Nov 21, 2019

2020  Competitive Edge: 
Innovation in the Connected Age - Registration Now Open!

Morphological Products
The new triad of physical products joined by software and services to form a total experience has had a profound impact on the processes of product innovation, product development, and product management. In this track we'll explore how IoT, Machine Learning, and AI continue to transform the world where we live and how it impacts the work we do optimizing the value proposition at every point of the experience.

Smart Tools & Techniques
Many of the tools we use to ideate, innovate, develop, and manage are changing at the same rapid pace as product life cycles continue to shorten. Join our track speakers and learn more about the latest trends in the fundamental processes, tools, and techniques that drive action at the workflow, information flow, and decision flow level of innovation management. Like smart phones and smart homes, come fill your toolbox with some of the latest smart tools and techniques that will set you apart.

Big Bang Business Models
Do you remember when companies had to make money and short-term ROI was calculated as a part of the business case? The breakthrough impact of new-born companies over the decade or two brought disruptive business models and technologies that are well-funded, grabbing "land" and then managing their way to profitability over many years. Is your company making a shift or are you on shaky ground? Learn new approaches to your business model that can help you survive and thrive.

Innotech and its Impact
Innovation technology has exploded, and software solutions are part of every aspect of personal and professional life. New technologies, systems, and platforms - along with distribution options for these solutions - are changing and aligning with consumer and enterprise behavior. Explore the role software systems, technology, and the cloud play in innovation, product development, and product management.

PDMA Webcast: Lean-driven Innovation

Featuring Speaker Norbert Majerus
Business Owner at norbert majerus consulting LLC
Thursday, January 16, 2020
11 a.m. CT/Noon ET
Space is limited, register early to reserve your spot!
** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.
Session Description:
Lean Thinking and Lean Six Sigma have found widespread application in manufacturing and services and more and more companies discover that the principles apply equally well to the innovation creation process. In fact the benefits for applying lean to R&D and innovation in manufacturing and services can be significantly higher than those achieved in plants and offices.

This presentation covers the following topics:
  • The key principles and how they are appropriately applied in the different phases of the innovation process
  • Examples and case studies of successful implementations
  • Key tools and features:
    • The lean startup and creation process
    • The set-based concurrent knowledge development process
    • The fast and predictable product creation process
  • How to engage people in a lean transformation
PDMA Members: $FREE
Non-Members: $10

New Product Development  Professional Certification Highlights
Invest in certification to advance your innovation career.

Use the credibility and credentials of certification to connect with business opportunities, promotions, and new job responsibilities. Skills and tools covered are essential to achieve best-in-class results and improve your product success rate.
Top 3 Reasons to Get NPD Professional Certification

1.  Success
Advance your career. The credibility of New Product Development Professional Certification helps you stand out from the crowd and connect with business opportunities and new jobs. When you earn your NPD Professional Certification, companies looking to hire top talent will see your commitment to the profession, know you have top-notch product development, innovation, and management ability and a track record of success.

2. Mastery
NPD Professional Certification is proof and formally recognizes your mastery of NPD principles and drive for productivity, efficiency, and financial results. This edge allows you to document your knowledge and experience in new products and product management, confirms your knowledge of critical end-to-end product processes, and makes you an expert.

3. Leadership
Certification identifies you as someone who has the skills, knowledge, and experience to manage product lines and product teams, and move into leadership positions. You earn a prestigious designation that carries with it a sense of confidence and personal accomplishment, and demonstrates your professional competency.

Don't Forget to Check out kHUB - PDMA's Digital Content Management Resource
This month we are highlighting two of our recent PDMA webcasts that are now available through kHUB.
  • Alexandra Lung from Pivotal Labs presents her success using empathy techniques during market research to enrich the customer experience: Impact Matters: How to Design with Empathy and Leave Your Biases BehindAlexandra also presented "Achieving Quality and Speed...With Three Easy Hacks" at the Disruption by Design Competitive Edge conference B2C track earlier this month. 
  • Bradford Matthews from Co-Innovation Institute AS shares information on how to influence others for support of important initiatives to improve program results in his webcast, Influencing for Results.
kHUB is organized into seven sections following the PDMA Body of Knowledge framework.  Content and resources are classified into one or more of the following sections:  Strategy, New Products Processes, Life Cycle Management, Portfolio Management, Tools and Metrics, Culture, Teams & Organizations, Market Research, plus "What's Hot", a favorite area for what's new and trending.
As the world's foremost professional association for product management, development, and innovation professionals (practitioners, academics and service providers), our core value is career-advancing knowledge and resources, founded on sound academic research and proven practical application. kHUB facilitates the creation and exchange of product management, development, and innovation knowledge and best practices that provide the basis for individual professional development and organizational innovation, leading to a competitive edge. Learn how to engage today.

Login to access the full content and community discussions. 
Why Do Product Teams Excel? Want to Find Out? Take the survey. Get the results.
PDMA is partnering with Actuation Consulting on an invaluable product team performance survey.    Actuation Consulting has been   conducting a global study of product teams with the goal of improving our understanding of why some product teams excel - while others struggle.   They seek  to expand our growing knowledge of the factors that drive or influence the best outcomes and identified statistically significant elements that drive top performance. Not all factors carry the same weight and their regression analysis of findings enables them to present a weighted scale that helps organizations prioritize their activities more effectively.  

The survey is unique in that, since its inception in 2012, it has received support from a constellation of leading industry associations and market players - groups that generally don't collaborate on such endeavors.  We are proud to partner with   Actuation   on this year's survey.  Help us make this year's survey the most successful ever!    Register to take the survey here:

Participants who complete the survey receive complimentary access to the executive summary of findings and results, and are entered into the drawing for an Amazon gift card. Register to take the survey here.
PDMA Carolinas Chapter Announces Student Competition Winner

Enoch Chang, Team Leader, Student Competition Winner
Durham, NC. (November 2019) -The Carolinas Chapter of the Product Development and Management Association chose the Duke team as the winner of its Graduate Product Design and Development Competition at its annual  Innovate Carolina conference in Charlotte, NC. The award's sponsor,  industrial design firm, Trig , presented the team with a cash prize and mentoring support.
"The student competition was a great experience for me and the team," said Enoch Chang, Team Leader. "I am grateful for the opportunity to have presented our team's idea for both Innovate Carolina this April and the PDMA in November to large audiences at both conferences. Not only was I able to network with several professionals across industries from different countries, but I was also able to participate in engaging conversations about everything from how to further develop our idea to industry insights and career advice."
The students built a catheter-based device that could be used to enhance clinical outcomes of radical prostatectomies. Their device detects differences in urethral pressure based on adjacent organs to better localize the desired cut location. During their two-semester Medical Device Design course, taught by Duke BME's Eric Richardson and Mark Palmeri, the team developed this idea. The project was supported by Drs. Tom Plaskick and Ali Amansharifi, two physicians at the Duke University Medical Center, who identified the challenge of determining anatomic margins during radical prostatectomies. According to Palmeri, students detailed the clinical need, worked on design specifications to improve upon this location determination and then designed and prototyped a device to accurately detect the anatomical boundary. "The success of our students at these design competitions is a direct reflection of the investment that BME has made in expanding our resources for medical device design," says Palmeri.  

Trig, the award sponsor, is a full-service industrial design firm serving the consumer, healthcare, and durable goods markets. Trig's comprehensive innovation process includes insights and ideation, product design, and brand asset management agency for start-ups, mid-sized, and Fortune 500 companies across the United States. Based in Chapel Hill, the Trig® product design consulting team can be found in Charlotte, Raleigh, and Richmond, Virginia.
The student team, led by Enoch Chang, went on to win the international student competition at the PDMA Annual Conference on Nov. 5, 2019 in Orlando, Florida. The PDMA Foundation, along with Conference Chair Ernie Harris and Student Award Chair Cheryl Jacobs presented the team with a cash prize and gave them a platform to present their product at the conference.

For more information, visit the PDMA website.
From PDMA Headquarters
Thank you to all who joined us in Orlando for the PDMA Annual Conference. We had strong attendance, four days packed full of knowledge-building sessions, networking, and conversation. Thank you and congratulations to Conference Chair Ernie Harris and the whole committee for all their hard work, care, and creativity in putting this event together! We heard a lot of positive feedback about the content and the event in total! Next year's conference: PDMA Competitive Edge: Innovation in the Connected Age will be held September 19-22, 2020, at the Hilton New Orleans Riverside. Please save the date now; registration is already open if you want to lock in the best rates now. You can register via the 2020 conference central page .

Want to join others leading the profession via thought leadership on kHUB or other PDMA leadership opportunities? Visit our volunteer landing page . Opportunities for involvement are detailed there as well as a brief interest form. Why do it? Volunteering will help you stay on the leading edge of the profession and be more current by working alongside other passionate product people. You will develop deeper collegial relationships that can be quite valuable in the course of your career. You might also have some fun! We invite you to take a look at the opportunities on the landing page and hope you will choose to get involved!

Best regards,

Eric Ewald, CAE
PDMA Executive Director
In This Issue
2020 Webcast Call for Presenters
PDMA's webcast committee is looking for presenters for the next year. Every third Thursday of the month, PDMA provides professional education opportunities for product developers and managers. Each presentation is made by a PDMA member or guest speaker, lasting about one hour and offering rich opportunities for interaction.

Upcoming Chapter and Global Affiliate Events

PDMA Tampa: Facility Tour- Valpak
Thursday, November 21, 2019
6-9 p.m.
1 ValPak Ave N
St. Petersburg, Florida  33716


PDMA Madison: Journey Mapping Group Discussion & Networking Event
Thursday, December 5, 2019
6-7:30 p.m.


PDMA Chicago: Breakfast Club (downtown)
Friday, December 6, 2019
8-10:00 a.m.
Tech Nexus


PDMA Netherlands: Masterclass at Redwell
Monday, November 25, 2019
3:30-6:30 p.m.
Redwell Studio


PDMA Central Europe: How to Build a Product and R&D Team - Gdynia
Thursday, November 21, 2019
8:30 a.m.-4:30 p.m.
Pomeranian Science and Technology Park


December 14-15, 2019
Indian Institute of Technology [IIT] - Madras Campus, IC&SR Hall
Chennai, India

JPIM Is Free with PDMA Membership. Access Your Journal Today!
The JPIM November 2019 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". S earch for Journal of Product Innovation Management
PDMA BoK Guidebook

Get the latest edition of our PDMA BoK,  combining all NPD Professional exam preparation materials in one volume. Purchase a copy  directly through Amazon .

The PDMA BoK covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management 
For an overview of each chapter, visit  our PDMA BoK webpage.
Get NPD Professional  Certification

Congratulations on Your NPD Professional Certification!
PDMA congratulates community member s who earned their NPD Professional Certification in October 2019!
Richard Treonze
Walaaeldin Ahmed
October 2019 New Members: Welcome!
PDMA welcomes these new members in October 2019. We look forward to working with you! 

Academic Members
Benoit Poulin
M. Berk Talay

Professional Members
Scott Anderson
Courtney Babcock
Kaiwen Chiu
Paul Christodoulou
Piotr Dreszer
Anna Eilers
Brett Granmo
Henryk Kubiczek
Andreas Maihoefer
Brad Matthews
Katie McGinnis
Laura Mooney
Don Ortner
Unnikrishnan Ramakrishnan
Grzegorz Rejchel
Sarah Speer
Thomas Vos
Wang Chunghan Wang
Darren Williams
Dominique Winter

Student Members
Michael Brady
Hatem Khalfaoui
Hamed Khatibi
Naser Mostashiri
Luodi Pan
Daniel Reif
Mingming Wang

U.S. Team Members
Scott Keys
Submit a Book Review
Members, if you have not had the opportunity, please check out the book reviews on the PDMA website  here
Earn PDHs for NPDP recertification by writing a book review for PDMA! Learn how  here.
Contact Teresa Jurgens-Kowal, PhD, NPDP, with questions or submissions.
Conference Highlights
Kevin Budelmann, Peopledesign
Gorilla Glue - OCI Recipient
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