• Shop Petaluma E-Gift Card
  • Petaluma Arts Alive
  • Historical Walking Tours
  • Fall Petaluma River Cleanup
  • Free Shred-It Event
  • Fall Antique Faire
  • West Side Stories Petaluma
  • COTS Raffle
  • River Arch by David Best
  • Exciting New Restaurants and Bars Coming to Petaluma
  • Celebrate Latinx Heritage Month~!
  • Petaluma Minimum Wage Increase 2023
  • Kenilworth Park Renovation Survey
  • Sign up for Emergency Alerts
Petaluma's Community Gift Card - If you are not already participating in the FREE Shop Petaluma eGift Card Program, click below to find out how you can list your business and participate!

Don't forget to add new incentives, end-of-summer sales, and holiday shopping to your account!

Visit the site to take advantage of over 40 discount offers from participating businesses.

Are you looking for the perfect gift? The Shop Petaluma Gift Card gives the gift of choice of over 135 participating locations to spend your gift card funds.

Petaluma Arts Alive - Third Thursdays

Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations within walking distance of each other around Petaluma.

Thursday, September 15, 5p - 8p
Third Thursday of each month

Join costumed docents dressed in period attire as they guide you through the historic downtown Petaluma business and residential districts. You’ll be informed by their historical knowledge and entertained by their characters’ stories. Tours are FREE to the public and occur most Saturdays between May and October. Meet on the steps of the museum at 10:30a to embark on your trip back through time.

Saturdays through October, 10:30a
Petaluma Historical Museum
Free - Donations Appreciated

Join Friends for our annual Fall Petaluma River Cleanup where you’ll join with thousands of people across the state participating in California Coastal Cleanup Day. Be a part of the solution – help stop pollution in our inland waterways!

Saturday, September 17
Steamer Landing Park

For more info and to register, visit
A free shredding event put on by Margaret Schrock Real Estate Team.

Saturday, September 17, 10a-1p
159 H St

Click Here for more info and to RSVP
"The Bay Area's Premier Antique Center", Historic Downtown Petaluma will transform into an antique marketplace. Amid the beautiful historic buildings, one-of-a-kind stores, an incredible array of restaurants and cafes, guests can find an incomparable selection of affordable antiques from over 200 dealers.

The show has a variety of estate jewelry, linens, furniture, art, kitchenware, vintage décor, books, and all kinds of unusual collectibles to suit everyone's budget.

Sunday, September 25
Free Admission

Visit Antique Faire Petaluma Downtown for info and application
West Side Stories Petaluma believes that everyone has a story. Their goal? To give those stories a forum. After producing successful shows where stand-up comedians told their stories, former comic turned storyteller, Dave Pokorny sought to accommodate all those people who asked, “When can I tell my story?” And to encourage those people who doubted they had a story worth telling.

Next Event - Wednesday, October 5

Century 21 Bundesen, along with donations from a few of the participating restaurants, is covering all expenses so that 100% of raffle sales will benefit COTS, a local nonprofit that assists people in their transition from homelessness to a permanent home. Their mission is to end homelessness in Sonoma County.

Tickets on sale through October 12 at Century 21 Epic Petaluma & Bundesen Property Management.

Drawing on Oct 13

For more info, visit 
Celebrate Latinx Heritage Month

September 15 - October 15
Please join us in honoring the Latinx members of our community as we acknowledge the many contributions, achievements, histories, and cultures of Latinx Americans. We encourage you to enjoy, learn about, and support Latinx culture now and throughout the year.

After five years of work, countless meetings, thousands of hours of design and construction — plus a few delays caused by the pandemic — Petaluma artist David Best has unveiled his newest sculpture, River Arch.

Downtown Petaluma is already hopping with great places to eat and drink, and even more venues are set to welcome guests this fall and beyond.

bid oPEN
Sonoma County Economic Development Board is hosting “Stabilize Your Business in Uncertain Times”, a free hybrid workshop for business owners to learn ways to be prepared for the unexpected. The workshop is taking place Monday, September 19 from 12p - 1p at the Advanced Energy Center. The address is 741 4th Street, Santa Rosa. 
In this workshop, business owners will learn tactics to better situate themselves for unexpected occurrences such as fire, recession, or whatever else may come their way.
Learn how to: Restructure business debt -  Build a rapport with commercial
landlords - Keep up to date with federal programs and county grants and Take the first steps towards creating your business disaster resiliency plan.
Starting January 1, 2023, the hourly minimum wage for all employees working within the Petaluma city limits will be $17.06. The 2023 wage reflects a 7.6% cost of living increase on the 2022 wage, based on the Bay Area Consumer Price Index for Urban Wage Earners and Clerical Workers (CPI-W). The annual CPI increase aligns with the State (July – June) using the prior year’s Bay Area CPI-W.
Click here for more information about the City’s minimum wage ordinance, to download posters, and for answers to related questions.

The City of Petaluma is requesting the community's input on their plans to rehabilitate Kenilworth Park, which is located just outside the Sonoma-Marin Fairgrounds, adjacent to the Petaluma Regional Library and Kenilworth Recreation Center.  
Kenilworth is the largest community park serving the mid-town area and is in need of overall site improvements to better serve the community’s growing needs. 

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.
Click HERE to download and print a list of Emergency Alert contacts to keep in your Go Bag.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the city, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown! was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Petaluma Downtown Association