August 17, 2018


Competitive Edge: Disrupting the Disruptors Conference powered by PDMA
New Product Development Professional Certification Special Offer!
New Product Development Professional Certification Special Offer_
Apply today and receive a FREE PDMA Body of Knowledge (BOK) - A Guidebook to Training and Certification

Top 3 Reasons to Get NPDP Certified

1. Success: Use the credibility of New Product Development Professional (NPDP) Certification to stand out from the crowd and connect with business opportunities and new jobs.
When you earn your NPDP certification, companies looking to hire top talent will see your commitment to the profession, know you have top-notch product development and management ability and a track record of professionalism and success.

2. Mastery: NPDP Certification is proof and formally recognizes your mastery of NPD principles and drive for productivity, efficiency, and financial results.
This edge allows you to document your knowledge and experience in new products and product management, confirms your knowledge of critical end-to-end product processes and make you an expert.

3. Leadership: Identifies you as someone who has the skills, knowledge, and experience to manage product lines and product teams, and move into leadership positions.
You earn a prestigious designation that carries with it a sense of confidence, personal accomplishment,  and demonstrates your professional competency.


Members apply for FREE and save $200 off application fee.  Not a member? Join PDMA today!
PDMA Webcast: Conference General Session Presenter Stephen Wendel   
Head of Behavioral Science, Morningstar Inc. 
Thursday, September 20, 2018
11 AM EDT/ 10 AM CDT
Space is limited, register early to reserve your spot!
** Attending a PDMA webcast earns one professional development hour (PDH) credit for NPDP certified attendees. 
About Stephen Wendel:

Dr. Wendel is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively.  He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior.  Stephen has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development with monthly events in ten cities.

Rates:
PDMA Members: FREE
Non-Members: $10

PDMA Webcast: Handling Barriers to Innovative Ideas  
Featuring Speaker Jeremy Alexis, 
IIT Institute of Design
Thursday, October 18, 2018
12 PM EDT/ 11 AM CDT
Space is limited, register early to reserve your spot!
** Attending a PDMA webcast earns one professional development hour (PDH) credit for NPDP certified attendees. 
Session Description:

The mysteries of innovation culture: if these ideas are so good... why are they so hard to implement?

The adoption of innovation methods and design thinking has left many companies with numerous ideas and ambition for creating change, but little in the way of implementation and measurable results. We conducted in-depth interviews with innovation leaders at over 50 companies in a variety of industries to understand the barriers that prevented "innovative" ideas from being implemented. We present the findings of this research, including best practices, as a means to help large companies and organizations get more value out of their design and innovation efforts.  

Rates:
PDMA Members: FREE
Non-Members: $10

Attend the NPDP Certification Preparation Workshop at the Conference
Sunday, November 4, 2018
Prepare for the New Product Development Professional (NPDP) Certification Exam by attending our comprehensive workshop on Sunday, November 4, 9:00 AM - 4:30 PM with lunch included. The session focuses on the updated content, and study materials, for the NPDP Certification Exam. This workshop will be led by PDMA's Registered Education Providers. The PDMA Body of Knowledge, A Guidebook for Training and Certification is the perfect companion publication for this review workshop. Get a FREE BoK when you register for this conference workshop for pick-up when you arrive at the conference on Sunday.

NPDP Renewal Offer! Already NPDP Certified and need to renew? Attend the Competitive Edge: Disrupting the Disruptors Conference powered by PDMA, register for the New Product Development Professional (NPDP) Workshop Sunday, November 4, and automatically satisfy the professional development hours (PDHs) required to renew your certification.  You must login to the Certification Portal following the conference workshop, record your participation, and pay the renewal fee by December 31, 2018 to qualify for this special renewal offer.

New Product Development (NPDP) Certification supports an your individual and organization's drive for improved success and productivity in new product development. This workshop is designed to help prepare individuals to earn certification by covering the seven key subject areas of the NPDP exam.

The seven key subject areas of the NPDP exam include:
  1. Strategy
  2. Portfolio Management
  3. New Products Process
  4. Organizations, Teams and Culture
  5. Tools and Metrics
  6. Market Research
  7. Life Cycle Management
2018 JPIM Research Forum Registration Open!
The JPIM Research Forum, powered by PDMA, is the premier academic research conference and proud to highlight JPIM, the leading academic journal for research on new product development (NPD) and innovation management. The forum, held on November 3 and 4, kicks off the schedule of events for the PDMA Competitive Edge Conference and showcases:
  • Cutting-edge research presentations
  • "From the Editors" - Publishing for impact at the Journal of Product Innovation Management (JPIM)
  • Special session for junior scholars in the area of innovation management
  • Exploration of emerging topics in NPD and innovation management
  • Dedicated session examining academic/industry collaborations
Don't miss out on this fantastic content. Register  by  August 31st  to receive a 15% discount. 

Volunteer! Amazing Leadership Opportunities
We are looking for Product Leaders like YOU.

Do you want to participate on the global product development and management stage? We have several opportunities for you to get engaged in meaningful high-impact volunteer activities.

Go to the volunteer application and get involved today!
From PDMA Headquarters
This is a great time to consider joining thousands of others in earning New Product Development Professional (NPDP) Certification. Certainly any time is a good time to pursue certification but by applying by the end of August you also get a free PDMA Body of Knowledge (BoK) - A Guidebook to Training and Certification. Why get certified? 1. Success - use the credibility of New Product Development Professional (NPDP) Certification to stand out from the crowd and connect with business opportunities and new jobs. 2. Mastery - NPDP Certification is proof and formally recognizes your mastery of NPD principles and drive for productivity, efficiency, and financial results. 3. Leadership - identifies you as someone who has the skills, knowledge, and experience to manage product lines and product teams, and move into leadership positions. If you have not done so already we hope you take this opportunity to join this rapidly growing group of global thought leaders by pursuing your certification.

Many of you had the opportunity to join us for the webinar with Gregory Coticchia, MBA, PC of Carnegie Mellon University who  spoke aboutvalue proposition as a critical element of strategy and core to the business model. The recording is now available on the PDMA website and we hope you are able to join us for our next webinar September 20th featuring Stephen Wendel, head of behavior science at Morningstar, Inc. Registration is now open and free of charge to PDMA members.

We hope you enjoy the remainder of summer and as you look ahead toward autumn you are making plans to join hundreds of your colleagues in Chicago November 3-6 for Competitive Edge: Disrupting the Disruptors. The PDMA conference this year has an outstanding line-up of keynotes, workshops, TED-style talks and presentations from Outstanding Corporate Innovators (OCI) Award winners. This is a great place to sharpen your skills and network with colleagues on the forefront of the profession. We hope to see you there!

Best regards,
Eric Ewald, CAE
PDMA Executive Director
eewald@pdma.org
In This Issue
Upcoming Chapter and Global Affiliate Events
CHICAGO

Breakfast Club (downtown)
September 7, 2018
Tech Nexus
Chicago, Illinois 60606

>> View the Full Calendar
JPIM is free with PDMA Membership. Access your Journal Today!
JPIM Forum
JPIM September 2018 issue is now available! Access the latest issue here.

Members log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the new JPIM app!

Download the  JPIM  app for iOS devices from the Apple App Store to easily read all of the issues as well as articles awaiting publication under "Early View". S earch for "Journal of Product Innovation Management". (Not yet available for Android.) 
Your GO-TO PDMA BoK
Get the latest edition of our  PDMA  BOK  combining all NPDP exam preparation materials into one guidebook. You can purchase a copy directly through Amazon .

The PDMA Body of Knowledge covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management - New!

For an overview of each chapter in the BoK, visit PDMA's NPDP Body of Knowledge.  

Get NPDP Certified


Congratulations on Your NPDP Certification!
PDMA congratulates community members who earned their NPDP Certification in July 2018! Learn more about NPDP Certification .

Jessica Lee,  NPDP
Mark Thever , NPDP
Powen Hsiao, NPDP
Wei Chang, NPDP
Welcome July 2018
New Members!

PDMA welcomed the following new members in July 2018. The PDMA community looks forward to working with you!

Academic Membership

Fanxu Meng
Salvador Gonzalez-Garcia
Sari Harrison
Jacky Zhang
Katharina Hoelzle

Professional Members

Doug Krentz
Tory Montgomery
Matt Harris
Tusher Taneja
Lisa Glatfelter
Dwarakanath Srinivasan
Louis Orotelli
Travis Snoderly
Stuart Lott
David Graham
Yuya Sato
Gabriele Delpogetto
Ed Sanchez
Jahnavi Kurapati
John Scott Parsons
Robert Plagemann
Kiaka Thomas
Venante Ducrepin
Elizabeth Belmont
Adam Hart
Manuela Eckert
Arun Venkatesan
Yanina Zatuchnaya
Mark Renfrow
Adam Mellenkamp
Paula Mesa

Student Members

Margaret Domka
Scott Snider
Denis Iwamoto
Sunny Zhu
Kaitlin Allison
Zachary Powell
Submit a Book Review
Members, if you have not had the opportunity, please check out the book reviews on the PDMA website  here.
              
Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.
 
Contact Teresa Jurgens-Kowal, PhD, NPDP with questions or submissions.
Meet Keynote Hero Jim Craig
Miracle-Man Jim Craig, goaltender for the US Olympic Gold Medal Hockey Team

"Miracle on Ice" and President of Gold Medal Strategies, is the keynote at the Competitive Edge: Disrupting the Disrupters, Conference powered by PDMA. Hear Jim's inspiring story of how a group of amateur players, against all odds, pulled off the greatest upset, and triumphed over the Russian Red Army professional hockey team.   
Meet Jim backstage with your VIP pass.

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