September 19-22, 2020

Hilton New Orleans Riverside

Four Content-Packed Conference Tracks

Morphological Products

The new triad of physical products joined by software and services to form a total experience has had a profound impact on the processes of product innovation, product development, and product management. In this track we'll explore how IoT, Machine Learning, and AI continue to transform the world where we live and how it impacts the work we do optimizing the value proposition at every point of the experience.

Smart Tools & Techniques

Many of the tools we use to ideate, innovate, develop, and manage are changing at the same rapid pace as product life cycles continue to shorten. Join our track speakers and learn more about the latest trends in the fundamental processes, tools, and techniques that drive action at the workflow, information flow, and decision flow level of innovation management. Like smart phones and smart homes, come fill your toolbox with some of the latest smart tools and techniques that will set you apart.

Big Bang Business Models

Do you remember when companies had to make money and short-term ROI was calculated as a part of the business case? The breakthrough impact of new-born companies over the decade or two brought disruptive business models and technologies that are well-funded, grabbing "land" and then managing their way to profitability over many years. Is your company making a shift or are you on shaky ground? Learn new approaches to your business model that can help you survive and thrive.

Innotech and its Impact

Innovation technology has exploded, and software solutions are part of every aspect of personal and professional life. New technologies, systems, and platforms - along with distribution options for these solutions - are changing and aligning with consumer and enterprise behavior. Explore the role software systems, technology, and the cloud play in innovation, product development, and product management.

Session Description:

Rates:

PDMA Members: $FREE

Non-Members: $10

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Invest in certification to advance your innovation career.

Use the credibility and credentials of certification to connect with business opportunities, promotions, and new job responsibilities. Skills and tools covered are essential to achieve best-in-class results and improve your product success rate.

1.  Success

Advance your career. The credibility of New Product Development Professional Certification helps you stand out from the crowd and connect with business opportunities and new jobs. When you earn your NPD Professional Certification, companies looking to hire top talent will see your commitment to the profession, know you have top-notch product development, innovation, and management ability and a track record of success.

2. Mastery

NPD Professional Certification is proof and formally recognizes your mastery of NPD principles and drive for productivity, efficiency, and financial results. This edge allows you to document your knowledge and experience in new products and product management, confirms your knowledge of critical end-to-end product processes, and makes you an expert.

3. Leadership

Certification identifies you as someone who has the skills, knowledge, and experience to manage product lines and product teams, and move into leadership positions. You earn a prestigious designation that carries with it a sense of confidence and personal accomplishment, and demonstrates your professional competency.

kHUB is organized into seven sections following the PDMA Body of Knowledge framework.  Content and resources are classified into one or more of the following sections:  Strategy, New Products Processes, Life Cycle Management, Portfolio Management, Tools and Metrics, Culture, Teams & Organizations, Market Research, plus "What's Hot", a favorite area for what's new and trending.

 

As the world's foremost professional association for product management, development, and innovation professionals (practitioners, academics and service providers), our core value is career-advancing knowledge and resources, founded on sound academic research and proven practical application. kHUB facilitates the creation and exchange of product management, development, and innovation knowledge and best practices that provide the basis for individual professional development and organizational innovation, leading to a competitive edge. Learn how to engage today.

Login to access the full content and community discussions. 

Durham, NC. (November 2019) -The Carolinas Chapter of the Product Development and Management Association chose the Duke team as the winner of its Graduate Product Design and Development Competition at its annual  Innovate Carolina conference in Charlotte, NC. The award's sponsor,  industrial design firm, Trig , presented the team with a cash prize and mentoring support.

 

"The student competition was a great experience for me and the team," said Enoch Chang, Team Leader. "I am grateful for the opportunity to have presented our team's idea for both Innovate Carolina this April and the PDMA in November to large audiences at both conferences. Not only was I able to network with several professionals across industries from different countries, but I was also able to participate in engaging conversations about everything from how to further develop our idea to industry insights and career advice."

 

The students built a catheter-based device that could be used to enhance clinical outcomes of radical prostatectomies. Their device detects differences in urethral pressure based on adjacent organs to better localize the desired cut location. During their two-semester Medical Device Design course, taught by Duke BME's Eric Richardson and Mark Palmeri, the team developed this idea. The project was supported by Drs. Tom Plaskick and Ali Amansharifi, two physicians at the Duke University Medical Center, who identified the challenge of determining anatomic margins during radical prostatectomies. According to Palmeri, students detailed the clinical need, worked on design specifications to improve upon this location determination and then designed and prototyped a device to accurately detect the anatomical boundary. "The success of our students at these design competitions is a direct reflection of the investment that BME has made in expanding our resources for medical device design," says Palmeri.  

Trig, the award sponsor, is a full-service industrial design firm serving the consumer, healthcare, and durable goods markets. Trig's comprehensive innovation process includes insights and ideation, product design, and brand asset management agency for start-ups, mid-sized, and Fortune 500 companies across the United States. Based in Chapel Hill, the Trig® product design consulting team can be found in Charlotte, Raleigh, and Richmond, Virginia.

The student team, led by Enoch Chang, went on to win the international student competition at the PDMA Annual Conference on Nov. 5, 2019 in Orlando, Florida. The PDMA Foundation, along with Conference Chair Ernie Harris and Student Award Chair Cheryl Jacobs presented the team with a cash prize and gave them a platform to present their product at the conference.

For more information, visit the PDMA website.

Best regards,

Eric Ewald, CAE
PDMA Executive Director
[email protected]