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Since July 2022, the PDDG creative team has worked closely with Western Illinois Works on a wide range of marketing tasks, including communications strategy and planning, website design, social media management, digital advertising, and collateral design.
Most recently, we launched a youth-focused public outreach campaign around the theme “I’m Gen You!” The campaign seeks to connect with youth and young adults throughout a nine-county region in Western Illinois to encourage them to seek out workforce development services provided by Western Illinois Works and its service partners. “I’m Gen You!” plays upon the connection to youth and the younger generation. Within the first two months of launching, the campaign produced exceptional results, more than 200% above our initial projections.
In addition to the “I’m Gen You!” campaign, we also launched a regional job seeker outreach campaign to educate adults in Western Illinois about available workforce development services. The theme “Workforce Can Help!” was deployed, accompanied by a social media, print collateral, digital advertising, and billboard campaign. Similar to the youth campaign, the adult outreach campaign has also already exceeded our initial estimates for reach and engagement.
Both campaigns will run through June 30, and we’re excited to see the final results!
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