Mar 21, 2019

Keynotes announced #PDMA2019
Competitive Edge: Disruption by Design 

2019 Annual Conference powered by PDMA
Competitive Edge: Disruption by Design

November 2 - 5, 2019 Hilton Bonnet Creek

PDMA's Competitive Edge Conference: Disruption by Design is an unparalleled event experience attracting passionate product professionals from across the U.S. and around the world. Product managers, product teams, and innovation executives-from organizations of all sizes-engage with industry thought leaders, academics, and practitioners from across the product spectrum to tackle real-world problems. The event is the number one global conference focused on end-to-end product development and innovation management. 

This year we are bringing together the best and brightest from the fields of New Product Development, Innovation, and Design to present attendees with an unmatched knowledge-packed experience in beautiful Orlando, Florida, November 2-5, 2019 at the Hilton Bonnet Creek.

With Disney World® close by, we are excited to focus this year's theme on Design, one of the four Ds of New Product Development: Define, Design, Develop & Deploy. PDMA's Competitive Edge: Disruption by Design Conference will provide insights into how Design integrates and weaves through the full continuum of New Product Development in four powerful and engaging tracks covering Business-to-Business, Services, Software, and Consumer Products.  

Read more about the rich content-packed tracks below.


We are looking for dynamic presentations, case studies, and provocative points of view for our four highly relevant conference tracks.  Read through the following, then apply to speak.

  1. Business-to-Business Design and Development: Is the Perfect B2B Solution a Fantasy Land?
  2. B2B product and service design and development often focuses on finding the perfect solution to address and balance multiple variables and requirements of buyers, users, financial gatekeepers, etc. How does Design Thinking apply in a Business-to-Business environment? In this track, we will look at trends and share case studies and best practices from innovative B2B companies that have made design an integral part of their product and services development and business processes.
  3. Services Design and Development: Multi-factor Experiential Services from Future World Is Now!
  4. Services are tangible and effective activities and experiences that add value and yet are not objects that can held in the palm of the hand. Service design and development has come of age and reached a level of maturity that done well, separates good from great. The multi-factor nature of the experiential world of services is driving innovative solutions in the market. Whether service is your main industry or an adjunct to other product offerings, get the latest tools and inspiration to design and develop highly-rated, user-friendly, competitive, and customer-relevant experiences and services with this track.
  5. Software and AI Design and Development: Tomorrow Land Is Today with Software-Enabled Products and Services.
  6. Developing tangible products is one thing, designing software is another. Put them together and you are in the world of software-enabled products and machine learning along with other exciting emerging fields. If you are involved in building or supporting software or AI solutions, this track is for you. Industrial Design and Design Thinking are not just for the tangible product market. In this track you will gain firsthand exposure to the leading trends and tactics from software and AI industry insiders and tools used by leaders in the field.
  7. Consumer Products Design and Development: A Better Mouse Trap for Main St. (Sorry, Mickey!)
  8. Millennial and Gen Z consumers are vastly different than the generations before them-representing challenges and opportunities for consumer products companies. Add to that the fluid retail landscape and it has never been more important to blow up old ways of thinking and design new products, experiences, and consumer connections. How do you know if you are keeping up? In this track you will hear from the experts: practitioners who are breaking boundaries and establishing new formulas for success, and industry insiders who are able to share valuable product landscape information. Whatever your product category, experience level, budget, or team size, you will leave inspired and with tangible tactics to implement into your program. Learn from the leading CPG innovators, marketers, and designers.
Speaking at  Disruption by Design!  is a great platform to share your thought leadership, knowledge, lessons learned, and expertise. You'll also have unique opportunities to meet and connect with keynotes, executives, sponsors, other conference speakers, and network with a global community of exceptional product leaders and professionals.

Join the line-up at  Disruption by Design, the 2019 Competitive Edge Conference powered by PDMA.  

This high-energy, 2-day event will deliver more than 30 game-changing sessions on product design, product management, product development, and innovation. Choose to speak in one of four tracks covering Consumer Products, Business-to-Business, Services, and Software. 

Know a great product speaker? Share this opportunity with them now.
Call for Nominations for 32nd OCI Awards
Recognizing  Corporate Innovation Success!
Nominations Now Open Until March 29, 2019
Join last year's winners and a prestigious list of corporations who are recipients of PDMA's Outstanding Corporate Innovator (OCI) Award. For 32 years, PDMA's exclusive OCI Award has been the premier honor for industry innovators.
The award selection process provides an excellent mechanism for identifying companies that create and capture long-term value through product and service innovation. As a global award, companies around the world are eligible.
Nominate your own company or one you admire.
OCI Award Criteria and Qualifications:
  1. 5 years of sustained success launching new products or services.
  2. Significant company growth from new products or services.
  3. Well defined new product development practices and processes.
  4. Distinctive innovative characteristics and intangibles.
PDMA employs a rigorous evaluation process for the OCI Award. Read on for the process.

OCI Award Process:
  1. Nominees complete a short online form.
  2. Nominees meeting criteria complete full OCI questionnaire detailing practices, processes, and innovation successes.
  3. Finalists host an onsite examination visit by OCI Award Committee examiners.
Companies that participate in the OCI Award program benefit from receiving expert external feedback on their innovation practices and results. Winners are recognized globally and can use this recognition to motivate and reward their organizations. Firms, regardless of size or industry, which meet the above criteria, are candidates.

Deadline to nominate is March 29, 2019

PDMA Webcast: 
Design = Emotion + Function 
Featuring Jeevak Badve
Principal + Director of Strategic Growth | Product Innovation Studio
Thursday, April 18, 2019
12 PM CT / 1 PM ET
Space is limited, register early to reserve your spot!
** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.

Session Description:
We understand that machines are simple, it's us "humans" that are complex. "We the humans" have assorted personality traits, behavior patterns and value structures. We ourselves change every decade or so and our mindsets evolve too. The society an d culture we live in has it's overarching influence in how we behave, think, speak, see, feel and act.

We cannot just build products and push technology because we can! The onus is on us, the design community to make sure we anticipate and answer the unspoken needs, un-articulated wants and the latent desires of end-users, and blend in those emotional attributes with the functional specifications.

Let's try to understand how we investigate and uncover ideal user experiences across the entire set of multi-users. How we carefully design, develop and build a portfolio of meaningful products and services per those intended use cases. How we squeeze that expected product interaction into our artifact to make it useful, usable, ergonomic and beautiful; to make sure it seamlessly jells in the end-user's existing and aspirational lifestyle.

Our studio, Sundberg-Ferar is the nation's 2nd longest standing independent industrial design studio, which was born right here in Detroit, in 1934. Our sole reason for existence as a design studio is: To make everyday products a bit better and a bit more beautiful. In this webinar we will share some of our vantage points and insights, accumulated from our experience of 85 years of product design, design research and innovation strategy.

PDMA Members: $FREE
Non-Members: $10

Secure the Lowest Price for
PDMA Annual Conference in Orlando
November 2 - 5, 2019
If you sign up today with a  $75 deposit  you will automatically lock in the lowest price for admission to the 2019 event.

In addition to locking in the lowest price possible, signing up early will automatically subscribe you to conference updates and announcements so you will hear first about things like:
  • Speakers
  • Special Events
  • Special Offers
Destination Orlando
PDMA has secured a special room rate of $199/night plus state and local taxes for single/double rooms available until October  4 , 2019 or until the room block is exhausted, whichever comes first. 
Academics!  The 2019  Journal of Product Innovation Management -  JPIM  Annual Research Forum, powered by PDMA, seeks paper and poster submissions from scholars from all disciplines who share a common interest in new product development and innovation management.

The forum will offer networking opportunities with innovation scholars, practitioners, the JPIM's new Editorial Team and the PDMA community. Full papers, special topics proposals and early stage work are all welcome.

Venue: Hilton Bonnet Creek, Orlando (FL) USA
Date: November 2 - 3, 2019 

Submission Deadline: 
June 1, 2019

Notification to Authors:
Acceptance  decisions made by July 31, 2019

Learn more and submit your papers here.
From PDMA Headquarters
There is still time to nominate an innovative company for the Outstanding Corporate Innovator (OCI) Award! The deadline to submit is March 29, 2019. The selection process provides an excellent mechanism for identifying companies that create and capture long-term value through product and service innovation. As a global award, companies around the world are eligible. Self-nominations are encouraged. Here are the award criteria and the submission links: Award Criteria, Submit a Nomination.

Thank you to all of you who have already completed the recently-sent PDMA member survey. If you have not yet completed it please do so by the end of the day March 27. The survey is being sent to gather member opinion and input about PDMA benefits and features. Responses will be anonymous and the data from the survey will be presented in aggregate form to volunteer leadership and staff to aid decision making and help PDMA continually improve the organization's value proposition to members. We hope you will take the time to complete this brief survey. We would like to hear your opinions and look forward to continuing to serve you and your colleagues as the organization grows. Thank you for your continued participation in PDMA!

Best regards,
Eric Ewald, CAE
PDMA Executive Director
In This Issue
Upcoming Chapter and Global Affiliate Events

Innovation Forum
Tuesday, March 26, 2019
Factory Unlocked
720 E Lacock Street
Pittsburgh, PA  15212


March 26th PDMA Pittsburgh Innovation Forum
Bally Design CEO Julie Gulick is the featured presenter at PDMA Pittsburgh's Innovation Forum - Lean Innovation Entrepreneurship to Drive Innovation in Large Companies.
Julie shares her expertise and experiences from her product management roles at top innovative companies in Pittsburgh, including Medrad, McKesson, and Respironics. 

She will help attendees understand the importance of entrepreneurial factors and shows how they can be harnessed to accelerate innovation. She will discuss best practices, challenges, and lessons learned to demonstrate how lean innovation/startup can drive innovation.
Location: Factory Unlocked
Doors open at 5:30pm. Presentation begins at 6:00pm.
If you are in the Pittsburgh area, please plan to attend. 

PDMA Carolinas 10th Annual Conference
Friday, April 5, 2019

UNCC - Center City
Charlotte, NC

Innovation and Digital Transformation: Partners, Neighbors, or Frenemies?

Academic $50 
Student* $25 
Member $75 
Non member $100

Learn More and Register
PDMA Webcast Call for Volunteers
We are looking for PDMA members who would like to join our webcast committee. The webcast committee meets  every other week and helps put on our monthly third Thursday webcasts. A committee member helps recruit expert product professionals that provide tools and resources for our membership to help them learn, grow, and succeed. They help diversify the content each month to make sure it is relatable, worthwhile content for the product development and management community. Interested? Contact Arzu Alimohd  at 

JPIM Is Free with PDMA Membership. Access Your Journal Today!
JPIM Forum
The JPIM March 2019 issue is now available! Access the latest issue here.

Members log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the new JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". S earch for Journal of Product Innovation Management
Get the latest edition of our  PDMA BoK  combining all NPDP exam preparation materials into one guidebook. You can purchase a copy directly through Amazon .

The PDMA Body of Knowledge covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management - New!

For an overview of each BoK chapter, visit PDMA's Body of Knowledge.  

Get NPDP Certified

Congratulations on Your NPDP Certification!
PDMA congratulates community members who earned their NPDP Certification in February 2019! 
Bhaskar Sarma, NPDP 
Cheng-Chung Fan , NPDP 
Harsha Kalkoti , NPDP  
Marissa Davis, NPDP 
Wei-Shiang Ke, NPDP 
Zhaosha Li, NPDP  
February 2019 New Members - Welcome!
PDMA welcomes new members in February 2019. We look forward to working with you! 

Academic Members
Asaad Aldraihim

Professional Members
Devendra Bangar
Peter Bockhaus
Jason Bonnet
Kwasi Brefo
Barbara Busse
Johannes Comeau-Milke
Cecile Cremer
Rogier de Haan
Jaime Estrada
Sharayah Follett
Matthew Gilbride
Uday Gokhale
Tom Groff
Gabriele Kindl
Morris Koo
Yu-Kang Liu
Shahanshah Manzoor
Kiko Maza
Bobby Norvell
Maximilian Rumpf
Jochen Stich
Chloe Stuckelschweiger
Nina Tamerl
Tim Tyler
Nienchiang Wang
Mayank Yadav

Student Members
Uddipta Sengupta
Submit a Book Review
Read a review of the recently-published Leveraging Constraints for Innovation, the third book in PDMA's Essentials series HERE.

Members, if you have not had the opportunity, please check out the book reviews on the PDMA website  here
Earn PDHs for NPDP recertification by writing a book review for PDMA! Learn how  here.
Contact Teresa Jurgens-Kowal, PhD, NPDP, with questions or submissions.
Connect with PDMA
Stay connected with PDMA in real-time. Join the conversation today!

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