• Petaluma Wildlife Museum Drive Through BBQ Fundraiser
  • Petaluma River Beer Festival
  • Black Knight Vineyard Harvest Party
  • Petaluma West Side Stories
  • Petaluma Woman's Club Treat Yourself Retreat
  • PEF's Taste of the Town Restaurant Raffle Fundraiser and BASH
  • Petaluma BID Committee Meeting
  • Petaluma Woman's Club Speaker Series - Astronaut Nicole Mann
  • Petaluma Arts Alive
  • Petaluma Fall River Cleanup
  • Polly Klaas Community Theater & Maui Strong Fundraiser
  • Emergency Preparedness Fair
  • Petaluma Fall Antique Faire
  • Oli Gallery - New Art Gallery Downtown
  • Wine Country Furniture Moves to Downtown


  • Labor Day ~ 9/4
  • Hispanic Heritage Month ~ 9/15 - 10/15
  • Rosh Hashanah ~ 9/15
  • Yom Kippur ~ 9/24
  • First Day of Autumn ~ 9/23
  • Historic Walking Tours
  • Live Music ~ Mystic Theatre, The Big Easy, Phoenix Theater, Petaluma Theatre District Summer Music Series

Welcome New & Returning PDA Members!


Petaluma River Craft Beer Festival

The annual Petaluma River Craft Beer Festival, presented by the Petaluma Area Chamber of Commerce and Rotary Club of Petaluma Valley, is back!

Sip local beers, taste local food creations, and listen to live music ... all included in the price of admission!

Saturday, September 9, 1p - 5p

Visit for tickets and more info

Black Knight Vineyard's Harvest Party

Black Knight Vineyard invites you to help welcome the 2023 harvest! Join in the celebration at Black Knight Vineyard on Saturday, September 9. Music, food, ample bubbles, and flowing wine with a rare chance to visit their vineyard property - they look forward to welcoming you!

To note ~ this is a working farm with uneven terrain and strong Sonoma Coast temperature changes. Please plan your shoes and clothing accordingly.

Saturday, September 9, 4p-7p

4889 Grange Rd

Click Here for Tickets

Petaluma West Side Stories - September: A Really Tough Decision

West Side Stories Petaluma believes that everyone has a story. Their goal? To give those stories a forum. After producing successful shows where stand-up comedians told their stories, former comic turned storyteller, Dave Pokorny sought to accommodate all those people who asked, “When can I tell my story?” And to encourage those people who doubted they had a story worth telling. ​

Next Event - Wednesday, September 13

Polly Klaas Community Theater

Click Here for More Info, Tickets, and Monthly Winners

Taste of the Town PEF Restaurant Raffle is back! PEF coordinates this raffle to support local eateries and raise much needed funds benefiting local students and schools. Three prizes will be awarded: $1,000, $500, and $250 each offering a variety of local restaurant gift cards. Call 707.778.4632 to purchase tickets.
On Saturday, September 16, PEF will host another legendary night benefiting the mission of PEF supporting all 12,000+ students attending the 36 TK-12 public, not-for-profit, and charter schools in the Petaluma area.

PEF, which does not receive any public or government funding, is committed to ensuring that vital resources are available to all Petaluma schools. The Foundation raises funds for the annual grant program from individuals, business partnerships, and foundations. Since the Foundation was launched in 1982, it has awarded $8,926,580 in funding to schools and students through the annual PEF Impact Grant and PEF Scholarship programs.

Raffle: Now through Saturday, September 16

Purchase Tickets ~ 707.778.4632

Winner announced at BASH ~ need not be present

BASH: Saturday, September 16, 5:30p-11p

Gambonini Family Ranch

Visit for info and tickets

Click Here For More Information on the BID

BID Committee Meeting

Tuesday, September 19, 2023 


Sugo Trattoria Restaurant

5 Petaluma Blvd

The BID is a volunteer-led committee promoting the economic growth and resilience of businesses through marketing and beautification while maintaining the unique and authentic character of the Business Improvement District.

The annual BID assessment fee is paid by all businesses within the boundaries of the Downtown District. The money is collected by Mungle & Associates in accordance with the BID City Ordinance and is then administered by the Downtown Association to spend on behalf of Downtown. The BID advisory committee was created to prioritize the expenditure and priorities of BID funds. All members of the Business Improvement District are welcome to attend these monthly meetings. 

Petaluma Arts Alive


Live music, theatre, dance, storytelling, film, poetry, artist demonstrations, and more at participating locations within walking distance of each other around Petaluma.

Thursday, September 21, 5p - 8p

Third Thursday of each month from 5-8 pm

Full details and map ~

Petaluma Fall River Cleanup

Help keep the Petaluma River Clean! Join Friends on Saturday, September 23, for their annual Fall Petaluma River Cleanup.

Gather at Steamer Landing Park in the morning for supplies, safety talk, and site assignment.

Coffee and refreshments will be provided in the morning, and a BBQ with a raffle and live music in the afternoon!

Saturday, September 23, 5p - 8p

Steamer Landing Park

Click Here for More Info and to Register

Polly Klaas Community Theater & Maui Strong Fundraiser

Polly Klaas Community Theater is hosting the first annual fundraiser for their Theater and will be donating half of all proceeds from the silent auction to the Maui Strong Fund benefiting fire victims of Maui.

Everyone is invited to an evening celebrating community and showing support while enjoying remarkable performances. Experience traditional Hulu Dancing by Kumu Shawna Alapa’i and listen to beautiful music by Faith Ako.

This fundraiser will benefit performing arts in our community and the Maui Strong Fund.

Saturday, September 23, 4p - 7p

Click Here for More Info and Tickets

Emergency Preparedness Fair

The 11th Annual Petaluma Emergency Preparedness Fair will be held on Sunday, September 24 in Walnut Park. The free event will help inform Petaluma residents on how to be prepared in the case of earthquake, fire, hazardous materials spill, or other major disaster.

The fair organizer, Scouts BSA Troop 9 Petaluma is looking for assistance from experts to help provide demonstrations, information sessions, and helpful handouts regarding various aspects of emergency preparedness.

Sunday, September 24, 11a-3p

Free Admission

Click Here for More Info

Fall Antique Faire

"The Bay Area's Premier Antique Center," Historic Downtown Petaluma will transform into an antique marketplace. Amid the beautiful historic buildings, one-of-a-kind stores, an incredible array of restaurants and cafes, guests can find an incomparable selection of affordable antiques from over 200 dealers.

The show has a variety of estate jewelry, linens, furniture, art, kitchenware, vintage décor, books, and all kinds of unusual collectibles to suit everyone's budget.

Sunday, September 25

Free Admission

Visit Antique Faire Petaluma Downtown for info

Historical Walking Tours throughout Downtown Petaluma

Join costumed docents dressed in period attire as they guide you through the historic downtown Petaluma business and residential districts. You’ll be informed by their historical knowledge and entertained by their characters’ stories. Tours are FREE to the public and occur most Saturdays between May and October. Meet on the steps of the museum at 10:30a to embark on your trip back through time.

Saturdays, September 2, 9, 16, 23, 30, 10:30a

Petaluma Historical Museum

Free - Donations Appreciated

Click Here for More Information


The Big Easy

Click for Events Calendar

Mystic Theatre & Music Hall

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Petaluma Theatre District

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Phoenix Theater

Click for Events Calendar


Celebrate Hispanic Heritage Month


Please join us in honoring our Hispanic community members as we acknowledge the many contributions, achievements, histories, and cultures of Hispanic people. We encourage you to enjoy, learn about, and support Hispanic culture now and throughout the year.

September 15 - October 15

Click for City Resource Links

Downtown Gallery Gets New Name, Owners, Artists

Oil Gallery has taken over the gallery space in Petaluma’s 153-year-old architectural icon Steiger building.

The gallery’s new managing artists, Rohnert Park’s Beverly Haley and Guerneville’s Donavan, are doing everything they can to make a visit to Oli a fun experience, with something unexpected around every corner showcasing a diverse array of work from dozens of talented Bay Area artists.

Recognizing downtown Petaluma’s after-dinner crowd is an art-friendly audience, the gallery hours are structured to capture some of the pedestrian traffic in the evenings.

Click here to read full story

Über Optics Named America’s Finest Optical Retailer for 2023

Local optical retail business Über Optics has been awarded the national prize of America's Best Optical Retail for 2023 and were showcased on the cover of Invision Magazine, a highly regarded nationwide optical magazine.

Invision magazine highlights independent optical boutiques that also sell independently owned eyewear and artistic handmade frames

Click here to read full story

Wine Country Furniture Moves to Downtown Petaluma

Wine Country Fine Furniture has moved to 326 Petaluma Blvd N.

Petaluma Mayor Kevin McDonnell helped kick off the grand opening weekend and oversaw the ribbon cutting opening ceremony.

Store owners Jack and Bonnie Rasmussen officially kicking off five days of celebratory events.

Throughout the weekend, there will be raffles of furniture, exposed gear clocks, and lumber pillows.

Click here to read full story

The City of Petaluma partnered with Petaluma People Services Center to bring our community the SAFE (Specialized Assistance for Everyone) Program in July of 2021. The goal of the SAFE team is to address crisis response, prevention, and intervention for our most vulnerable community members experiencing mental health issues, substance abuse issues, and homelessness. This mobile crisis response team approach provides more efficient and successful outcomes for crisis response, intervention, and treatment for the long-term improvement of our community and individual quality of life.

The SAFE Team are civilian first responders who will respond to & proactively address calls for service that have traditionally (and unnecessarily) burdened law enforcement, emergency medical services, and health care providers.

If you need the SAFE Team’s services, you may reach them via:

  • Call 911 – An emergency dispatcher will answer and determine if your situation requires the SAFE team, first responders such as police, fire, paramedics, or a combination of both.

  • Call 707.781.1234 – You will reach a directory where you can speak with a 911 operator or a non-emergency staff member to help.

A message from the County of Sonoma: 
Want to find out about wildfires, floods, power shutoffs, and other emergencies as quickly as possible? The best way is to register with the emergency alert notification systems used by the City of Petaluma (Nixle), the County of Sonoma, and PG&E.

Be sure to register yourself and anyone else in your family (kids, elderly parents, etc) who would benefit from emergency notifications.

Join the PDA
The Petaluma Downtown Association works in partnership with its members, the city, and the business community to protect Petaluma's historic character, sustain economic vitality, and promote a dynamic and welcoming downtown.

Click the button below to find out more about the benefits of becoming a member - take an active part in creating a vibrant downtown!
Become a PDA Member was created to help promote the colorful collection of shops, restaurants, and service providers of Petaluma.

Find out how you can list your business and participate in the local eGift Card Program!

Petaluma Downtown Association
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