Aug 15, 2019

New Product Development  Professional Certification
Invest in certification to advance your innovation career.

Use the credibility and credentials of certification to connect with business opportunities, promotions, and new job responsibilities. Skills and tools covered are essential to achieve best-in-class results and improve your product success rate.
Top 3 Reasons to Get NPD Professional Certification

1. Success
Advance your career. The credibility of New Product Development Professional Certification lets you stand out from the crowd and connect with business opportunities and new jobs. When you earn your NPD Professional Certification, companies looking to hire top talent will see your commitment to the profession, know you have top-notch product development, innovation, and management ability and a track record of success.

2. Mastery
NPD Professional Certification is proof and formally recognizes your mastery of NPD principles and drive for productivity, efficiency, and financial results. This edge allows you to document your knowledge and experience in new products and product management, confirms your knowledge of critical end-to-end product processes, and makes you an expert.

3. Leadership
Identifies you as someone who has the skills, knowledge, and experience to manage product lines and product teams, and move into leadership positions. You earn a prestigious designation that carries with it a sense of confidence, personal accomplishment, and demonstrates your professional competency.

2019 Annual Conference Powered by PDMA
Competitive Edge: Disruption by Design

November 2-5, 2019 | Orlando, Florida

Check Out All Four 
Competitive Edge Tracks
Team Up with PDMA!
PDMA members receive a 30% discount off the member price starting with the third registration. First two registrants pay the full member rate. Registrations must be submitted together via PDF form
From PDMA Headquarters
The Next Step in Your Professional Journey?
Call for Nominations for the 2019 Board of Directors Now Open

The call for nominations for the 2019 PDMA Board of Directors is now open. Are you or a fellow PDMA member seeking a rewarding leadership role in the industry you love? Apply today! Per the PDMA bylaws, all individual members in good standing are eligible for nomination except PDMA Student Members.
To review the board member position description and complete the candidate recommendation form, click here Please note that the deadline for nominations is by end of day September 3, 2019. Please note that while terms officially start January 1, newly-elected Board members will be asked to attend a Board meeting November 6, 2019, in Orlando, Florida, following the end of the PDMA Annual Conference.
For questions regarding the nominations process or submissions, please contact Executive Director Eric Ewald at PDMA Headquarters at (651) 290-6280 or via email at
PDMA Webcast: Impact Matters: How to Design with Empathy and Leave Your Biases Behind
Featuring Speaker Alexandra Lung, Product Leader at Pivotal Labs, Speaker, Coach, and Mentor
Thursday, September 19, 2019
8:00 a.m. CDT/ 9:00 a.m. EDT
Space is limited, register early to reserve your spot!
** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.
Session Description:

"The biggest deficit that we have in our society and in the world right now is an empathy deficit." 

Empathy requires us to put aside our culture, ideas, and worldview in order to truly understand other peoples' experiences. But most of the time, empathy is blinded by our own biases. As Product Managers and Product Designers, we are trapped in assumptions and in the need to be right. It constantly hurts our view on the world around us and the impact of the products we are building. 
At Pivotal we build great products that have positive impact. And what makes a product great is not simply listening to the user. It is hearing the user with empathy and without biases. Acknowledging and eliminating biases is one of the hardest and most important tasks when designing and building products today - and we can all continuously get better at it.
Take part in this session and become more aware of how you ask questions, how you listen and how you interpret the information that you hear. I will also tell a series of stories on how we improved product design through empathy and I will go through the traits of an empathic observer and the tools that we can use to gain a deep understanding of the people for whom we are designing.


PDMA Members: FREE
Non-Members: $10

kHUB Market Research Content Editor Wanted
Have you been contemplating where to spend some quality time volunteering? Are you passionate about innovation management and new product development? Are you familiar with PDMA's BoK? Do you have expertise in Market Research?
Then maybe volunteering for PDMA's kHUB editorial board is right for you! 
We are currently seeking a volunteer to step into this role for the Market Research area of PDMA BoK expertise. 
See the job description here.

Contact Sue Burek (PDMA kHUB Administrator) or Eric Ewald (PDMA Executive Director) for more information
PDMA Announces Outstanding Corporate Innovator (OCI) Award Finalists
Following a rigorous review process with nominations from around the globe, the Product Development and Management Association (PDMA) announced the 2019 Outstanding Corporate Innovator (OCI) Award finalists. Each finalist was chosen because of demonstrated sustained and quantifiable innovation success linked to disciplined practices and processes. As the next step in the process, the OCI committee is conducting site visits where two committee members spend a day with each finalist in order to get more details on their innovation process and results in order to determine this year's winner.

This year our finalists came from a wide range of industries. Finalists are:
  • The Gorilla Glue Company, a manufacturer of adhesive solutions for do-it-yourselfers, crafters, woodworkers and professionals based in Cincinnati, Ohio;
  • John I Haas: Barth-Haas Group, a vertically integrated supplier of hop products and services based in Yakima, Washington;
  • Land O' Lakes Inc, an ag and food production cooperative based in Arden Hills, Minnesota;
  • Porex Corporation (Filtration Group), a manufacturer of porous polymer products based in Atlanta, Georgia;
  • 3M, a corporation operating in the fields of industry, worker safety, health care, and consumer goods based in Maplewood, Minnesota.
This marks the 32nd year in which PDMA has given this prestigious award, and past winners represent a group of global corporations widely recognized and respected for their innovation success. We have a very strong slate of finalists this year and we wish each our best as they compete to become the 2019 OCI Award winner.

At the 2019 PDMA Competitive Edge: Disruption by Design Conference on November 4 in Orlando, Florida, you can expect to hear the innovation practices of the winner, meet the finalists, and learn from them how they are successfully innovating.

Carolinas Chapter: Foundations of Innovation 7 Review
Nearly  20 people joined presenter (and PDMA Carolinas Chapter President) Doug Powell at the Duke Energy building in Charlotte, North Carolina, on June 26 for an interactive session on Foundations of Innovation 7, "Principles of Design", exploring the fundamentals of taking the "what" of a project and turning it into something that looks, feels, and behaves in a way that delights the customer.  

The Foundations of Innovation series, developed and presented throughout the Carolinas, is designed to provide a foundational approach to innovation. The multi-part series includes sessions devoted to:
  1. Innovation Purpose  
  2. Consumer Insights
  3. Idea/Portfolio Management
  4. Requirements Writing
  5. Speed to Market
  6. Customer Experience
  7. Principles of Design
  8. Product/Service Commercialization
Note that while maximum benefit is obtained by attending all the Foundations courses, each course stands alone and does not require attendance at previous courses in the series.
Minnesota Chapter Presents Influencing Behavior in an Irrational World
Session Description:   

Are you often perplexed by what people say and do? You can attribute some of that to cognitive biases - systematic, irrational thoughts and behaviors from your consumers, your coworkers, your friends, your family, and yes... even you! Join us to learn more about human behavior, and how you can make smart, human-aware decisions in your products and in your life. 

Key Take-aways:
  1. It is important to be aware of your cognitive biases.  Learn what some of these biases are.
  2. By being aware of your biases from your coworkers, friends, family, and customers,  you can make smart, human-aware decisions in your products and in your life.
5-6  p.m.             Networking
6-6:10  p.m.        Introduction / Announcements
6:15-7  p.m.        Presentation
7:05-7:15  p.m.   Question and Answer

Speaker: Sarita Parikh 
Sarita Parikh spends her professional time growing businesses that do good and do well. She is the founder of an early-stage startup focused on people and communities. She is also on the Board for the Wedge and Linden Hills Co-ops, businesses focused on leading sustainable, healthy food systems in the competitive natural food market. When Sarita isn't thinking about how businesses can make the world a better place, you'll find her training her children in the art of the pun, working on her daily step count, or unrolling her yoga mat.

Pearson VUE, 5601 Green Valley Dr, Bloomington, MN 55437

Congratulations to the winners of the 2019 PDMA Doctoral Consortium. 

Thank you Gies College of Business - University of Illinois Urbana-Champaign for being incredible hosts! 

1st Place: Unnati Narang is a PhD candidate in marketing, 
Mays Business School, Texas A&M

Runner-up: Nadia Danienta, 5th year PhD student in marketing, Gies College of Business

They competed against 22 other doctoral students from around the world!

Learn more about the consortium here.
In This Issue
Conference Sponsorships Available
Increase Your Exposure. Become a 2019 PDMA Conference Sponsor

PDMA's Annual Conference unites product leaders, teams, innovation executives, academics and solution providers from nearly every industry sector for the "event of the year" for product professionals. Bring your company's brand to life by engaging with our attendees in person, and maximize brand visibility by sponsoring conference events and materials. Build life-long brand relationships at PDMA's Annual Conference, and choose among several high-impact options.

Keynote Speaker Jeff Corvin

Join us: November 2-3, 2019
Hilton Bonnet Creek 
Orlando (FL) USA

Register today!
Upcoming Chapter and Global Affiliate Events

New Product Development Certificate Course
2/15/2019 to 9/28/2019

Duale Hochschule Baden-Württemberg- Center for Advanced Studies
Bildungscampus 13
Heilbronn 74076


PDMA Body of Knowledge Training
Every Tuesday, from August 27 through October 15
Beyond the Table Research 
2605 Nicholson Road, Building 5, Suite 5130
Sewickley, PA 15143


PDMA-NZ & NIP Joint Event - Storytech & Imersia
Tuesday, August 20, 2019
5:15 PM - 7:30 PM NZST
Seminar Room 902-402
Newmarket Campus, University of Auckland
302 Khyber Pass Road
Newmarket, Auckland 1023
New Zealand


How to build a product and R&D team 

Thursday , November 21 2019
9:00 AM
Pomeranian Science and Technology Park Gdynia 

JPIM Is Free with PDMA Membership. Access Your Journal Today!
The JPIM July 2019 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". S earch for Journal of Product Innovation Management
PDMA BoK Guidebook

Get the latest edition of our PDMA BoK,  combining all NPD Professional exam preparation materials in one volume. Purchase a copy  directly through Amazon .

The PDMA BoK covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management 
For an overview of each chapter, visit  our PDMA BoK webpage.
Get NPD Professional  Certification

Congratulations on Your NPD Professional Certification!
PDMA congratulates community member s who earned their NPD Professional Certification in July 2019!
Abhijit Suryawanshi
Alyssa Belleville
Fan Yang
Jianhong Qiu
Konstantin Izvolsky
Li-Kang Tang
Li-Wei Lin
Montie Roland
July 2019 New Members: Welcome!
PDMA welcomes these new members in July 2019. We look forward to working with you! 

Academic Members
Elizabeth Jimenez
Twila Ortiz

Professional Members
Paula Bedoya
Jace Blackburn
Jaroslaw Broda
Richard Brookfield
Jill Carte
Jake Chang
Jin Cheol Cho
Jin Young Chun
Chris Devlin
Lorrae Famiglietti
Catharine Gray
Tsung-Jung Huang
Chris Im
Sang joon Jeon
Jina Joo
Ji Won Kim
Howard Kim
Seong Rak Kim
Jin Suk Kim
Rafael Kim
Sangseop Kim
Jee-Yeon Kim
Julie Ku
Kim Seok Ku
Yong Woo Lee
Jonathon Lobbins
Adriana Manrique
Nicole Mendenhall
Madhav Narahari
Jeonghee Oh
Sang Wan Park
Ji Eun Park
Jungmin Park
Eric Peterson
Danny Ramos
Suzette Reagan
Alisha Rocks
Robert Rockwell
Tareq Shaheen
John Smolen
Gabby Statton
Jeremy Stock
Lance Thompson
Enrico Tronchin
David Vaughan
Steven Winoker
Eric Zito
Carole Schmidt
Corie Smith

Student Members
Richard Hannis Ansah
Fernando Lorenzo

U.S. Team Members
Chris Brown
Brando Farmer
Chad Lewis
Tucker Lightsey
Molly Myers
Chloe Pasco
William Reid

Submit a Book Review
Members, if you have not had the opportunity, please check out the book reviews on the PDMA website  here
Earn PDHs for NPDP recertification by writing a book review for PDMA! Learn how  here.
Contact Teresa Jurgens-Kowal, PhD, NPDP, with questions or submissions.
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