Apr 16, 2020

PDMA Professionals: Bringing Innovation to the Front Lines of the Global Pandemic
The Product Development and Management Association (PDMA) community has come together, within the organization and at member companies, to answer the global call to arms from the health care community. Here are a few of their stories:

Procter and Gamble:
Showcasing the power of Agile manufacturing, the team at P&G has been mobilizing teams to manufacture and distribute hand sanitizer around the globe. According to a recent blog post on their website, after obtaining an approved WHO formula and recommendation, the production teams jumped into action to identify and obtain the raw materials they needed and within 24 hours the first bottle of WHO sanitizer was produced. Shortly after the first team's success, the Ohio team quickly pivoted and brought production online in 3 days, according the Perfume Operations Supply Leader, Omar Bravo.

Massey University School of Food and Advanced Technology
Illustrating the importance of innovation and connection, PDMA Member Sean Rasmussen, the Technical Services Manager at the Massey University School of Food and Advanced Technology in Auckland, New Zealand, saw an article about the initiative   ShieldsUp NZ and leapt into action. He reached out to see what he could provide this initiative, whose goal is to connect with 3-D printer owners with open source designs to print protective face shields for frontline medical staff battling the COVID-19 pandemic.

"I immediately started printing the shields on my 3-D printer at home and contacted our Head of School, to see if I could access our workshops and labs at Massey University. Massey approved this and fully endorsed my mission to help out our doctors, nurses and medical staff around the country," said Rasmussen. "I am now one of the core members of the ShieldsUp project and am helping with not only manufacturing but optimizing designs and processes to ensure that it is a success."

Showcasing the power of the PDMA community, PDMA Board Member Aruna Shekar reached out to Rasmussen about his work and connected him with the manager of Auckland District Health Board, who had requested help identifying people to assist with the design and making of protective equipment for their staff. "It's been super busy since then trying to meet the big demand," said Rasmussen. "There is a huge shortage of PPE for frontline staff at the moment and recipients of our donated shields are extremely grateful when we deliver them - some have been put to tears."

Stepping wholeheartedly into the concepts of Agile manufacturing and community outreach is PDMA member Medtronic. The company has responded in unprecedented ways to meet the dramatic needs of the health care system, including engaging internal teams and former competitors to coordinate a rapid response. Some of the innovations coming from this global leader include the release of ventilation design specifications to help increase global ventilator production,   launching a COVID-19 section of their external idea submissions to help funnel public submissions to their IP and R&D experts for review, and providing design support on a team of experts from Boston Scientific, University of Minnesota and UnitedHealth Group for a basic mechanical compact ventilator.

Connecting Innovators Worldwide: 3D Systems
Showcasing that the innovation and startup community is vibrantly assisting during this time, 3D Systems recently placed a COVID-19 Call to Action. Global organizations and companies of all sizes, including individuals like LeanMed CEO and PDMA Vice Chair Mark Adkins, have answered. The global initiative connects the health care community with the global 3-D printing community to help bridge the supply chain gap for needed personal protection equipment (PPE) and medical devices.
"A number of global initiatives are bringing worldwide communities together, including this one from 3D Systems," said Adkins. "By activating this large community of 3-D printers of all sizes, people and organizations around the world have been able to respond quickly to the growing needs of the health care workers and manufacturers."

On the 3D Systems COVID-19 Response page, the organization lays out the key areas where they are focusing their efforts - including the "engineering and printing support for personal protective items, manufacturing capabilities for ventilator venturi valves, and medical education resources for lung ultrasound procedures."

"The 3-D Printing community seems like it would be small, but what we are seeing here is closer to a global virtual factory being activated; it's inspiring," commented Adkins. "It really is a global community coming together through innovation."

The innovations of PDMA members and the wider product development community don't end with just these examples. Every day, more innovators and disruptors step up and provide vital services. The American Hospital Association recently started the " 100 Million Masks Challenge" to quickly ramp up production of PPE. The challenge provides manufacturers, community businesses and individuals an opportunity to support their local health care providers by increasing the production of vital protection gear.

To help connect even more innovators around the global and build on the community of innovators who already connect through the organization, PDMA recently launched an Innovators Respond to Crisis section of its Knowledge Hub (kHUB). This forum provides members the chance to connect and share ideas about how they, as product development professionals, can come together and provide much-needed relief and services.

Click here for more information about the COVID-19 Connection kHUB and to connect with innovators. 
PDMA Webcast: Machine Learning: Leading the Insights Revolution

Featuring Speakers Gerry Katz, Vice Chairman, Applied Marketing Science and Kristyn Corrigan, Principal, Applied Marketing Science
Thursday, May 21, 2020
11 a.m. CDT/Noon EDT
Space is limited; register early to reserve your spot!
Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.
Session Description:

Machine learning is an increasingly prevalent term in today's innovation landscape. But what is it and why is it so important?


The ultimate measure of successful innovation in a mature and well-understood category hinges on its ability to uncover new, game-changing insights and to know which customer needs to solve for now. Now more than ever, product developers need to quickly and easily discover new insights on smaller budgets and within shorter time frames. But how can researchers maximize the chances of uncovering new, breakthrough insights within those constraints? Applied Marketing Science, in collaboration with researchers at MIT, has developed a new way to uncover and prioritize the most critical game-changing insights for innovation from existing user-generated content to discover  those nuanced insights that traditional research might overlook. Learn how advances in this emerging technology will help you to answer your most pressing innovation insights questions faster and cheaper than ever before.

Check out kHUB: PDMA's Online Content Resource
We're looking for a few people to join our kHUB curator team. Are you passionate about product management and development knowledge and good practice activities?  Do you have time and interest to review articles, blogs, podcasts? Are you interested in joining a fun, hardworking, virtual global team to discuss, edit, curate, and solicit content for kHUB? Check out this volunteer opportunity on the PDMA website, or contact us at khub@pdma.org for more details!

We've added additional 2019 Annual Conference Competitive Edge Disruption by Design breakout session summaries to kHUB:

Devin Moore , Creative Director, Big Bang, shares his perspective of "More than IoT...Building a Connected Experience".  Storytelling and Swim Lanes are two critical tools to create guide rails to help with "code sharing" across disciplines to better design in the increasingly complex and networked systems we work with today.  

Kevin Budelmann, co-founder, president, Peopledesign, presents " Customers Can (And Should) Transform Your Tomorrow." Mr. Budelmann suggests development teams investigate meaningful experiences below the surface, and really see people, in order to keep up with the evolving demands of the customer.

kHUB is organized into seven sections following the PDMA Body of Knowledge framework.  Content and resources are classified into one or more of the following sections:  Strategy, New Products Processes, Life Cycle Management, Portfolio Management, Tools and Metrics, Culture, Teams & Organizations, Market Research, plus "What's Hot", a favorite area for what's new and trending.

As the world's foremost professional association for product management, development, and innovation professionals: practitioners, academics and service providers, our core value is career-advancing knowledge and resources, founded on sound academic research and proven practical application. kHUB facilitates the creation and exchange of product management, development, and innovation knowledge and best practices, that provides the basis for individual professional development and organizational innovation, leading to a competitive edge. Learn how to engage today.

Login to access the full content and community discussions. 
PDMA Egypt Webinar: Techniques for Attaining Speed in New Product Development Projects
Sunday, April 19, 2020
8 to 9 p.m. (Egypt/EEST)
Presented by PDMA Egypt Chapter Leader Seif Abdelghany

Nowadays, with the increased rate of change of customer needs and the high expectations of new product innovations, some companies are struggling to keep pace. 

The product development cycle is decreasing to just a few months in some industries to meet customers' demands.
This requires companies to be highly flexible and to have in place several action points in different parts of the business to allow critical decisions to be made faster.

During this webinar, we will explore the different techniques and action points that companies can apply to support in reducing the new product development cycle.

PDMA Wisconsin Virtual Event: Key Role of Prototyping in the Product Development Process
Wednesday, April 22, 2020
5-6:30 p.m. (CDT)
This is a FREE event and open to all.

  1. Panel discussion on prototyping
  2. Virtual tour/slideshow of the Prototyping Lab
  3. Panelist Q&A
Innovate Carolina 2020(ish) Virtual Mini-Conference
We are happy to announce that while we've delayed the in-person Innovate Carolina 2020 Conference, we are still moving forward with an online student competition along with a brief preview from some of our conference speakers.

When : April 23, 2020
Time 12-1:30 p.m. EDT
Location : Zoom virtual meeting
Cost FREE - Registration is required as space is limited

Check out the  agenda  and  speakers !

The format will include presentations from Undergraduate and Graduate Student Teams followed by an announcement of the winners in each category. 
To kick off and wrap up the event, a few of our originally planned conference speakers will provide short talks on Diversity and Innovation. This will be an exciting preview of what's to come when we hold the rescheduled Innovate Carolina conference (date TBD).
We appreciate your continued enthusiasm for innovation in the Carolinas and would be remiss if we didn't thank the  sponsors  from our conference who have generously offered to leave their sponsorships in place for our events.
We look forward to a fun and interesting event in April and we hope to "see" you there!
PDMA Pittsburgh Virtual Event: Designing for the Internet of Things (IoT)
Monday, May 4, 2020
6- 7:30 p.m. (EDT)

Daragh Byrne, PhD, will leverage his expertise in IoT at Carnegie Mellon University to talk about the ever-evolving field of consumer IoT with a specific focus on design considerations for product developers.

Attendees will learn:
  • Reflections on the evolution of consumer IoT
  • Emerging themes and trends for consumer IoT
  • Future directions and possibilities for future IoT devices
Our thoughts are with all of you as we all navigate the current public health crisis.

We recently received a notice from Wiley, the publisher of the Journal of Product Innovation Management (JPIM), letting us know that because of COVID-19 related disruptions with service providers they will not print and mail the Journal until further notice.  Please continue to enjoy it online until the print version is back.

The PDMA offices are officially closed although, consistent with our governors "essential worker" statements, we do have a few staff going in to process cash receipts and accounts payable. Other staff are working remotely with access to all files via our secure servers, utilizing our VOIP phone system as if they were at their office desks, and conducting meetings as we typically do via Zoom.

As of today, we are still planning to hold the PDMA Annual Conference September 19-22 in New Orleans. However, this is a dynamic situation and we are monitoring developments carefully. We will let all our contacts know immediately should our plans change. PDMA Chapters are also monitoring the situation and making appropriate decisions about their events.
Take care, everyone!

Best regards,
Eric Ewald, CAE
PDMA Executive Director
In This Issue
Seeking Presenters for 2020 Webcasts!
PDMA's webcast committee is looking for presenters for this year. Every third Thursday of the month, PDMA provides professional education opportunities for product developers and managers. Each presentation is made by a PDMA member or guest speaker, lasting about one hour and offering rich opportunities for interaction.

>> Present a Webcast
JPIM Is Free with PDMA Membership. Access Your Journal Today!
The JPIM March 2020 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". S earch for Journal of Product Innovation Management
Competitive Edge:
Innovation in the Connected Age
Sept.19-22, 2020
Hilton New Orleans Riverside

At this time PDMA is planning to have an in-person conference this September. Our top priorities are the health and safety of our community and providing unique and engaging networking and learning opportunities. Now more than ever it is important that we connect as in industry. We are closely monitoring the situation and exploring all options regarding the conference, including virtual options. We plan to provide more information on a continual basis.

At this time we are in the process of confirming our speakers and schedule. We plan to bring together the best and brightest from the fields of New Product Development, Innovation, and Design to present attendees with an unmatched, knowledge-packed experience!

Announcing the PDMA Student Innovation Challenge
Competition Description 
Student teams will develop an original concept for a product, service, software, or a combination of the three, and develop a submission detailing the unique value proposition, evidence of demand, and mockup or embodiment of product. Designs for products, services, or software of any type are welcome. 

Qualifier submissions should refine their product idea and create evidence of demand for their product. Finalist teams may be paired with industry mentors through PDMA. Finalist teams are encouraged to present their concepts, prototypes, and mockups at PDMA's annual Competitive Edge Conference. The presentation portion provides students the opportunity to showcase their product development skills in front of product directors, product managers, and product designers. 

Incentives and Awards 
Each finalist will receive a one-year student membership to PDMA.

The champions are invited to attend the PDMA Competitive Edge Conference (free of charge). Students are encouraged to take time to interact with conference attendees and make connections with practitioners.

Awards will be announced during the PDMA Competitive Edge Annual Conference on Sept. 23, 2020. Three winning teams will be selected by a judging panel, and awarded cash prizes for first, second, or third place to honor their achievements.  Award winners who participate in press releases, social media, and articles on the PDMA.org website will enjoy broad visibility for their achievements.

Stayed tuned for additional details
Get NPD Professional  Certification

Congratulations on Your NPD Professional Certification!
PDMA congratulates community member s who earned their NPD Professional Certification in March 2020!
New NPD Professionals:

Amitesh Kumar
Deepak Upadhyay
John Schmidt
Saurabh Shekhar
Steve Dunn
Suchitra Veera
Yucheng Fu

Do you have content you would like to publish?
Did you know...  that you can submit articles to kHUB and earn Professional Development Hours for renewing NPD Professional Certification?    

Every accepted regular article is worth 5 PDHs. Every accepted peer reviewed article (such as JPIM) is worth 20 PDHs. What a way to jump-start your required 60 PDH credits every three years, share your product innovation knowledge with others, and put your name in lights as a published author!
March 2020 New Members: Welcome!
PDMA is growing! Meet and connect with our new members by signing into the PDMA community on our website.
PDMA welcomed these new members in March 2020.  We look forward to working with you!

Academic Member 
Jason Moats
Professional Members
Theresa Hunter
Michael Rost
Kai Roever
Jakub Bruski
Piotr Gomula
Miguel Rojas
Charli Strong
Student Members
Jorge Leon
Katarzyna Sulich
Rafal Szczukowski
Wiktoria Znaczko
Alex Kravitz
Suraj Sharma
Stephan Tate
Submit Book Reviews
Members, if you have not had the opportunity, please check out the book reviews on the PDMA website here.

Earn PDHs for NPD Professional recertification by writing a book review for PDMA! 

Learn how here.

 Contact Teresa Jurgens-Kowal, Ph.D., NPDP, with questions or submissions.
Connect with PDMA
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