Jan 17, 2019

Nominations for PDMA's 32nd Outstanding Corporate Innovator Award Now Open!
The Outstanding Corporate Innovator (OCI) Award is given to a company showing long-term successful results from new products or services.  The selection process provides an excellent mechanism for identifying companies that create and capture value through product and service innovation for five years or more. As a global award, companies around the world are eligible. Nominate your own company or one you admire.   The 2019 winners will join 56 organizations granted the OCI Award over the course of its 32-year history. Learn more about the awards criteria here. The deadline to submit is March 9, 2019.

Benefits of participating in the OCI Awards program:
1.  Winners receive global recognition for top innovation performance
2.  OCI team provides valuable expert assessment and feedback as part of the process.
3.  Top talent is attracted to work for best-in-class performers.

PDMA employs a rigorous evaluation process for the OCI Award and companies which participate in the process benefit from receiving expert external feedback on their innovation practices and results. Winners are recognized globally and can use this recognition to motivate and reward their organizations.
Secure the Lowest Price for 2019 PDMA Annual Conference in Orlando, FL!
If you sign up today with a  $75.00 deposit  you will automatically lock in the lowest price for admission to the 2019 event.

In addition to locking in the lowest price possible, signing up early will automatically subscribe you to conference updates and announcements so you will hear first about things like:
  • Speakers
  • Special Events
  • Special Offers
Destination Orlando
PDMA has secured a special room rate of $199/night plus state and local taxes for single/double rooms available until October  4 , 2019 or until the room block is exhausted, whichever comes first. 
PDMA Webcast:  From Pitch Deck to NPD - Adapting a Start-up Model for Corporate Innovation
Featuring Speaker John W. Eaton
Client Strategist, Macomb-Oakland University Incubator
Thursday, February 21, 2019
12 PM CT / 1 PM ET
Space is limited, register early to reserve your spot!
** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.
Session Description:
We often hear corporate innovation leaders encouraging their internal NPD teams to "act like a startup"...but that's clearly easier said than done. And while founders of tech startups and "intrapreneurs" at Fortune 500 companies have the same basic commercialization goal  (create a positive, profitable, scalable and sustainable path to success for their product or service) the language, process and pace of those efforts varies considerably whether you're an independent visionary or a corporate product manager. 
In this session we'll compare and contrast the chaotic nature of startups with the discipline of corporate NPD using PDMA's Body of Knowledge (BOK) as a framework, and focus on some essential elements of strategy, research, process, and collaboration to accelerate your work as a solo-entrepreneur or as a member of a product team within a larger organization. 
Some takeaways from this session will include:
  • What constitutes a strong "value proposition" for corporate innovation
  • How to look at problems and solutions with less bias
  • Knowing your customer(s) in a more intimate way through Human-Centered Design
  • Refining the desirability/feasibility/viability of your concepts 
We'll also reserve some time to address your questions about Design Thinking and how an end-user emphasis brings clarity and continuity to teams of any size and composition.

PDMA Members: FREE
Non-Members: $10

2019 PDMA Doctoral Consortium
University of Illinois at Urbana-Champaign
August 5-7, 2019
The Gies College of Business at the University of Illinois and the Product Development & Management Association are co-sponsoring the fourth PDMA Doctoral Consortium from Monday, August 5 to Wednesday, August 7, 2019 in Champaign, Illinois. The goal of the Consortium is to enhance the development of doctoral students who are conducting dissertation research in the domain of innovation and new product development.

All meals, housing, social activities, and local transportation will be provided free of charge. Students are only asked to cover their transportation costs to and from Champaign, which is conveniently located just two hours south of Chicago and easily accessible via plane, train, bus or car.

Students accepted to the Consortium will be honored as Doctoral Student Fellows and have a unique opportunity to network and share ideas with leading innovation scholars and corporate executives in a collaborative setting in the Heartland of America. Our two-and-a-half-day event will offer a variety of engaging and interesting activities, including Faculty Presentations, Student Lightning Talks, One-on-one Mentoring, Roundtable Research Discussions, Tours of the University of Illinois Research Park and an Introduction to 3D Printing in the Illinois MakerLab. In addition, Doctoral Student Fellows will have the opportunity to compete for research support as well as the opportunity to present at the Annual PDMA Research Forum.

Additional Learning Opportunity: Fellows interested in learning more about 3D Printing will have the opportunity to attend a special post-conference training event (from 1:00 to 5:30pm on Wednesday, August 7) at the Illinois MakerLab. Fellows who complete this training will receive a Digital Making Certificate from the University of Illinois. The cost of this additional training is $50. Space is limited, so this opportunity will only be available for 15 Fellows.

Consortium Website: pdmaatgies.web.illinois.edu/
Deadline: February 1, 2019
Questions? Please contact Aric Rindfleisch at aric@illinois.edu

PDMA Expands in Central Europe
PDMA is expanding  and growing . This month PDMA President Allan Anderson signed  a Memorandum of Intent (MoI) with the founders of PDMA Central Europe. On behalf of the Board of the PDMA,  Egbert-Jan van Dijck presented the MoI during a meeting in Berlin (GER). The people involved are practitioners, academics and consultants living and working in Poland, Czech Republic, Slovakia and Baltic States (Lithuania, Latvia and Estonia). This provisional international affiliate will strengthen our PDMA Europe Initiative, and will also have a positive effect on PDMA Germany and PDMA UK.
Egbert-Jan van Dijck, Vice President of Global Affiliates Europe: 'We are of course very happy to be able to welcome our colleagues from Central Europe. I know that lots of good things are being done there in the field of innovation and product development. We started in Holland with new energy recently and to expand our activities throughout Europe makes us very enthusiastic. Moreover; more, stronger and more active affiliates is one of the objectives for the coming years.'
The MoI was signed by Wojciech Ozimek, as one of the founders of PDMA Central Europe. Ozimek is both a practitioner and a consultant in the field of innovation and looks forward to join the PDMA community. 'I started my career as an Implementation Project Manager and an Organisational Change Consultant then I studied and practiced systemic innovation for six years. Now I also apply to my own projects. Therefore I'm very excited to join the PDMA family because I think that the exchange of knowledge within this community can and will be very fruitful. The contact with colleagues on a regular basis is one of the pillars on which progress in the field of innovation and product development is possible. I very much look forward to regular meeting my fellow PDMA members.'
'For us in Central Europe joining the PDMA is in my opinion very important. I finally feel we can have the support of a community that has similar objectives as we have, which is great. I would like our Central Europe PDMA Affiliate to play a key role in building a local community, moderating the debate and helping entrepreneurs like me, but also academics and consultants with shared innovative projects. To be clear; I'm from Poland but we're open for Central Europe as well. So colleagues from the Czech Republic, Slovakia and Baltic States are of course also welcome.'
'I can see that there is a lot of groundwork to be done in our countries in terms of education and best business practices. That is very hard job without support. Innovators, R&D and product people in our region are not connected here in any professional community or association so far. So it is very hard to manage important projects without the support of a good and solid ecosystem. Young entrepreneurs often don't have access to the right VCs, professional staff and colleagues who can help them to get their message out there. Finally, there are many major social issues that require a constructive debate. For instance climate change, waste-recycling, social changes related to digitalization and education are subjects we would like to have professional discussions about. To start within the community of PDMA Europe will help us to add these issues to the agenda in our countries as well.' 

What are your plans to develop this PDMA Eastern Europe Affiliate to a solid community?

Ozimek: 'I enrolled a few big universities, and also executives of major companies. So now when we start, we have some people to help us. I have no clue what the potential is, I can only say that it is big. I believe that in the entire region we may reach 1000 people to become members. We plan to start organizing events in 2019. And I continue my field work within my network; driving around the countries and visiting people in person, to talk about their challenges and what they expect PDMA Central Europe to bring them. I will also push for a very strong internet presence, a professional look and feel online and a good use of digital technologies (articles, SEO, social media, marketing automation, etc.), So we don't have to spend so much time growing our network instead of exchanging knowledge on, for instance, innovation.'
From PDMA Headquarters
We had some time to reflect on 2018 via a variety of quantitative and qualitative indicators over the last couple of weeks. We are happy on a number of fronts for the activities and results in 2018 but are even more pleased and excited for how a strong 2018 is setting us up for a fantastic 2019 in the service of you, the membership. We are planning on increased chapter activity, a bigger and better annual conference, continued leadership with our publications, growth in the certification program, a strong webinar calendar, continued membership development and rolling out a new content resource this spring. We will continue to keep abreast of what PDMA has for you via the Connections newsletter, the website and the PDMA social media channels.

To help us achieve goals associated with the above we are very happy for the following valuable NPDP certified product experts  to the PDMA Board of Directors starting in January:  Mark Adkins, Sudhi Gulur, Ernie Harris.  Read more about Mark, Sudhi, and Ernie and their new roles in the column to the right.

Our very special thanks to outgoing Board members Steven Haines, Charlie Noble and Sharon Parsons. Thank you for the time, talent and leadership you gave to this exciting and vital organization while on the Board of Directors!

Our best to all members for a successful 2019!

Best regards,
Eric Ewald, CAE
PDMA Executive Director

In This Issue
Upcoming Chapter and Global Affiliate Events

Foundations 4: Requirements Writing
Tuesday,  January 22, 2019
Cary, NC 27513
Learn More and Register

>> View the Full Calendar
PDMA Carolinas 10th Annual Conference
Friday, April 5, 2019

UNCC - Center City
Charlotte, NC

Innovation and Digital Transformation: Partners, Neighbors or Frenemies?

Learn More and Register
JPIM Is Free with PDMA Membership. Access Your Journal Today!
JPIM Forum
The JPIM January 2019 issue is now available! Access the latest issue here.

Members log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the new JPIM app!

Download the  JPIM  app for iOS and Android devices from the Apple App Store or Google Play to easily read all of the issues as well as articles awaiting publication under "Early View". S earch for Journal of Product Innovation Management
Get the latest edition of our  PDMA BoK  combining all NPDP exam preparation materials into one guidebook. You can purchase a copy directly through Amazon .

The PDMA Body of Knowledge covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management - New!

For an overview of each BoK chapter, visit PDMA's Body of Knowledge.  

Get NPDP Certified

Congratulations on Your NPDP Certification!
PDMA congratulates community members who earned their NPDP Certification in December 2018! 
Alan Lish, NPDP 
Chester BIggs , NPDP 
Jayson Humble , NPDP  
Todd Jeffery , NPDP 
Bowen Yung-Wei Kan , NPDP 
December 2018 New Members!
PDMA welcomed the following new members in December 2018. The PDMA community looks forward to working with you! 

Academic Members

Robert Schieffer

Professional Members
Mohamad Oki 
Retna Pratiwie
Tan Pony 
Chih-Chen Wang 
Tim Anderson 
Soekiandi Ali 
Roemena Roemena 
Jack Murphy 
Anita Fiutami 
Anand Gunasekaran 
Manoj Nair 
Fonda Moyers 

Student Members

Yan Shefer 
Lindsay McDonald
Manibharathi N M 

US Team Members

Nathan Heinrich
Submit a Book Review

Members, if you have not had the opportunity, please check out the book reviews on the PDMA website  here.
Earn PDHs for NPDP recertification by writing a book review for PDMA! Learn how here.
Contact Teresa Jurgens-Kowal, PhD, NPDP, with questions or submissions.
Board of Directors
Meet our new Directors:
Mark Adkins , NPDP, CEO of medical device company LeanMed and Founder & President of Smart Hammer Innovation, a management consulting business. Mark is also a PDMA OCI winner and he re-formed the Webinar Committee, founded the Cincinnati and Pittsburgh chapters, served on the national board from 2006 until 2012 (first as VP of Marketing and then as an at-large director) and is also now leading chapter development activities.
Sudhi Gulur, NPDP, Lead product manager in the Commercial Aviation Services Business Development organization in Boeing Global Services. He has been PDMA Vice President of Certification since 2015 (overseeing NPDP) and served as Treasurer of the Washington chapter from 2010 to 2012.

Ernie Harris, NPDP, Long-time product development professional (20 years), Founder of "Interesting Blazer" consultancy, PDMA conference Chair (2018), Treasurer (PDMA national), and chapter president. He will be leading the conference planning efforts again in 2019 building on nice success in 2018!
What to watch for...
Look Conference Keynote Announcements and Call-for-Speakers  on our PDMA.org website and social media platforms over the next month.
Connect with PDMA
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