Invest in certification to advance your innovation career.

Use the credibility and credentials of certification to connect with business opportunities, promotions, and new job responsibilities. Skills and tools covered are essential to achieve best-in-class results and improve your product success rate.

1. Success

Advance your career. The credibility of New Product Development Professional Certification lets you stand out from the crowd and connect with business opportunities and new jobs. When you earn your NPD Professional Certification, companies looking to hire top talent will see your commitment to the profession, know you have top-notch product development, innovation, and management ability and a track record of success.

2. Mastery

NPD Professional Certification is proof and formally recognizes your mastery of NPD principles and drive for productivity, efficiency, and financial results. This edge allows you to document your knowledge and experience in new products and product management, confirms your knowledge of critical end-to-end product processes, and makes you an expert.

3. Leadership

Identifies you as someone who has the skills, knowledge, and experience to manage product lines and product teams, and move into leadership positions. You earn a prestigious designation that carries with it a sense of confidence, personal accomplishment, and demonstrates your professional competency.

Session Description:

"The biggest deficit that we have in our society and in the world right now is an empathy deficit." 

Empathy requires us to put aside our culture, ideas, and worldview in order to truly understand other peoples' experiences. But most of the time, empathy is blinded by our own biases. As Product Managers and Product Designers, we are trapped in assumptions and in the need to be right. It constantly hurts our view on the world around us and the impact of the products we are building. 
 
At Pivotal we build great products that have positive impact. And what makes a product great is not simply listening to the user. It is hearing the user with empathy and without biases. Acknowledging and eliminating biases is one of the hardest and most important tasks when designing and building products today - and we can all continuously get better at it.
 
Take part in this session and become more aware of how you ask questions, how you listen and how you interpret the information that you hear. I will also tell a series of stories on how we improved product design through empathy and I will go through the traits of an empathic observer and the tools that we can use to gain a deep understanding of the people for whom we are designing.

Rates:

PDMA Members: FREE

Have you been contemplating where to spend some quality time volunteering? Are you passionate about innovation management and new product development? Are you familiar with PDMA's BoK? Do you have expertise in Market Research?

 

Then maybe volunteering for PDMA's kHUB editorial board is right for you! 

 

We are currently seeking a volunteer to step into this role for the Market Research area of PDMA BoK expertise. 

See the job description here.

Contact Sue Burek (PDMA kHUB Administrator)   [email protected] or Eric Ewald (PDMA Executive Director) for more information [email protected].

Following a rigorous review process with nominations from around the globe, the Product Development and Management Association (PDMA) announced the 2019 Outstanding Corporate Innovator (OCI) Award finalists. Each finalist was chosen because of demonstrated sustained and quantifiable innovation success linked to disciplined practices and processes. As the next step in the process, the OCI committee is conducting site visits where two committee members spend a day with each finalist in order to get more details on their innovation process and results in order to determine this year's winner.

This year our finalists came from a wide range of industries. Finalists are:

This marks the 32nd year in which PDMA has given this prestigious award, and past winners represent a group of global corporations widely recognized and respected for their innovation success. We have a very strong slate of finalists this year and we wish each our best as they compete to become the 2019 OCI Award winner.

At the 2019 PDMA Competitive Edge: Disruption by Design Conference on November 4 in Orlando, Florida, you can expect to hear the innovation practices of the winner, meet the finalists, and learn from them how they are successfully innovating.

>> Learn more about PDMA's OCI Award

Nearly  20 people joined presenter (and PDMA Carolinas Chapter President) Doug Powell at the Duke Energy building in Charlotte, North Carolina, on June 26 for an interactive session on Foundations of Innovation 7, "Principles of Design", exploring the fundamentals of taking the "what" of a project and turning it into something that looks, feels, and behaves in a way that delights the customer.  

The Foundations of Innovation series, developed and presented throughout the Carolinas, is designed to provide a foundational approach to innovation. The multi-part series includes sessions devoted to:

Pearson VUE, 5601 Green Valley Dr, Bloomington, MN 55437

>> Register Now!

Congratulations to the winners of the 2019 PDMA Doctoral Consortium. 

Thank you Gies College of Business - University of Illinois Urbana-Champaign for being incredible hosts! 

1st Place: Unnati Narang is a PhD candidate in marketing, 

Mays Business School, Texas A&M