May 18, 2018

Announcing! Registration is OPEN
From PDMA Headquarters
Spring is here and your PDMA staff is super-busy.  I wanted to highlight four top stories this month, starting with our big event.  

Registration is now OPEN for the 2018 Competitive Edge Conference powered by PDMA. This year's theme is Disrupting the Disruptors and it will be four days of high-energy knowledge-packed content.  Register now to attend at our best-value, early bird pricing for the  All-Access Pass. This special members-only price ends July 31.   We are very excited to see registrations coming in and we anticipate a fantastic event. Join us at Chicago's Swissôtel November 3-6.

Speaking of the conference, you still have time to submit a speaker proposal. You can view information about the mission-critical tracks, and submit a proposal here . Please consider sharing your knowledge and experience by submitting a proposal; be sure to do so by the submission deadline of 
May 22 !

We have also opened registration for the JPIM Research Forum powered by PDMA, the premier innovation research conference taking place November 3-4. The forum is held in conjunction with the conference in Chicago. This cutting-edge forum is looking for competitive papers and special session proposals. Don't postpone. The deadline is June 1. More information on the forum and where to submit your manuscript can be viewed here .

Be sure to let us know if you need any help registering for these great events. 

Best regards,
Eric Ewald, CAE
PDMA Executive Director
Chapter Highlights
Pittsburgh Chapter "ROI of Design" March Event Recap
Over 50 people packed the Carnegie Mellon Integrated Innovation Institute on March 12 for the sold-out Pittsburgh Chapter panel discussion "The ROI of Design: Using Design to Grow Your Business." 
Design experts Matt Beale, Kris Kaneta, and Randy Rossi provided attendees with great insight into the world of design. They opened the discussion by explaining that design is more than just aesthetics. Design is the purposeful creativity and development of products and services. Design also involves empathy, ergonomics, and creating customer experiences.
The panelists then shared their thoughts and experience on multiple design topics including measuring the ROI of design, using tools and techniques that make the design process easier, how technology impacts design, and much more. Key takeaways from the discussion included:
  • With product design, ROI can be difficult to measure since you are not changing one thing related to the design. After establishing what you want to accomplish, it is important to carefully manage expectations, while systematically managing ROI.
  • We have the ability to learn more about our customers than ever before, and that information should be used to your advantage when designing new products or services. Recommended reading: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway.
  • Designers and engineers should work together to embrace the vision of the product. Working collaboratively, rather than in silos, can help the designer and engineer understand each other's perspectives to improve the overall design.
  • There is a craft to industrial design. Although technology can help designers learn faster and speed processes, technology cannot replace the insight that a designer can gain from building a product by hand.  
Attendees were engaged throughout the discussion and asked great questions. We would like to thank Matt Beale, President of Daedalus; Kris Kaneta, Sr. Vice President of Marketing at TeleTracking Technologies; and Randy Rossi, President of Bally Design for helping attendees gain a greater understanding of how design can impact a business. 
Utah Chapter: Protecting Your Product IP to Protect Your Business
On April 17, 2018, the Utah Chapter of the Product Development Management Association (PDMA), in conjunction with Workman Nyddeger (WN) IP Law firm held a highly informative meeting on Protecting Your Product IP to Protect Your Business.  Attendees learned from speakers Levi Brown and Mike Frodsham of WN on the 4 forms of Intellectual Property Protection:  Trade Secrets, Trade Marks, Copyrights, and Patents.  Levi and Mike spoke about the key changes in patent law and how they affect your business.  Filing for protection first, prior to public disclosure, is the best protection that a business can have.  Firms like Workman Nyddeger can help with this process and help develop cost-effective strategies to protect your IP for the good of your business, as well as help defend against infringement.
Robert Male, President of the Utah Chapter of PDMA, spoke briefly about the relationship of PDMA with Workman Nydegger and the Chapter's mission to bring innovators in Utah together to network and learn about aspects of product development that will help keep our economy vibrant through organic growth from New Product Introductions.  Participants were excited about the opportunity to network with other product developers and speak informally with the members of Workman Nydegger.  One respondent to the event survey said, "I got all my [IP] questions answered!"
Our next Chapter Meeting will feature Cydni Tetro of the Women's Tech Council.  Cydni is a master at marketing and has worked with companies such as Disney, the NFL, Microsoft, DreamWorks, Facebook, and Walmart, to name a few.  She will be sharing her experiences and wisdom around Smart Market Validation: Nailing Your Customer's Needs and Wants.  Set the time in your calendar for June 19 and join us!
LAST CHANCE! Submit a Speaker Proposal for 2018  Competitive Edge Conference

Swissôtel Chicago | November 3-6, 2018
Last chance to submit your presentation to be included in PDMA's Annual Competitive Edge Conference, a unique event experience attracting participants from across the United States and around the world. Submissions are due next week on Tuesday, May 22. 

Build your product playbook through presentations, case studies and workshops, and network with champions from the front lines of product innovation and management. At Disrupting the Disruptors, you are the hero of your own story - you choose the most relevant programs from four mission-critical tracks.

Conference Tracks
  • Driving Hyper-Customer Focus
  • Building the Leadership Stack
  • Super-Charging the Product Life Cycle
  • PDMA Mechanisms of Action
2018 JPIM Research Forum 
Powered by PDMA
Call for Papers!

The Product Development and Management Association (PDMA), host of the  Journal of Product Innovation Management  (JPIM), is announcing its annual research forum. The  JPIM Research Forum,  powered by PDMA, is a premier research conference and proud to highlight JPIM, the leading academic journal for research on new product development (NPD) and innovation management.

Submission Deadline:  Friday, June 1, 2018 
Submission Decision: Acceptance/Rejection decision made by July 6, 2018
Welcome April 2018 New Members!
PDMA welcomes the following new members in April 2018. The PDMA community looks forward to working with you!

Professional Members

Pepijn Alkemade
Kevin Allison
Philip Anthony
Mara Bagnasco
Brian Eastman
Timothy Feltner
Daryl Fisher
Josie Harries
Lorrie LiBrizzi
Spencer Parikh
Kimberly Pavlovich
Deepakumar Pu
Doug Quam
Ahmed Shreim
Deidra Walker
David Zoba

Student Members

Jacopo Edoardo Brignola
Amjad Chishty
James Ellis
Jatin Kumar
Sri Teja Mangu
Cindy Moser
Jeanna Ryan
Mustafa Sheikhani

US Team Membership

Steve Ross
In This Issue
Click here to watch the clip below.

Submit a Book Review
Members, if you have not had the opportunity, please check out the book reviews on the PDMA website  hereincluding two new reviews on  How Boeing Defied the Airbus Challenge:  An Insider's Account, and Designing Your Life.
Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.
Contact Teresa Jurgens-Kowal, PhD, NPDP with questions or submissions.
Upcoming Chapter and Global Affiliate Events

May 17, 2018
Flashpoint at Georgia Tech
Atlanta, Georgia


Foundations 3 - Idea/Portfolio Management
May 23, 2018
7001 Weston Pkwy, Ste. 200
Cary, North Carolina 27513


Innovation Networking and Presentation
May 23, 2018
Chicago, Illinois 60606
Learn More and Register


Breakfast Club (downtown)
June 1, 2018
Tech Nexus
Chicago, Illinois 60606


June 4, 2018
400 Birnie St
Greenville, South Carolina 29611


Innovation Networking and Presentation
June 5, 2018
Downtown - TBD
Chicago, Illinois
Learn More and Register


SMART Marketing Validation: Nailing Your Target Customers' Needs
June 19, 2018
Workman Nydegger
Salt Lake City, UT
Learn More and Register

>> View the Full Calendar
JPIM is free with PDMA Membership. Access your Journal Today!
JPIM Journal
JPIM May 2018 issue is now available! Access the latest issue here.

Members log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the new JPIM app!

Download the  JPIM  app for iOS devices from the Apple App Store to easily read all of the issues as well as articles awaiting publication under "Early View". S earch for "Journal of Product Innovation Management". (Not yet available for Android.) 
Get the latest edition of our  PDMA  BOK  combining all NPDP exam preparation materials into one guidebook. You can purchase a copy directly through Amazon .

The PDMA Body of Knowledge covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management - New!

For an overview of each chapter in the BoK, visit PDMA's NPDP Body of Knowledge.  

Get NPDP Certified

Congratulations on Your NPDP Certification!
PDMA congratulates community members who earned their NPDP Certification in April 2018! Learn more about NPDP Certification .

Bao-Lung Liu,  NPDP
Jhao-Syong Chen , NPDP
Kenneth Teal, NPDP
Lazar Jankovic, NPDP
YuYu Chang, NPDP
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