Sep 20, 2018

Don't forget to register for the Conference!  Rates go up September 30.
The Cut-off for PDMA's Block of Specially-priced Rooms is October 4. Book Your Room Today!
PDMA has secured a special room rate of $199/night plus state and local taxes for single/double available until October 4, 2018 or until the room block is exhausted, whichever comes first. 

Chicago Is Your Innovation Destination!
In the heart of downtown Chicago where the Chicago River meets Lake Michigan, Swissôtel Chicago offers a unique alternative to conventional hotels.

Enjoy first-class luxury and Swiss hospitality in stylishly modern guest rooms and suites that surpass all expectations, with stunning views stretching along the lakefront from Navy Pier to Millennium Park. Luxury accommodations are just steps from the lakefront, the downtown business district and fabulous shopping on The Magnificent Mile. Admirers of the arts will find bliss at the Art Institute of Chicago.

Stay Active! Take your workout to a new level in the Penthouse Fitness Centre, with panoramic views from the 43rd floor or with our daily Vitality activities.
Swissôtel Chicago, designed by renowned Chicago architect Harry Weese, is an award winning, four-diamond, all-glass triangular luxury hotel.

Swissôtel Chicago
323 E Upper Wacker Dr, Chicago, IL 60601 - U.S.A.
Phone: + 1 (312) 565-0565
Toll Free: +1 (888) 737-9477

When booking by phone, please mention the PDMA Annual Conference for a special room rate!

Increase Your Exposure while Driving Innovation at the 2018 PDMA Annual Conference
PDMA's Annual Conference unites product leaders, teams, innovation executives, academics and solution providers from nearly every industry sector for the "event of the year" for product professionals. Bring your company's brand to life by engaging with our attendees in person, and maximize brand visibility by sponsoring conference events and materials. Build life-long brand relationships at PDMA's Annual Conference, and choose one of the following high-impact options.

New Product Development Professional Certification Special Offer!
New Product Development Professional Certification Special Offer_
Apply today and receive a FREE PDMA Body of Knowledge (BOK): A Guidebook to Training and Certification

The PDMA BOK  is the premier resource for professionals in the product development and management industry. The BOK content includes strategy, portfolio management, new products process, organization, teams, and culture, tools and metrics, market research, and life cycle management.

Offer ends September 30. The free BOK is for US mailing addresses only. Please allow 2 weeks for delivery.
PDMA Webcast: Mysteries of Innovation Culture
Featuring Speaker Jeremy Alexis, 
IIT Institute of Design
Thursday, October 18, 2018
12 PM EDT/ 11 AM CDT
Space is limited, register early to reserve your spot!
** Attending a PDMA webcast earns one professional development hour (PDH) credit for NPDP certified attendees. 
Session Description:

The mysteries of innovation culture: If these ideas are so good... why are they so hard to implement?

The adoption of innovation methods and design thinking has left many companies with numerous ideas and ambition for creating change, but little in the way of implementation and measurable results. We conducted in-depth interviews with innovation leaders at over 50 companies in a variety of industries to understand the barriers that prevented "innovative" ideas from being implemented. We present the findings of this research, including best practices, as a means to help large companies and organizations get more value out of their design and innovation efforts.  

PDMA Members: FREE
Non-Members: $10

The Next Step in Your Professional Journey?

Call for Nominations for the 2018 Board of Directors Now Open
The call for nominations for the 2018 PDMA Board of Directors is now open. Are you or a fellow PDMA member seeking a rewarding leadership role in the industry you love? Apply today! Per the PDMA bylaws, all individual members in good standing are eligible for nomination except PDMA Student Members.
Please review the board member position description (PDF) and complete the candidate recommendation form (.doc).  Note that the deadline for nomination submissions is Friday, October 5, 2018.
For questions regarding the nominations process or submissions, please contact Executive Director Eric Ewald at PDMA Headquarters at (651) 290-6280 or via email at .
Great Opportunities to Get Involved with the PDMA Research Foundation!
The PDMA Research Foundation is looking for volunteers to help with the next Comparative Performance Assessment Study (CPAS) research effort. We are looking for volunteers to serve as the Principal Investigator(s) and Steering Committee Members. The Foundation employs an experienced researcher who will do most of the heavy lifting.

These positions would include helping with the final selection of questions, assisting with the collection of data, participation in data analysis and the writing of papers. The typical duration of the project is 1 to 2 years. As we have expanded this study internationally it will include obtaining translations into several other languages.

It should be recognized by academics that this research will largely be applied and the data may not be suitable for publication in research journals. A commitment to new product development and its advancement is essential. A history of involvement in the PDMA is a good qualification.

In addition to the Principal Investigator(s) we are looking for members to join a CPAS Steering Committee to give input and guide this research and to lay the groundwork for continued research in this area.

Interested individuals should send a letter of interest and their CV to Steve Uban at Please include in your letter why you want to engage in this research and revenue models you might have for the commercialization of this research.
Chapter Highlights: PDMA  Philadelphia
New Leadership & October Event

The Product Development and Management Association (PDMA) is pleased to announce the appointment of a new leadership team for the Philadelphia Chapter.  Our new leadership team is committed to creating opportunities that will foster the exchange of ideas, career development and best practices among corporate, academic, and consulting professionals interested in product and service management and development. 

New Leadership Team

The PDMA Philadelphia leadership team is made up of the following individuals:
  • Joshua L. Cohen, Chapter President and Shareholder at RatnerPrestia
  • Katie Hansbro, Chapter Vice President of Membership and CEO at Design Science
  • Jeff Hansbro, Chapter Vice President of Programs and Principal Consultant at Innocor, Inc.
  • Ruth Levy, Chapter Treasurer and Principal and Founder at Innovation Resolution
  • Craig Barton, Chapter Vice President of Marketing and Vice President of Product Management, CareKinesis, Inc.
"We're delighted to see a new group of industry experts participate in the active leadership of PDMA's Philadelphia Chapter, not only to advance the Chapter's mission but to facilitate the sharing of best practices, the development of professional skills, and the growth of the discipline of new product development and innovation management within the region.  The diverse backgrounds represented by our new Board will be instrumental in promoting thought leadership across a broad range of industries and disciplines," says Joshua Cohen, President of Philadelphia PDMA.
Register Now: October 3 Event

With new leadership comes a new year of programming- starting with Philadelphia PDMA's inaugural 2018 event.  Join us next month when we discuss The Future of Product Development  with Design Science's Principal, Stephen B. Wilcox.

Wednesday, October 3, 2018
6:00 pm EDT to 8:00 pm EDT
Design Science Consulting, Inc.
123 S. Broad Street
Suite 1350
Philadelphia, PA  19109

The Future of Product Development
Stephen B. Wilcox, Ph.D., FIDSA
Principal and Founder, Design Science; Author

To learn more about PDMA Philadelphia and the October 3 program, please contact us via e-mail at or visit us at

Chapter Highlights: PDMA Minnesota
PDMA MN held a very nice event August 15 at the 3M Innovation Center. There were approximately 100 registered. The program included a tour and a presentation from members of various teams on innovation, technologies and product development at 3M. 3M was a fantastic host!
From PDMA Headquarters
I want to thank the PDMA Minnesota Chapter for inviting me to give a brief talk about PDMA prior to its event at the 3M Innovation Center on August 15. The chapter had strong participation and the presentations, tour and hospitality of 3M were fantastic.

Chapter development will be getting some extra focus later this fall. We have started by creating a resource section on the website for chapter leaders; September 10 marks the day we return to standing monthly meetings of chapter leaders. We have some wonderfully active chapters and international affiliates that continue to plan and host educational and networking events that bring together leading professionals in product development and management. These events complement well PDMA's other offerings. It is nice to witness firsthand the presentations, the hallway conversations, sharing and introductions. Our goal is to continue to support them as best we can and to help others start local chapters so more members can benefit from these in-person events.

We hope you are making plans to join hundreds of your colleagues in Chicago November 3-6 for Competitive Edge: Disrupting the Disruptors. Please note that the hotel reservation cut-off for our block of specially-priced rooms is October 4, so make your reservation now if you have not done so! Booking information is in the conference section on the website. The PDMA conference this year has an outstanding lineup of keynotes, workshops, TED-style talks and presentations from Outstanding Corporate Innovators (OCI) Award winners. This is a great place to sharpen your skills and network with colleagues on the forefront of the profession. We hope to see you there!

Best regards,
Eric Ewald, CAE
PDMA Executive Director
In This Issue
Upcoming Chapter and Global Affiliate Events

The Future of Product Development
October 3, 2018
Design Science Consulting, Inc.
Philadelphia, PA 19109
Learn More and Register


Breakfast Club (downtown)
Tech Nexus 
Chicago, Illinois 60606

>> View the Full Calendar
JPIM is Free with PDMA Membership. Access Your Journal Today!
JPIM Forum
JPIM September 2018 issue is now available! Access the latest issue here.

Members log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the new JPIM app!

Download the  JPIM  app for iOS an Android devices from the Apple App Store or Google Play to easily read all of the issues as well as articles awaiting publication under "Early View". S earch for Journal of Product Innovation Management
Get the latest edition of our  PDMA  BOK  combining all NPDP exam preparation materials into one guidebook. You can purchase a copy directly through Amazon .

The PDMA Body of Knowledge covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management - New!

For an overview of each chapter in the BOK, visit PDMA's NPDP Body of Knowledge.  

Get NPDP Certified

Congratulations on Your NPDP Certification!
PDMA congratulates community members who earned their NPDP Certification in August 2018! Learn more about NPDP Certification .

Adam Klich,  NPDP
Chialing Chen , NPDP
Mike Parzych, NPDP
Welcome August 2018 New Members!
PDMA welcomed the following new members in August 2018. The PDMA community looks forward to working with you!

Academic Membership

Celine Abecassis-Moedas
Jonathan Breiter
Tereza Dean
Surya Mahdi
Kanika Meshram
Ronny Reinhardt
Laurel Steinfield
Jarrod Vassallo
Dee Warmath
Michael Obal
Jose Antonio Rosa

Professional Members

Joshua Bafford
Michael Bychowsky
Scott Efird
Aaron Green
Brian Hutton
Andrea Jesson
Matt Kabus
Timothy Liddicoat
Yu-Chiao Liu
Micah Myers
Justin Royer
Karthik Subramanian
Sush Vij
Mark Behm
Josh Chan
Prasanna Narayan

Student Members

Namrata Bagaria
Anne Dressler
Leontin Grafmüller
Anastasia Grass Christopher Holfeld
Hrag Kozadjian
Yizhe Lin
Stephanie McGinley
Carla Pierre
Robert Rose
Diego Santos
Kolin Schunck
Vaibhav Shrivastav
Ava St-Pierre
Nancy Nee
Submit a Book Review
Members, if you have not had the opportunity, please check out the book reviews on the PDMA website  here.
Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.
Contact Teresa Jurgens-Kowal, PhD, NPDP with questions or submissions.
Meet Keynote Hero Jim Craig
Miracle-Man Jim Craig, goaltender for the US Olympic Gold Medal Hockey Team

"Miracle on Ice" and President of Gold Medal Strategies, is the keynote at the Competitive Edge: Disrupting the Disrupters, Conference powered by PDMA. Hear Jim's inspiring story of how a group of amateur players, against all odds, pulled off the greatest upset, and triumphed over the Russian Red Army professional hockey team.   
Meet Jim backstage with your VIP pass.

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