May 16, 2019

Track Headliners Announced! 
2019 Annual Conference Powered by PDMA
Competitive Edge: Disruption by Design

November 2 - 5, 2019 |  Orlando, Florida


Last month we opened early bird registration and announced keynotes for our top event of the year and as we get ready to announce our full schedule of speakers and sessions, we are excited to announce headline speakers for each of our four content-packed tracks. 

We are all incredibly fortunate to have this select group of experts share their wisdom and it will make choosing between them a difficult decision. 
We are have curated four content-packed conference tracks applying hot and trending topics from the PDMA body of knowledge combined with our overall design theme across key industry segments: B2B, CPG, Services, and Software and AI.

James Bryant,
Waters Corporation,
our headline session speaker in our 
B2B Design and Development Track.

Phyllis Speser,
King Mongkut's University of Technology,
our headline session speaker in our 
Services Design and Development Track.

Gerry Katz, 
Applied Marketing Science, 
our headline session speaker in our 
Software & AI Design and Development Track.

Mark Dziersk, 
McKinsey Design, 
our headline session speaker in our 
CPG Design and Development Track.
This annual event brings together the best and brightest from the fields of New Product Development, Innovation, and Design, to present attendees with an unmatched knowledge-packed experience over the course of two days, in beautiful Orlando, Florida.

With Disney close by, we are excited to focus this year's theme on Design, one of the four Ds of New Product Development - Define, Design, Develop & Deploy. Competitive Edge: Disruption by Design Conference will provide insights into how Design integrates and weaves through the full continuum of New Product Development and Product Management in four powerful and engaging tracks that pull together the powerful essential elements of PDMA's extensive body of knowledge including Strategy, New Products Processes, Portfolio Management, Life Cycle Management, Market Research, Organication, Culture and Teams, and Tools and Metrics.
PDMA Webcast Committee Call for Volunteers
We are looking for PDMA members who would like to join our webcast committee. The webcast committee meets  every other week and helps put on our monthly third Thursday webcasts. A committee member helps recruit expert product professionals who provide tools and resources for our membership to help them learn, grow, and succeed. They help diversify the content each month to make sure it is relatable, worthwhile content for the product development and management community. Interested? Contact Arzu Alimohd  at .
Academics! The 2019  Journal of Product Innovation Management - JPIM  Annual Research Forum, powered by PDMA, seeks paper and poster submissions from scholars from all disciplines who share a common interest in new product development and innovation management.

The forum will offer networking opportunities with innovation scholars, practitioners, the JPIM's new Editorial Team and the PDMA community. Full papers, special topics proposals and early stage work are all welcome.

Venue: Hilton Bonnet Creek, Orlando (FL) USA
Date: November 2 - 3, 2019 

Submission Deadline: 
June 15, 2019

Notification to Authors:
Acceptance  decisions made by July 31, 2019

Learn more and submit your papers here.
PDMA MN: Best Practices for Robust Product and Service Design
Thursday, May 23, 2019
5:00 to 8:00 PM

Starkey Hearing Technologies
6425 Flying Cloud Drive 
Eden Prairie, MN 55344
Session Description: 

Every industry and every company has a method for developing products.

But how can you get there?   We share the top best practices across industries from medical device to commercial products.
The focus is on reducing risks in our product in a timely manner for the market launch.

Examples will be given from manufacturing to marketing.
Our speaker will talk about product and service development, including experimental design methods which a re tools for conducting informative, time- and cost-effective experiments as a best practice. When these experimental design methods are used during product development, they can contribute to building quality into products as well as shortening the development cycle time. Experimental design techniques make it possible to study various product factors at the same time and to select the combination of factors that result in both improved quality and reduced cost. Using these techniques in combination with other practices enables the development of reliable and robust products and can help provide a systematic approach for problem solving during the product development process.


5-6:00 PM 
6:05 PM
Introduction from Steve Stucky, PDMA President
6:15 -7:00 PM
Best Practices for Robust Product and Service Design, Perry Parendo
7:05-7:15 PM 
Question and Answer

  1. The development process benefits from focus on decision making
  2. Experimental design can reduce cost and time required in product development
  3. Up-front strategies will help produce more marketable products
  4. Experimental design can help reduce risk in the product development process.
  5. The development process by nature is full of convergent and divergent cycles.
From PDMA Headquarters
PDMA has been very fortunate in continued interest from members wanting to get more involved in PDMA and take on volunteer leadership positions with various committees. Most recently we are happy to welcome new members to our Membership, Chapters and Webcast committees. We are very excited for what this means for the organization including all manners of "reach": geographic, organizational, professional focus, new ideas and increased energy to fuel continued development of current and new programming areas.

Soon you will see the launch of our newest membership benefit: the PDMA Knowledge Hub or "kHub." We have a fantastic group of volunteer content curators who have been working diligently to prepare this exciting new online resource. Once it launches, we will need some additional assistance in the form of thought leaders moderating discussion groups attached to specific topic areas. Once kHub launches (over the next couple weeks), please experience it and consider getting involved to help it continually evolve and improve.

Want to join others leading the profession via thought leadership on kHub or other PDMA leadership opportunities?  Visit our volunteer landing page . Opportunities for involvement are detailed, and there is a brief form to indicate interest. Why do it? Volunteering will help you stay on the leading edge of the profession and be more current by working aside other passionate product people and you will develop deeper collegial relationships that can be quite valuable in the course of your career. You might also have some fun! We invite you to take a look at the opportunities on the landing page and hope you will choose to get involved!

Best regards,
Eric Ewald, CAE
PDMA Executive Director
In This Issue
Upcoming Chapter and Global Affiliate Events

Best Practices for Robust Product and Service Design
Thursday, May 23, 2019
Starkey Hearing Technologies 
6425 Flying Cloud Drive 
Eden Prairie, MN 55344

JPIM Is Free with PDMA Membership. Access Your Journal Today!
JPIM Forum
The JPIM May 2019 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the new JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". S earch for Journal of Product Innovation Management
Get the latest edition of our  PDMA BoK  combining all NPDP exam preparation materials into one guidebook. You can purchase a copy directly through Amazon .

The PDMA Body of Knowledge covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management - New!

For an overview of each BoK chapter, visit PDMA's Body of Knowledge.  

Get NPDP Certified

Congratulations on Your NPDP Certification!
PDMA congratulates community members who earned their NPDP Certification in April 2019! 
Al Sprosta, NPDP 
Dai Yingzi, NPDP  
I Tang Ting, NPDP
Reda Elalami, NPDP
April 2019 New Members - Welcome!
PDMA welcomes new members in April 2019. We look forward to working with you! 

Academic Members
Emmanuel Bouendeu
Ruth Stevens
Robert Bajko

Professional Members
Muslich Muslich
Kurnia Kiswoto
Paul Tecker
Mohamad Midani
fan yang
Lauren Lackey
Andre Sison
Kim Coplan
Bob Pudlock
Josh Adams
william salvatore
Andrew Shields
Jeevak Badve
Steven Payne
Elizabeth Hill
Conrad Jahrling
Konstantin Izvolsky
Theresa Moss
Eric Gamboa

Student Members
Cecilia Lee
Larissa Michelsen

Team Member
Nikole Bordato
Submit a Book Review
Read a review of the recently-published Leveraging Constraints for Innovation, the third book in PDMA's Essentials series HERE.

Members, if you have not had the opportunity, please check out the book reviews on the PDMA website  here
Earn PDHs for NPDP recertification by writing a book review for PDMA! Learn how  here.
Contact Teresa Jurgens-Kowal, PhD, NPDP, with questions or submissions.
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