Feb 21, 2019

Save the date! Join us in Orlando!

2019 Annual Conference powered by PDMA
Competitive Edge: Disruption by Design

November 2 - 5, 2019 Hilton Bonnet Creek

PDMA's Competitive Edge Conference: Disruption by Design is an unparalleled event experience attracting passionate product professionals from across the U.S. and around the world. Product managers, product teams, and innovation executives-from organizations of all sizes-engage with industry thought leaders, academics, and practitioners from across the product spectrum to tackle real-world problems. The event is the number one global conference focused on end-to-end product development and innovation management. 

This year we are bringing together the best and brightest from the fields of New Product Development, Innovation, and Design to present attendees with an unmatched knowledge-packed experience in beautiful Orlando, Florida, November 2-5, 2019 at the Hilton Bonnet Creek.

With Disney World® close by, we are excited to focus this year's theme on Design, one of the four Ds of New Product Development: Define, Design, Develop & Deploy. PDMA's Competitive Edge: Disruption by Design Conference will provide insights into how Design integrates and weaves through the full continuum of New Product Development in four powerful and engaging tracks covering Business-to-Business, Services, Software, and Consumer Products.  Read more about the tracks below.


Join the line-up at  Disruption by Design, the 2019 Competitive Edge Conference powered by PDMA.  

This high-energy, 2-day event will deliver more than 30 game-changing sessions on product design, product management, product development, and innovation. Choose to speak in one of four tracks covering Consumer Products, Business-to-Business, Services, and Software. 

Know a great product speaker?  Share this opportunity with them now.
We are looking for dynamic presentations, case studies, and provocative points of view for our four highly relevant conference tracks.  Read through the following, then apply to speak.

  1. Business-to-Business Design and Development: Is the Perfect B2B Solution a Fantasy Land?
  2. B2B product and service design and development often focuses on finding the perfect solution to address and balance multiple variables and requirements of buyers, users, financial gatekeepers, etc. How does Design Thinking apply in a Business-to-Business environment? In this track, we will look at trends and share case studies and best practices from innovative B2B companies that have made design an integral part of their product and services development and business processes.
  3. Services Design and Development: Multi-factor Experiential Services from Future World Is Now!
  4. Services are tangible and effective activities and experiences that add value and yet are not objects that can held in the palm of the hand. Service design and development has come of age and reached a level of maturity that done well, separates good from great. The multi-factor nature of the experiential world of services is driving innovative solutions in the market. Whether service is your main industry or an adjunct to other product offerings, get the latest tools and inspiration to design and develop highly-rated, user-friendly, competitive, and customer-relevant experiences and services with this track.
  5. Software and AI Design and Development: Tomorrow Land Is Today with Software-Enabled Products and Services.
  6. Developing tangible products is one thing, designing software is another. Put them together and you are in the world of software-enabled products and machine learning along with other exciting emerging fields. If you are involved in building or supporting software or AI solutions, this track is for you. Industrial Design and Design Thinking are not just for the tangible product market. In this track you will gain firsthand exposure to the leading trends and tactics from software and AI industry insiders and tools used by leaders in the field.
  7. Consumer Products Design and Development: A Better Mouse Trap for Main St. (Sorry, Mickey!)
  8. Millennial and Gen Z consumers are vastly different than the generations before them-representing challenges and opportunities for consumer products companies. Add to that the fluid retail landscape and it has never been more important to blow up old ways of thinking and design new products, experiences, and consumer connections. How do you know if you are keeping up? In this track you will hear from the experts: practitioners who are breaking boundaries and establishing new formulas for success, and industry insiders who are able to share valuable product landscape information. Whatever your product category, experience level, budget, or team size, you will leave inspired and with tangible tactics to implement into your program. Learn from the leading CPG innovators, marketers, and designers.
Speaking at  Disruption by Design!  is a great platform to share your thought leadership, knowledge, lessons learned, and expertise. You'll also have unique opportunities to meet and connect with keynotes, executives, sponsors, other conference speakers, and network with a global community of exceptional product leaders and professionals.

Secure the Lowest Price for 2019 PDMA Annual Conference in Orlando, FL!
If you sign up today with a  $75 deposit  you will automatically lock in the lowest price for admission to the 2019 event.

In addition to locking in the lowest price possible, signing up early will automatically subscribe you to conference updates and announcements so you will hear first about things like:
  • Speakers
  • Special Events
  • Special Offers
Destination Orlando
PDMA has secured a special room rate of $199/night plus state and local taxes for single/double rooms available until October  4 , 2019 or until the room block is exhausted, whichever comes first. 
Nominations for PDMA's 32nd Outstanding Corporate Innovator Award Now Open!
The Outstanding Corporate Innovator (OCI) Award is given to a company showing long-term successful results from new products or services.  The selection process provides an excellent mechanism for identifying companies that create and capture value through product and service innovation for five years or more. As a global award, companies around the world are eligible. Nominate your own company or one you admire.   The 2019 winners will join 56 organizations granted the OCI Award over the course of its 32-year history. Learn more about the awards criteria here. The deadline to submit is March 9, 2019.

Benefits of participating in the OCI Awards program:
1.  Winners receive global recognition for top innovation performance.
2.  OCI team provides valuable expert assessment and feedback as part of the process.
3.  Top talent is attracted to work for best-in-class performers.

PDMA employs a rigorous evaluation process for the OCI Award and companies which participate in the process benefit from receiving expert external feedback on their innovation practices and results. Winners are recognized globally and can use this recognition to motivate and reward their organizations.
PDMA Webcast Call for Volunteers
We are looking for PDMA members who would like to join our webcast committee. The webcast committee meets every other week and helps put on our monthly third Thursday webcasts. A committee member helps recruit expert product professionals that provide tools and resources for our membership to help them learn, grow, and succeed. They help diversify the content each month to make sure it is relatable, worthwhile content for the product development and management community. Interested? Contact Arzu Alimohd  at 
From PDMA Headquarters
Greetings Members!  

We have yet another very unique and special opportunity to offer our PDMA members and thought leaders in product development and management.  The well-respected and widely-used PDMA Product Development and Management Body of Knowledge (BoK) is starting the revision process for its second edition.   We are forming a committee of experts around this effort led by Teresa Jurgens-Kowal.  Why not be part of this amazing team? 

PDMA is seeking volunteers to help revise and edit the 7 sections that make up PDMA BoK: Strategy; Portfolio Management; New Products Process; Culture, Organizations, and Teams; Tools and Metrics;  Market Research; Life Cycle Management. 

You can view more about the content areas HERE . Volunteers will be assigned to a specific section based on their knowledge, experience, and interest. 

Why is this a very special opportunity? By participating, you will be able to share your knowledge and expertise, and be recognized (quite literally) for contributing to the body of knowledge that serves as a foundation to end-to-end product development and management. If you are interested, send me an email at eewald@pdma.org and mention the knowledge area that interests you. 

Finally, as always, let us know how to better serve you.  

Best regards,
Eric Ewald, CAE
PDMA Executive Director
In This Issue
Upcoming Chapter and Global Affiliate Events

Brewery Tours, Panel Discussion, and Networking
Tuesday, March 19, 2019

Utepils Brewing
225 Thomas Ave N #700
Minneapolis, MN 55405

Utepils Brewing believes good brewing starts with honoring the traditions of brewers who have gone before. Their beer is brewed using the highest quality water from the historic Glenwood Inglewood wells to produce beer that is classic yet uniquely distinct. Utepils is nestled within in the Harrison neighborhood of Minneapolis, with three parks and Basset creek as neighbors.

PDMA Carolinas 10th Annual Conference
Friday, April 5, 2019

UNCC - Center City
Charlotte, NC

Innovation and Digital Transformation: Partners, Neighbors, or Frenemies?

Academic $50 
Student* $25 
Member $75 
Non member $100

Learn More and Register
JPIM Is Free with PDMA Membership. Access Your Journal Today!
JPIM Forum
The JPIM March 2019 issue is now available! Access the latest issue here.

Members log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the new JPIM app!

Download the  JPIM  app for iOS and Android devices from the Apple App Store or Google Play to easily read all of the issues as well as articles awaiting publication under "Early View". S earch for Journal of Product Innovation Management
Get the latest edition of our  PDMA BoK  combining all NPDP exam preparation materials into one guidebook. You can purchase a copy directly through Amazon .

The PDMA Body of Knowledge covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management - New!

For an overview of each BoK chapter, visit PDMA's Body of Knowledge.  

Get NPDP Certified

Congratulations on Your NPDP Certification!
PDMA congratulates community members who earned their NPDP Certification in January 2019! 
H Lloyd, NPDP 
Yu Pan , NPDP 
Yu-Chiao Liu , NPDP  
January 2019 New Members!
PDMA welcomes new members in January 2019. We look forward to working with you! 

Academic Members
Ryan Hampton

Professional Members
Maria Muller
Pradeep Gali
Paul Schockmel
Judithe Andre
Vikas Patil
Sairam Veeraswamy
Santhosh Kumar Mohankumar
Michael (Mykhailo) Kazakov
Keith Canfield
Nicole Castillo
Robert Riedl
Primo Shao
Melissa Muir
Jill Deamer
Kristi Akervik
Jo Tarrant
Vickie Rice
Crissie Woods
Cheng-Chung Fan
Nihal Dogu
Al Sprosta
Erin Speicher
Hallena Strotman
Xinsong Yang
Jianhong Qiu
Takahide Okai

Student Members
Pooja Surana
Submit a Book Review
Members, check out Teresa Jurgens-Kowal's latest book review of - Leveraging Constraints for Innovation.   Reviews are found on PDMA.org 
here ,  
Earn PDHs for NPDP recertification by writing a book review for PDMA! Learn how here.
Contact Teresa Jurgens-Kowal, PhD, NPDP, with questions or submissions.
Connect with PDMA
Stay connected with PDMA in real-time. Join the conversation today!

Like us on Facebook Check out our LinkedIn Group Follow us on Twitter