B2B product and service design and development often focuses on finding the perfect solution to address and balance multiple variables and requirements of buyers, users, financial gatekeepers, etc. How does Design Thinking apply in a Business-to-Business environment? In this track, we will look at trends and share case studies and best practices from innovative B2B companies that have made design an integral part of their product and services development and business processes.

Services are tangible and effective activities and experiences that add value and yet are not objects that can held in the palm of the hand. Service design and development has come of age and reached a level of maturity that done well, separates good from great. The multi-factor nature of the experiential world of services is driving innovative solutions in the market. Whether service is your main industry or an adjunct to other product offerings, get the latest tools and inspiration to design and develop highly-rated, user-friendly, competitive, and customer-relevant experiences and services with this track.

Developing tangible products is one thing, designing software is another. Put them together and you are in the world of software-enabled products and machine learning along with other exciting emerging fields. If you are involved in building or supporting software or AI solutions, this track is for you. Industrial Design and Design Thinking are not just for the tangible product market. In this track you will gain firsthand exposure to the leading trends and tactics from software and AI industry insiders and tools used by leaders in the field.

Millennial and Gen Z consumers are vastly different than the generations before them-representing challenges and opportunities for consumer products companies. Add to that the fluid retail landscape and it has never been more important to blow up old ways of thinking and design new products, experiences, and consumer connections. How do you know if you are keeping up? In this track you will hear from the experts: practitioners who are breaking boundaries and establishing new formulas for success, and industry insiders who are able to share valuable product landscape information. Whatever your product category, experience level, budget, or team size, you will leave inspired and with tangible tactics to implement into your program. Learn from the leading CPG innovators, marketers, and designers.