, music, dance, & a procession with giant puppets.


Saturday, October 12, 11a-3p

Petaluma Historical Library & Museum ~ 20 4th St

Free


Click Here for More Info

FALL VINYL SALE & WINE TASTING AT AVINAGE - A WINE SHOP

Calling all cratediggers! Join Avinage and their favorite North Bay record vendors for their annual record sale. Now you will have a one-stop shop for vinyl AND wine! Come by and look for deep cuts, rarities, or just some fun music to spin at your place. There will be hundreds of records to flip through, a live DJ, and free wine tasting all day!


Saturday, October 12, 11a-3p

Avinage - A Wine Shop - 15 Petaluma Blvd N


AvinageWines.com

Halloween Costume & Decoration Swap

Drop off gently used adult and child size Halloween costumes & Fall / Halloween decorations at Refill Mercantile during open hours. Get 1 ticket for each item to come back this Sunday, 10/13, to choose the items you’d like to take home!

Only clean, gently used costumes. No holes or stains. Home decorations must be in good condition, not broken.

This event is hosted by Refill Mercantile, open hours are Wed-Mon, 11a-6p.


Email hello@refillmerc.com with any questions. Free and open to the public, part of the North Bay Zero Waste Week!


Sunday, October 13, 10a-4p

Refill Mercantile - Inside the Mill, 6 Petaluma Blvd N, Ste A11)


Click Here for More Info

25th Annual Cemetery Walk

The Petaluma Historical Library & Museum invite you to join the Petalumans of Yesteryear for a guided graveside tour featuring some of the most notable and interesting residents of early Petaluma. You'll hear colorful stories about life (and death) in our town's early days, directly from our costumed living history docents. The tour begins at the Cypress Hill Memorial Park office parking lot and concludes inside the Cypress Hill columbarium. Please note: Do not contact the cemetery regarding this tour. Contact the Petaluma Historical Library & Museum with any questions at 707.778.4398.


Saturday, October 19, 10:30a & 11a

Petaluma Historical Library & Museum


Click Here for Tickets

What's Your Story, Petaluma? - A Community Festival

A day of fun for all ages! Explore Petaluma’s storied past and enjoy entertainment and activities throughout the day, including Petaluma trivia, storytelling, food and drink, a family history station, music, crafts, and more. Also check out the the Museum's new exhibition, Telling Stories of Mexican California: Real Life & Myth Making, and make a flower for the annual display of altars created by El Día De Los Muertos Petaluma. Schedule of activities available below on their website. Event is free with reservation.


Sunday, October 20, 10a-4p

Petaluma Historical Library & Museum ~ 20 4th St

Free - Please Reserve


Click Here for Full Schedule & Reservations

Witches & Wizards on the Water

Join the Floathouse for a spook-tacular celebration on the river at their annual community paddle event: Witches & Wizards on The Water! Whether you're a ghoul, goblin, witch, wizard, river monster, or just a fan of all things creepy and crawly, this is the place for you. There will be a costume contests with prizes, and riverside businesses & organizations handing out a variety of goodies along the Trick or Treat Water Trail.


Bring your own (people-powered) boats and paddle boards, or choose from a the Floathouse's variety of rentals.


Saturday, October 26, 11a-3p

The Floathouse Petaluma


Click Here for More Info & Reservations

2024 Local Pumpkin Patches

Fall has arrived! Here's a guide to this year's local pumpkin patches.


With huge pumpkin fields to pick from, rustic ambience, and plenty of attractions like a hay mazes, games, tractor rides, inflatables, and farm animals, check out these ideal destinations to put on the family fun list!


Click Here for More Info

Historic Walking Tours through Downtown Petaluma

Join costumed docents dressed in period attire as they guide you through historic downtown Petaluma business and residential districts. Embark on a trip back through time as the docents share their historical knowledge and entertaining characters’ stories.


Tours are FREE to the public and occur most Saturdays through October. Meet on the steps of the museum at 10:30a.


Weekends through October, 10:30a

Petaluma Historical Museum

Free - Donations Appreciated



Click Here for Dates & More Info

Participate in 2024 Veterans Day

Applications are open for Petaluma’s 2024 Veterans Day Parade.

This year the Parade Theme is "Salute to Coast Guard".

The annual Veterans’ Day Parade begins at 1p. Before and after the parade, musical performances and special acknowledgments will take place at the gazebo located in Walnut Park.


Monday, November 11, 12p-3p

Downtown Petaluma


Click Here for More Info & App

2024 Holiday Events ~ Date Updates!


Theatre Square Tree Lighting

Friday, December 6


Lighted Boat Parade

Saturday, December 7


Downtown Holiday Market & Shopping Stroll

Saturday, December 14


LIVE MUSIC AROUND DOWNTOWN

The Big Easy


Click for Events Calendar

Mystic Theatre & Music Hall


Click for Events Calendar

Phoenix Theater


Click for Events Calendar

PETALUMA NEWS & SERVICES

Petaluma Pete Bench Dedication


In gratitude for his years of service to the community, the Petaluma Downtown Association & Mayor Kevin McDonnell will dedicate a public bench to Petaluma Pete—aka John Maher— at the intersection of Petaluma Blvd and Water St, outside Jupiter Foods.


Click Here for Article

Hall of the Above Event Space - Grand Opening

The new tenants of the Sonoma County National Bank building, Daniel Castor of Castor Architecture & wife Jennifer Jerde of Elixir Design, are are thrilled to announce the opening of their new venture: Hall of the Above. 


Previously vacant for many years, the Bank had become a shadow of the magnificent “Palace of Commerce” that opened almost 100 years ago. A variety of Code issues and costs associated with correcting them had discouraged a long line of potential tenants. As a result of their work, the building capacity has grown from 49 people to a new maximum occupancy of 250.


Hall of the Above will be Petaluma’s newest event venue, in one of its oldest and grandest spaces. The building will be available for short term rentals or longer engagements.


HalloftheAbove.com

Volpi's Restaurant to Celebrate 100 Years in Petaluma

A family-run operation for almost a century, Volpi’s in Petaluma has served a number of roles — grocery, speakeasy, press club headquarters, delicatessen, bar and restaurant — cementing itself as one of the city’s most reliable fixtures.


Click Here for Article

PETALUMA PEOPLE SERVICES CENTER

S.A.F.E. PROGRAM

Specialized Assistance For Everyone

 

The SAFE Team (Specialized Assistance for Everyone) are civilian first responders who will respond to & proactively address calls for service that would unnecessarily burden law enforcement, emergency medical services, and health care providers. If you need the SAFE Team’s services, you may reach them via:


  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.


  • Call 707.781.1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.


SIGN UP FOR EMERGENCY ALERTS

 

A message from the County of Sonoma: 

 

Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.


Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.

 

Click Here for More Info

Join the

PDA

The Petaluma Downtown Association works in partnership with its members, the city, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.


Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown! 

Become a PDA Member

Spend locally with the gift of a Shop Petaluma gift card this holiday season! Petaluma has many of your favorite retailers, restaurants, services and entertainment in one place. Use the Shop Petaluma gift card at all participating locations in the city — there is truly something for everyone!

Shop Petaluma Gift 
Petaluma Downtown Association
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