PDDG Design Notes – November 2024

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November is here, and while everyone else is obsessing over turkey temperatures and pie recipes, we’re cooking up something even more satisfying—great design to spice up your season. Think of it this way: your marketing materials are the Thanksgiving table, and design is the centerpiece. Whether it’s a show-stopping graphic or a perfectly balanced color palette, great design ties everything together—no weird Jell-O salad required.

This month, we’re serving up marketing concepts as inviting as your coziest flannel and crafting visuals that pop (but not like the button on your jeans). So, grab a fork, dig in, and savor the creativity.

Remember, great design isn’t just about looking good—it’s the secret ingredient that keeps your clients and customers coming back for seconds.

TOURISM

The Town of Gilbert, a valued longtime client partner of PDDG, recently enlisted our creative team to develop some fun, inviting graphics to support a fall season “Harvest in the Heritage District” campaign.

We developed a customized website landing page and illustrated a unique placement for Heritage District restaurants to distribute to families while dining in local establishments.

This fall campaign is just on the many seasonal and ongoing tourism-focused marketing programs we support throughout the year.

Click here to visit the website.

TRANSPORTATION

For more than 45 years, the California Department of Transportation (Caltrans) has been a valued PDDG client partner. Caltrans manages the largest and most complex transportation system in the U.S. From statewide highway worker safety campaigns to annual reports, toll bridge marketing, and interactive learning modules, our team has developed a diverse mix of educational and outreach materials that have reached millions of people in California and across the U.S.

For the second year in a row, our team was enlisted to develop and implement Caltrans’ annual Excellence in Partnering Awards Ceremony. This event recognizes the top transportation construction projects from across the state that exemplify partnering, teamwork, and honest and open communication. For 2024, a total of 18 projects were awarded silver or gold recognition, three of which received Best in Class designation. The construction projects were awarded in three categories: less than $10M, $10M-$50M, and greater than $50M.

Working closely with our Caltrans counterpart, we developed a detailed scope and work plan to guide the successful completion of numerous deliverables. Over several months, our creative team developed the ceremony graphics and logo; designed, copyedited, and produced the awards program, certificates, and project posters; and designed and facilitated the fabrication of award trophies and t-shirts. We also developed a comprehensive projects overview video and a professionally produced ceremony video.

FINANCIAL SERVICES

Since 2011, Richardson & Company has trusted the PDDG Team with their website design and development needs. Founded in 1991 and located in Sacramento, Richardson & Company has consistently ranked among the largest CPA firms operating in the Sacramento area.

We developed Richardson & Company’s very first website in 2011, fully refreshed the site in 2021, and have provided ongoing support and maintenance the entire time.

Click here to visit the current website.

NOTEWORTHY

PDDG Embraces Remote Work and Expands

Since 2010, PDDG has been an early adopter of the many benefits of remote work and virtual offices. For the past 14 years, our agency has grown and evolved by encouraging our team to “work from anywhere.” Although our global headquarters have always been based in Sacramento, we have embraced our amazing team being spread across the United States, including throughout California, as well as locations in Utah, Kansas, Texas, and North Carolina. And as of 2021, we expanded our reach to include team members in the United Kingdom. Looking forward to future growth!