June 20, 2019

We Are Excited to Announce Our New Knowledge Hub (kHUB)
There are three ways to engage with NEW! PDMA kHUB.
  1. Search and explore
  2. Start a discussion
  3. Submit content
How to access the kHUB from PDMA.org:
  1. Login to the PDMA website  with your PDMA credentials.
  2. Click on Community, located on the very top right of the  PDMA website . This will bring you to our existing PDMA Community.
  3. From the main menu, select the Community dropdown and click on My Communities.
  4. Select Knowledge Hub Community. This brings you to our new  kHUB ! Feel free to bookmark this page.  
How to join kHUB discussions:
  1. Select Participate in the Main Menu on the   kHUB page
  2. You may also select Community Navigator from the Participate page to post to or explore a specific area of the body of knowledge.
Advance Your Career - Join PDMA! 
2019 New Member Offer
You're invited to join the global community of more than 2,000
PDMA - Product Development and Management Association professional members whose skills, expertise, and experience power the most recognized and innovative companies in the world.

There is no better time to invest in your career by joining PDMA today. Joining today will allow you to fully leverage the deep member discount on conference registration.

New Member Price

Join PDMA today and you receive a full year of membership for the introductory price of $199 (a $36 savings off the regular professional membership of $235!) That's less than $4 a week to power your professional product innovation career.

PDMA Body of Knowledge (BOK)
As an added BONUS, you will also receive a FREE copy of the PDMA Body of Knowledge (BOK) Guidebook (a $40 value) at no additional cost if you join by July 31!

Learn more about the PDMA BOK

If you have any questions about becoming a member of PDMA or the special offer referenced above, please contact the PDMA headquarters at pdma@pdma.org or call 651-290-6280. This promotion is valid for U.S. Professional Members only.
Track Headliners Announced! 
2019 Annual Conference Powered by PDMA
Competitive Edge: Disruption by Design

November 2-5, 2019 |  Orlando, Florida


In April, we opened early bird registration and announced keynotes for our top event of the year and as we get ready to announce our full schedule of speakers and sessions, we are excited to announce headline speakers for each of our four content-packed tracks. 

We are all incredibly fortunate to have this select group of experts share their wisdom and it will make choosing among them a difficult decision. 
We are have curated four content-packed conference tracks applying hot and trending topics from the PDMA Body of Knowledge combined with our overall design theme across key industry segments: B2B, CPG, Services, and Software and AI.

James Bryant,
Waters Corporation,
our headline session speaker in the 
B2B Design and Development Track.

Phyllis Speser,
King Mongkut's University of Technology,
our headline session speaker in the 
Services Design and Development Track.

Gerry Katz, 
Applied Marketing Science, 
our headline session speaker in the 
Software & AI Design and Development Track.

Mark Dziersk, 
McKinsey Design, 
our headline session speaker in the 
CPG Design and Development Track.
This annual event brings together the best and brightest from the fields of New Product Development, Innovation, and Design to present attendees with an unmatched knowledge-packed experience over the course of two days in beautiful Orlando, Florida.

With Disney close by, we are excited to focus this year's theme on Design, one of the four Ds of New Product Development - Define, Design, Develop & Deploy. Competitive Edge: Disruption by Design Conference will provide insights into how Design integrates and weaves through the full continuum of New Product Development and Product Management in four powerful and engaging tracks that pull together the powerful essential elements of PDMA's extensive Body of Knowledge including Strategy, New Products Processes, Portfolio Management, Life Cycle Management, Market Research, Organication, Culture and Teams, and Tools and Metrics.
PDMA Tampa: Innovators of Tampa Bay Summer Social
Tuesday, June 25, 2019

Luna Lounge, Hilton St. Petersburg Carillon Park
950 Lake Carillon Drive
St. Petersburg, FL 33716
Join us for the opportunity to expand your network and meet new colleagues at the Innovators of Tampa (IoT) Summer Social. Network with innovation and product development professionals and learn more about how PDMA Membership gives unparalleled access to tools, resources, and professional connections that help you do your job more effectively, be more successful, and gain the recognition you deserve.


5:30-6:00 PM
Open Networking
6:00-6:15 PM
Welcome & Introduction to the Board
6:15-6:30 PM Learn more about PDMA
6:30-7:30 PM Open Networking

Come and meet other energetic and engaged professionals and celebrate summer. There will be a cash bar, but the first round is ON US!
PDMA Pittsburgh: June Innovation Workshop
Wednesday, June 26, 2019
6:00-8:00 PM (doors open at 5:30)

Swartz Center for Entrepreneurship
4765 Forbes Ave
2nd floor Tepper Quad Bldg
Pittsburgh, PA  15213
PDMA Pittsburgh will host an engaging workshop on June 26 where participants will get "back to product development basics" to learn about ethnography.

Seasoned product development experts will provide a brief overview of ethnographic tools and methods. Then, attendees will break out into smaller groups to work on a challenging exercise in ethnography. They will work together to sort through information/observations using tools that will be introduced during the workshop. They will collaborate to align on key insights and will prepare problem statements and value propositions.

This workshop is the first in a series of Product Development Fundamentals "Back to Basics" Workshops and Innovation Forums that PDMA Pittsburgh is hosting this year. Other series topics include concept creation and prototyping.

If you will be in the Pittsburgh area on June 26, register for the event and get "back to the basics" with PDMA Pittsburgh.

PDMA Ontario: July Summer Social at Batch
Tuesday, July 16, 2019
5:00 - 8:00pm

75 Victoria Street
Toronto, Ontario, Canada
Come and meet other energetic and engaged professionals and celebrate the start of summer!

Network with product development and management professionals at Batch in downtown Toronto.

From PDMA Headquarters
Have you checked it out?

PDMA recently launched our kHUB "Knowledge Hub".  It cuts through the "noise" of internet advertising and self-promotion common on many social channels.  It is full of relevant and organized content, and facilitates meaningful  discussion. 

PDMA kHUB is a searchable online content resource system, structured around the seven sections of the PDMA Body of Knowledge . It is where our global PDMA community of passionate product development and management professionals can access the collective and comprehensive body of knowledge, wisdom, tools, and resources in an engaging, collaborative and expandable online magazine content hub format. This will be an ever-growing and maturing resource.

Last year's Competitive Edge conference attendees told us it is difficult and challenging to find current and reputable sources of information.  PDMA kHUB is a solution and we hope you find value in it. We invite you to search, explore, start or participate in a discussion and submit content!

Best regards,
Eric Ewald, CAE
PDMA Executive Director
In This Issue
The  Gies College of Business, University of Illinois,  and PDMA  are co-sponsoring the 4th Doctoral Consortium August 5 - August 7, 2019  in Champaign, Illinois. 

Register today!
Keynote Speaker Jeff Corvin

Join us: November 2 - 3, 2019
Hilton Bonnet Creek 
Orlando (FL) USA

Register today!
Upcoming Chapter and Global Affiliate Events

Innovators of Tampa Bay Summer Social
Tuesday, June 25, 2019
Luna Lounge, Hilton St. Petersburg Carillon Park
950 Lake Carillon Dr
St. Petersburg, FL  33716


June Innovation Workshop
Wednesday, June 26, 2019
6:00-8:00 PM (doors open at 5:30)
CMU Integrated Innovation Institute
4612 Forbes Avenue
Pittsburgh, PA  15213


Foundations 7: Principles of Design
Wednesday, June 26, 2019
6:00-8:30 PM
Duke Energy Building, 550 South Tryon Street, 46th floor
Charlotte, NC 28202


Effective Product Management in the Company - Warsaw
Friday, June 28, 2019
12:00-4:00 PM
Warsaw University of Technology
Faculty of Production Engineering
ul. Narbutta 85


July Summer Social at Batch
Tuesday, July 16, 2019
5:00-8:00 PM
75 Victoria Street
Toronto, Ontario 

JPIM Is Free with PDMA Membership. Access Your Journal Today!
The JPIM July 2019 issue is now available! Access the latest issue here.

Members, log in and access JPIM articles  here. Non-members may access abstracts. H ard copy subscriptions for members can be purchased  here

Don't forget to download the JPIM app!

JPIM app for iOS and Android devices is available from the App Store or Google Play to read all of the issues and articles awaiting publication under "Early View". S earch for Journal of Product Innovation Management
PDMA BoK Guidebook

Get the latest edition of our PDMA BoK  combining all NPDP exam preparation materials in one volume. Purchase a copy  directly through Amazon .

The PDMA BoK covers the following exam topics:
  • Strategy
  • Portfolio Management
  • NPD Processes
  • Culture, Teams, and Organization
  • Tools and Metrics
  • Market Research
  • Life Cycle Management 
For an overview of each chapter, visit  our PDMA BoK webpage.
Get NPDP Certified

Congratulations on Your NPDP Certification!
PDMA congratulates community members who earned their NPDP Certification in May 2019! 
Cheryl Jacobs, NPDP 
Takahide Okai, NPDP  
Vilma Zinshteyn, NPDP
Wei-Jen Hsieh, NPDP
May 2019 New Members - Welcome!
PDMA welcomes these new members in May 2019. We look forward to working with you! 

Academic Members
Vincent Zhang
Hermanto Yaputra
Timothy Halloran
Rosa Sekar Mangalandum

Professional Members
Karolina Szumilas
Yunita Firdawati Sari
Tiara Annisa
Yodifta Astriningrum
Ulfi Bahari
Endrapada Ginting
Shuhao Chen
Mateus Bernath
Joseph Young
Doug Saunders
Ashraf Bibars
Johan Virofiber
Shuo-Dun Deng
Sebastien Russell
Daniel Burgess
Victor Holmin

Student Members
Rostyslav Haleliuk
Larry Keys
Submit a Book Review
Read a review of the recently-published Product Design and Innovation: Analytics for Decision Making HERE.

Members, if you have not had the opportunity, please check out the book reviews on the PDMA website  here
Earn PDHs for NPDP recertification by writing a book review for PDMA! Learn how  here.
Contact Teresa Jurgens-Kowal, PhD, NPDP, with questions or submissions.
Connect with PDMA
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