Oct 17, 2019

One of Two Great Conference Keynotes
Disney Institute Speaker - Scott Vedder
In his role as a senior facilitator, Scott is responsible for drawing on his leadership experience, business knowledge, and Disney Institute insights to understand client objectives and better align learning solutions. He facilitates the delivery of business programs individually and as a team.

Prior to joining Disney Institute, he worked as an executive advisor, communications resource, and project manager for a vice president of experience integration and other senior leadership, where he influenced key strategies and developed communication tools to set the team up for success. Scott was also a guest speaker for Disney Institute, where he delivered personal stories and leadership insights to clients in both private engagements and professional development courses. 

Additionally at Disney, Scott served on the inaugural board of Disney's SALUTE Diversity Resource Group as a communications officer, where he developed strategic engagement plans, talking points and key messaging that focused on the employee experience of military veterans. Scott has had additional roles at Disney in talent planning, strategy management, recruiting, and front-line operational leadership roles. 

Scott is a published best-selling author and has been actively involved in the community through the Metropolitan Business Association, Orlando's LGBT Chamber of Commerce, and other groups. 
Conference Hotels
Hilton Orlando Bonnet Creek and Waldorf Astoria are sold out for most of nights of the PDMA conference.  Please call the hotel directly for availability i f you still need to make a reservation, as this can change on a daily basis. Confirmation of rooms will only be accepted based on availability and at the hotel's current prevailing rates.

Orlando is a popular conference city, so you have many other hotels to choose from in the area.  You can find information here: https://www.visitorlando.com/en/places-to-stay
Discounts When You Team Up with PDMA!
PDMA members receive a 30% discount off the member price starting with the third registration. First two registrants pay the full member rate. Registrations must be submitted together via PDF form
New Product Development  Professional Certification Highlights
Invest in certification to advance your innovation career.

Use the credibility and credentials of certification to connect with business opportunities, promotions and new job responsibilities. Skills and tools covered are essential to achieve best-in-class results and improve your product success rate.
Top 3 Reasons to Get NPD Professional Certification

1.  Success
Advance your career. The credibility of New Product Development Professional Certification helps you stand out from the crowd and connect with business opportunities and new jobs. When you earn your NPD Professional Certification, companies looking to hire top talent will see your commitment to the profession, know you have top-notch product development, innovation and management ability and a track record of success.

2. Mastery
NPD Professional Certification is proof and formally recognizes your mastery of NPD principles and drive for productivity, efficiency and financial results. This edge allows you to document your knowledge and experience in new products and product management, confirms your knowledge of critical end-to-end product processes and makes you an expert.

3. Leadership
Certification identifies you as someone who has the skills, knowledge and experience to manage product lines and product teams, and move into leadership positions. You earn a prestigious designation that carries with it a sense of confidence, personal accomplishment and demonstrates your professional competency.

JPIM Research Forum: Agenda Now Available
The 2019 Journal of Product Innovation Management (JPIM) Annual Research Forum, powered by the Product Development and Management Association ( PDMA), will offer networking opportunities with innovation scholars, practitioners, the JPIM's new Editorial Team and the PDMA community.
Keynote Jeff Covin
Conference Awards
The  2019 JPIM Research Forum  offers the following awards, which will be presented at the event:
          • Best Competitive Paper
          • Best Doctoral Student Paper 
          • Best Reviewer
          • Best Poster
Winners receive feedback on their work regarding potential submission to the  Journal of Product Innovation Management  (JPIM) from Prof. Charles Noble and Prof. Jelena Spanjol, JPIM Editors-in-Chief.

Research Forum Keynote Speaker Jeff Covin
"Corporate Entrepreneurship: Current Research Foci and Promising Research Directions"

Product development activity is inherent to many corporate entrepreneurial processes. This talk will focus on describing two distinct domains of corporate entrepreneurship research where product development activities are core phenomena. These domains are entrepreneurial orientation research and internal corporate venturing research. Conceptual and definitional matters regarding these domains will be reviewed, followed by a presentation of key learnings from research in these domains.

PDMA Pittsburgh October 31 Industry 4.0 Panel Discussion
On October 31, PDMA Pittsburgh is hosting an engaging panel discussion: Product Development and the Digital Thread... Are We Ready for Industry 4.0? during the Digital Bridge 2019, Pittsburgh's Industry 4.0 Conference .

Expert panelists from Penn State, Carnegie Mellon University, Siemens, Arconic, and AW Miller/Miller 3D will share their expertise on Industry 4.0 and will discuss how they are applying Industry 4.0 technologies and methods.

During this intriguing discussion, attendees will learn about Industry 4.0 and the various elements that it encompasses such as data analytics, big data, digital twin/digital thread, automation, robotics, sensor technology, IoT/IIoT, artificial intelligence/machine-learning, cyber security, and more. The panel will also cover:
  • The impact that Industry 4.0 will have on product development, specifically in processes, roles and level of participation.
  • Issues/challenges, as well as the benefits and opportunities, faced by product developers in this new revolution.
  • Where product development might be headed in lieu of Industry 4.0, and how it might bridge gaps with the various disciplines involved.
The Conference will be held at the DoubleTree by Hilton Hotel Pittsburgh - Cranberry on October 31, from 8:30 a.m. - 3:30 p.m., and the panel discussion will take place 12:45 p.m. - 1:45 p.m. The PDMA community is invited to use code PDMA to receive a $50 conference registration rate ($100 savings).

The Digital Bridge 2019 Conference is an annual event hosted by Catalyst Connection - an economic development organization dedicated to helping small and mid-size manufacturers in southwestern Pennsylvania improve their competitive performance.

Learn more about the panel discussion , and be sure to register for the conference if you will be in the Pittsburgh area on October 31!

Don't Forget to Check out kHUB: PDMA's Digital Content Management Resource
kHUB is organized into seven sections, following the PDMA Body of Knowledge framework.  Content and resources are classified into one or more of the following sections:  Strategy, New Products Processes, Life Cycle Management, Portfolio Management, Tools and Metrics, Culture, Teams & Organizations, Market Research, plus "What Hot", a favorite area for what's new and trending.
As the world's foremost professional association for product management, development and innovation professionals -practitioners, academics and service providers - our core value is career-advancing knowledge and resources, founded on sound academic research and proven practical application. kHUB facilitates the creation and exchange of product management, development and innovation knowledge and best practices, that provides the basis for individual professional development and organizational innovation, leading to a competitive edge. Learn how to engage today.

Check out this month's featured content and discussions about Standardization of Innovation in the Tools and Metrics section of PDMA's Knowledge Hub.

Login to access the full content and community discussions. 
Why Do Product Teams Excel? Want to Find Out?
PDMA is partnering with Actuation Consulting on the next iteration of an invaluable product team performance survey.    Since 2012 Actuation Consulting has been   conducting a global study of product teams with the goal of improving our understanding of why some product teams excel - while others struggle.   They have   sought to expand our growing knowledge of the factors that drive or influence the best outcomes and identified statistically significant elements that drive top performance. Not all factors carry the same weight and their regression analysis of findings has enabled them to develop a weighted scale that helps organizations prioritize their activities more effectively.  

The survey is unique in that, since its inception in 2012, it has received support from a constellation of leading industry associations and market players - groups that generally don't collaborate on such endeavors.  We are proud to partner with   Actuation   on this year's survey.  Help us make this year's survey the most successful ever!    Register to take the survey here:   http://eepurl.com/2pYiD

Participants who complete the survey receive complimentary access to the executive summary of findings.

From PDMA Headquarters
Looking for talent?

The PDMA Career Center is a unique resource to connect members and users to hiring managers and relevant professional careers in product management and new product development. Whether a job seeker or employer, our Career Center can forge meaningful connections with just a few clicks of a button. 

PDMA's Career Center continues to grow in use and popularity. Already this year, there have been nearly 45,000 job views, a 24% increase over last year. Whether you are hiring or seeking make sure to leverage this valuable resource. Share it with your HR staff if they are not directly involved with PDMA!

Best regards,

Eric Ewald, CAE
PDMA Executive Director
In This Issue
Conference Sponsorships Available
Increase Your Exposure. Become a 2019 PDMA Conference Sponsor

PDMA's Annual Conference unites product leaders, teams, innovation executives, academics and solution providers from nearly every industry sector for the "event of the year" for product professionals. Bring your company's brand to life by engaging with our attendees in person, and maximize brand visibility by sponsoring conference events and materials. Build lifelong brand relationships at PDMA's Annual Conference, and choose among several high-impact options.

Upcoming Chapter and Global Affiliate Events

PDMA Tampa: Facility Tour- Valpak
Thursday, November 21, 2019
6:00 - 9:00 p.m.
1 ValPak Ave N
St. Petersburg, Florida  33716


PDMA.NL Masterclass Innovation with Impact: System Innovation
Friday, October 25, 2019
12:30 - 5:00 p.m.
Mijnwater BV (Heerlen)
Learn More


December 14-15, 2019
Indian Institute of Technology [IIT] - Madras Campus, IC&SR Hall
Chennai, India

JPIM Is Free with PDMA Membership. Access Your Journal Today!
The JPIM November 2019 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". S earch for Journal of Product Innovation Management
PDMA BoK Guidebook

Get the latest edition of our PDMA BoK,  combining all NPD Professional exam preparation materials in one volume. Purchase a copy  directly through Amazon .

The PDMA BoK covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management 
For an overview of each chapter, visit  our PDMA BoK webpage.
Get NPD Professional  Certification

Congratulations on Your NPD Professional Certification!
PDMA congratulates community member s who earned their NPD Professional Certification in September 2019!
Hongyao Luo
Magda Mandic
Mohamad Midani
Morassa Mohseni
Tengfei Yin
Yi-Lin Wu
September 2019 New Members: Welcome!
PDMA welcomes these new members in September 2019. We look forward to working with you! 

Academic Members
Shaoling Zhang
Anna Dewalska-Opitek
Mette Praest Knudsen
Corine Genet
Ioanis Katakis
Johanna Slot
Mohammad Nejad
Zhen Zhu
Brian Chabowski
Elina Tang

Professional Members
Steve Dunn
Don Aplaon
Srinath Sundarrajan
McKay Noll
Kadavergu Bharath Kumar
Sudarshan Navada
Branston Williams
Gregor Sunderdiek
Alexandra Lung
Donald Ortner
Sunny Prasad
Victoria Cesario
Kin Chan
Ashley Derr

Student Members
Avni Misra
Senda Belkhouja
Junyu Zhou
Mario Piel
Mohammad Hossein Tajvarpour
Carlos Carbajal Pina
Isaiah Harvin
Laetitia Thomas
Aysu Senyuz
Christoph Klos
Khashayar Afshar Bakeshloo
Pierric Appert
Mark Duffy
Mélanie Roux
Matt Story

U.S. Team Members
Mariangella De Biase

Team Member Contact
Jeffrey Southerland
Ramiro Arenas
Submit a Book Review
Members, if you have not had the opportunity, please check out the book reviews on the PDMA website  here
Earn PDHs for NPDP recertification by writing a book review for PDMA! Learn how  here.
Contact Teresa Jurgens-Kowal, PhD, NPDP, with questions or submissions.
Connect with PDMA
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